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Search Engine Marketing - How To Find Targeted Keywords That Will Dramatically Increase Your Traffic

Written by: Serge Daudelin

Article Overview: Targeted keywords are those words which will connect to your website through organic searches. These words are usually discovered with specific Internet tools such as overture (inventory.overture.com), where you can identify keywords that are related to your business. For example, if you sell laptops - 'laptop' keyword would be expensive and unaffordable for a small business. However, you could use ‘lightweight laptop', 'large screen laptop', and 'custom laptop' from the overture keywords tool.

Search Engine Marketing - How To Find Targeted Keywords That Will Dramatically Increase Your Traffic

What are targeted keywords?

Targeted keywords are those words which will connect to your website through organic
searches. These words are usually discovered with specific Internet tools such as
overture (inventory.overture.com), where you can identify keywords that are related
to your business. For example, if you sell laptops – ‘laptop’ keyword would be expensive
and unaffordable for a small business. However, you could use ‘lightweight laptop’,
‘large screen laptop’, and ‘custom laptop’ from the overture keywords tool.

Not only are these keywords less expensive, but they're actually more effective
because they end up converting your visitors better.

How targeted keywords are used?

Once you have selected your targeted keywords, you apply them into well-written,
quality content articles. The traffic of your website will be boosted in direct
proportion with the popularity of your articles. In order to use this method optimally,
you need to pay close attention to the use of the targeted keywords in your articles.

Here are some pointers:

1.Density - Use the keyword in three to five percent density, i.e. in a text of
500 words, the keyword should be repeated a minimum of 15 times and a maximum of 25 times.
Any more or any less would either be ignored or rejected by the search engines.

2.Placement - The targeted keyword should figure in the title and first paragraph as well
as the last paragraph. A few should be kept in the body – but that is optional.

3.Cohesion – the keywords should be used in such a way that they make perfect sense in
the context of the article. Just peppering the text with the keywords when they do not
make sense would prompt rejection by the search engine.


To Your Success!

Related Articles
  5 Costly Search Engine Optimization Mistakes That May Doom Your Business
  Getting Website Traffic – Know Where Your Clients Come From
  The Importance Of Keyword Research In SEO And SEM
  Keywords are the KEY to SEO
  Being visible on Search Engines is a must

Article Tags: cohesion, content articles, custom laptop, density, direct proportion, internet tools, laptops, overture keywords, paragraph, perfect sense, pointers, popularity, quality content, rejection, search engine, search engines, small business, traffic



Related Forum Posts
What Do You Want To Be Taught? - Hi, My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO). What do you want to be taught on? Jeff
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Search Engine Marketing - Optimization For Local Businesses - Nice information about SEM / Search Engine Marketing... It's very help me to know benefits if using SEM for local business.. Thanks for sharing this information..
Re: How can I promote my site? - There are various useful techniques for promoting a website. In SEO the techniques could be "white hat" and "black hat" techniques. White hat techniques includes following techniques to promote website as per the search engine rules. - Search Engine Friendly Tags - Website submission to Search Engines - Website Submission to Social Sites (Like twitter, Facebook) - Articles Promotion & Press Release Promotion - Quality Directories promotion - Contribution to Blogs, Forums Black hat techniques can reduce website strength in the search engine and can treat site as spam that could be following. - Keywords Stuffing. - Hidden Links - Maximum Links of unknown sites.
Re: Search Engine Optimization - If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.


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