Changing Your Site's Url Structure. How To Avoid Your Site Being Penalized
Changing Your Site's Url Structure. How To Avoid Your Site Being Penalized
No Index, no follow on the old is not going to help. You might try creating a custom 404 page that 301 redirects to your home page. This is not nearly ideal, as your old section pages were targeted and your home page is not, but at least your keep any backlink credit in the family so to speak.
If most of your external backlinks point to your home page and product pages, you should regain your rankings before too long. If many are pointing to the pages you are removing (changing the URLs of) I strongly suggest you create 301s at least for those with lots of external backlinks.
Finally, make sure you run a headers checker on your new set up to check that old urls are redirecting correctly with 301s not 302s. Make sure to double check everything.
However, do take your time to read everything you possibly can about 301s. It's easy to get confuse initially, but makes good sense with time.
The home page may experience a short-term negative effect. However, assuming there are no links from external pages to the pages lost, the new pages will get indexed and provide the same internal linking value as the previous pages. Thus, no long term effect to the home page.
Best of luck!
Changing Your Sites Url Structure How To Avoid Your Site Being Penalized - To learn more about this author, visit Serge Daudelin's Website.
Like this article? Share it with your friends
Unfortunately it will likely have a negative effect no matter what you do. The effects though are temporary. If you MUST change the URLs, and you CANNOT 301 redirect the old URLs to the new URLs, you will risk your rankings, period. At least short term.
No Index, no follow on the old is not going to help. You might try creating a custom 404 page that 301 redirects to your home page. This is not nearly ideal, as your old section pages were targeted and your home page is not, but at least your keep any backlink credit in the family so to speak.
If most of your external backlinks point to your home page and product pages, you should regain your rankings before too long. If many are pointing to the pages you are removing (changing the URLs of) I strongly suggest you create 301s at least for those with lots of external backlinks.
Finally, make sure you run a headers checker on your new set up to check that old urls are redirecting correctly with 301s not 302s. Make sure to double check everything.
However, do take your time to read everything you possibly can about 301s. It's easy to get confuse initially, but makes good sense with time.
The home page may experience a short-term negative effect. However, assuming there are no links from external pages to the pages lost, the new pages will get indexed and provide the same internal linking value as the previous pages. Thus, no long term effect to the home page.
Best of luck!
Changing Your Sites Url Structure How To Avoid Your Site Being Penalized - To learn more about this author, visit Serge Daudelin's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
|||
|
I've created this section on my site to share some of the incredible tools that I've used to build my business. I hope you too can benefit from them and look forward to hearing your feedback on the reviews! - Visit Evan Carmichael's Website |
|||
Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
|||
John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Serge's articles
 | |
|
|  |
 | |
|
| |
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
 |
 Factual Instant Newsletters Branding The Product Business vs Personal Different QuickBooks Versions |
|
 | ||
 |
Top Social Business Blogs
Top Social Entrepreneur Blogs | |
 |
Top 50 Raising Capital Blogs
Top Blogs To Watch In 2008 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||