E-commerce - 6 of the Most Successful Internet Business Models
E-commerce - 6 of the Most Successful Internet Business Models
The world of the Internet is still recent, business models are still proving themselves. Here are nevertheless those who appear the most promising.
1 - Merchant
It is the easiest business plan to understand. It is actually an adaptation of the shop to the online world. You sell products or services through your site. The sales can be done with fixed prices or dynamic pricing, for example in the form of auctions. Different variations are: virtual merchant offering traditional products or specific, adaptation of an offer to buy online, opening an online store to complete a chain of stores (FNAC). Note: some manufacturers are put in line and make the sale in direct violation of their distribution network. It is a policy that has some obvious risks.
2 - Membership
You want to create a network of dealers to whom you entrust the task of promoting your products and your brand, in exchange for which you provide a commission. Any logistics, such as billing, collection or shipment, remains at your expense. The different variations that can be cited are: the exchange of visibility, payment to click. The biggest site built on this principle is Amazon.
3 - Billing to use
This model is based on the principle of accessibility to resources. The customer pays for every minute where he uses the service or for each document accessed.
4 - Advertising
The best know model and the first that comes to mind when we talk about profitability of a site. The basic idea is to generate as much traffic on a site in order to be able to sell advertising space. The site brings together traditional media such as radio and television. This model is very difficult to put in place, the major problem is to provide your visitors with free information and services, continually renewed, which are attracting more and more people. The increase in traffic involve an increase of technical resources and therefore a higher fee.
5 - Community
The site seeks to build a community of people sharing the same interests. The viability of the concept relies on the loyalty of the user rather than their number. The returns are done through the provision of community members. These contributions can take various forms: monetary or otherwise (provision of knowledge, equipment donations, exchange of knowledge).
6 - Marketplace
The marketplace is the place to exchange with buyers and sellers. The purpose of the site is to connect the two groups according to their specific needs, remuneration being in the form of commission, fixed or variable. Some examples of possibilities: auctions (eBay), classified ads (the seller pays the publication), reverse auctions (the buyer makes an offer that the seller is free to refuse), Research Offers (a robot travels the internet looking for the best offer), virtual shopping mall (several shops are on the same site and each seller pays its "location" in exchange for services managed by the site.
If your business model is not on this list, think about it several times and check your idea with other people before you begin. Better to be safe than sorry!
To Your Success!
Ecommerce 6 of the Most Successful Internet Business Models - To learn more about this author, visit Serge Daudelin's Website.
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The business model is the key step before launching a commercial project. The business model is a study just before the business plan. The business plan outlines your project, describing its potential and the investment requirements while the business model itself defines a global strategy without going into further detail: what principle you can adopt to make money?
The world of the Internet is still recent, business models are still proving themselves. Here are nevertheless those who appear the most promising.
1 - Merchant
It is the easiest business plan to understand. It is actually an adaptation of the shop to the online world. You sell products or services through your site. The sales can be done with fixed prices or dynamic pricing, for example in the form of auctions. Different variations are: virtual merchant offering traditional products or specific, adaptation of an offer to buy online, opening an online store to complete a chain of stores (FNAC). Note: some manufacturers are put in line and make the sale in direct violation of their distribution network. It is a policy that has some obvious risks.
2 - Membership
You want to create a network of dealers to whom you entrust the task of promoting your products and your brand, in exchange for which you provide a commission. Any logistics, such as billing, collection or shipment, remains at your expense. The different variations that can be cited are: the exchange of visibility, payment to click. The biggest site built on this principle is Amazon.
3 - Billing to use
This model is based on the principle of accessibility to resources. The customer pays for every minute where he uses the service or for each document accessed.
4 - Advertising
The best know model and the first that comes to mind when we talk about profitability of a site. The basic idea is to generate as much traffic on a site in order to be able to sell advertising space. The site brings together traditional media such as radio and television. This model is very difficult to put in place, the major problem is to provide your visitors with free information and services, continually renewed, which are attracting more and more people. The increase in traffic involve an increase of technical resources and therefore a higher fee.
5 - Community
The site seeks to build a community of people sharing the same interests. The viability of the concept relies on the loyalty of the user rather than their number. The returns are done through the provision of community members. These contributions can take various forms: monetary or otherwise (provision of knowledge, equipment donations, exchange of knowledge).
6 - Marketplace
The marketplace is the place to exchange with buyers and sellers. The purpose of the site is to connect the two groups according to their specific needs, remuneration being in the form of commission, fixed or variable. Some examples of possibilities: auctions (eBay), classified ads (the seller pays the publication), reverse auctions (the buyer makes an offer that the seller is free to refuse), Research Offers (a robot travels the internet looking for the best offer), virtual shopping mall (several shops are on the same site and each seller pays its "location" in exchange for services managed by the site.
If your business model is not on this list, think about it several times and check your idea with other people before you begin. Better to be safe than sorry!
To Your Success!
Ecommerce 6 of the Most Successful Internet Business Models - To learn more about this author, visit Serge Daudelin's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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