The Google Page Rank is an indication of the number of websites that link to yours.
It also gives information about the quality of those links. Your Google Page Rank may ranges from 0 to 10. I would say that 97% of all websites owners have a Google Page Rank between 0 and 6.
Your Google Page rank is just one of the many factors used by the Google search engine algorithm to rank your website. Most internet marketers want to increase their Google Page Rank believing that a higher PR will automatically results in a better ranking for their search terms. In some case it may be true but most of the time it is not.
Why? Because google take into account the content of the page providing your link. It is totally useless to put a link on a high PR site that talks about pets while you are marketing a website about Karaoke!
If you wish to buy a link for $300 a month from a website because it has a PR of 5-7 make sure the site is 100% relevant to your content. The key is to concentrate on building highly relevant links. Remember that ''relevancy'' is a key factor with Google.
In summary, A high Google Page Rank may certainly help your business achieving a better ranking on Google but doesn't guarantee traffic or sales. This is where targeting the right audience takes all his sense! So next time you wish to buy a a high PR link for your website keep in mind these important guidelines.
SEO - How Important is Your Google Page Rank? - To learn more about this author, visit Serge Daudelin's Website.
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