Tweet

How to Increase Your Sales by Keeping Your Visitors Coming Back to Your Site

Written by: Serge Daudelin

Article Overview: When visitors go to your site, you must retain their full attention. Very few Internet users will put your site on their list of "favorite". So what are the conditions that must be fulfilled so that you keep your visitors coming back to your site and then become customers in the future? There are four strategies used on the biggest merchant Web sites. These methods will increase your customer loyalty and your income at the same time.

How to Increase Your Sales by Keeping Your Visitors Coming Back to Your Site

When visitors go to your site, you must retain their full attention. Very few Internet users will put your site on their list of "favorite". So what are the conditions that must be fulfilled so that you keep your visitors coming back to your site and then become customers in the future? There are four strategies used on the biggest merchant Web sites. These methods will increase your customer loyalty and your income at the same time.

1 - Stand out.

Having your own domain name is a sure way to you score points in terms of credibility. You justify your presence on the Internet. This perception is important, your credibility may be challenged by such an address: www.your-host.com/sub-domain/your-business-com. Remember that by hosting your site this way you will end loosing a lot more than having a real domain name that you paid for. So to avoid all these little inconvenience, your address must look like the following model: www.your-site.com

2 - Protect your customers.

Post a ''respect for privacy'' declaration on your web site. It is possible to be punished for abuse of personal data. The safety of passing information on the Internet is still valid, you can make a difference on your site with a description of your procedures to protect your customers.

3 - Website Design.

We must take a great care on how we judge the graphical appearance of our site. What style are you looking for? Rather the kind organized and professional or simply a showcase site that represent your company or even a personal page (you never know maybe that this solution could work). You can develop your site by yourself if you have the knowledge and the time required. That is certainly the most economical solution in the short term, but that may not be the most profitable in the long run if you focus your attention on another part of your business. If you need assistance in the review of your site do not hesitate to seek for honest and ruthless advice.

4 - E-mail follow up

If you do not ask your visitors to leave their e-mail address, there is little chance that they do so spontaneously, especially if it is for a newsletter. It is important that you can give them a good reason to subscribe to your newsletter and not at another. State that you are a reliable source of knowledge, let them understand that they need you. Once your visitors subscribe, they will then become a good source of regular visitors. Use auto-responders like Aweber to deliver your e-mail newsletters. Running a newsletter is one of the most effective ways to get repeat business from your customers.

Unfortunately there is no miracle powder to keep your visitors on your website. You must keep testing all the time to find what works the best for your business. However thanks to these classic mistakes and obstacles that keep your visitors running away from your website!

To Your Success!

Related Articles
  Learn How To Generate Your Own Traffic Without Google Or Any Other Site
  Internet Advertising
  The Importance Of Using Web Analytics
  8 Ways To Get People To Visit Your Web Site
  Keep Visitors On Your Site Longer

Article Tags: credibility, customer loyalty, domain name, economical solution, full attention, graphical appearance, inconvenience, internet users, merchant web, perception, personal data, personal page, presence, privacy declaration, score points, showcase



Related Forum Posts
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Most Useful SEO Tools For Webmasters - Hi, My name is Jeff, I work for WebBizIdeas.com and we are developing an article called "50 Most Useful SEO Tools for Webmasters." We have ranked & listed our top 30 SEO Tools but want to get your opinion on what SEO Tools are most useful to you; as Internet Business Owners. Google Webmaster Tools Google Analytics Google Alerts Yahoo Site Explorer SEOBook.com Keyword Research SEOBOOK.com SEO For Firefox Tool SEOBOOK.com Search Engine Rank Checker SEOBOOK.com Back Link Analyzer SEOChat.com Keyword Difficulty Compete.com Quantcast.com Alexa.com Archive.org Stompernet Site Seer Technorati.com PRWEB.com ADDTHIS.com SHARETHIS.com EzineArticles.com Scribd.com Squidoo.com YouTube.com StumbleUpon.com Reddit.com Digg.com Del.icio.us Wikipedia.org Flickr.com NewsVine.com Yahoo Answers NOTE: When you list your answers please include a description on what the site is, why it is important to you, and your experience please....we may include it in our article. Jeff
Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
Re: How to Stay Motivated - Thanks for posting this, Matthew. Keeping the motivation strong is something I've really been struggling with. Donna, I think I was just not pushing as hard as I need to and getting maintenance instead of progress.
thanks Martin! - Thanks Martin! Coming from you... the most prolific poster here, I humbly thank you with a respectful bow. Everyone here has something good to share and it's great to be a part of these discussions. Cheers!


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Join Conversations Politely, Part 1

SEO – Link Building Secrets

Track Your Time for Increased Productivity

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.