Search Engine Marketing - How To Find Targeted Keywords That Will Dramatically Increase Your Traffic
Search Engine Marketing - How To Find Targeted Keywords That Will Dramatically Increase Your Traffic
Targeted keywords are those words which will connect to your website through organic
searches. These words are usually discovered with specific Internet tools such as
overture (inventory.overture.com), where you can identify keywords that are related
to your business. For example, if you sell laptops – ‘laptop’ keyword would be expensive
and unaffordable for a small business. However, you could use ‘lightweight laptop’,
‘large screen laptop’, and ‘custom laptop’ from the overture keywords tool.
Not only are these keywords less expensive, but they're actually more effective
because they end up converting your visitors better.
How targeted keywords are used?
Once you have selected your targeted keywords, you apply them into well-written,
quality content articles. The traffic of your website will be boosted in direct
proportion with the popularity of your articles. In order to use this method optimally,
you need to pay close attention to the use of the targeted keywords in your articles.
Here are some pointers:
1.Density - Use the keyword in three to five percent density, i.e. in a text of
500 words, the keyword should be repeated a minimum of 15 times and a maximum of 25 times.
Any more or any less would either be ignored or rejected by the search engines.
2.Placement - The targeted keyword should figure in the title and first paragraph as well
as the last paragraph. A few should be kept in the body – but that is optional.
3.Cohesion – the keywords should be used in such a way that they make perfect sense in
the context of the article. Just peppering the text with the keywords when they do not
make sense would prompt rejection by the search engine.
To Your Success!
Search Engine Marketing How To Find Targeted Keywords That Will Dramatically Increase Your Traffic - To learn more about this author, visit Serge Daudelin's Website.
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What are targeted keywords?
Targeted keywords are those words which will connect to your website through organic
searches. These words are usually discovered with specific Internet tools such as
overture (inventory.overture.com), where you can identify keywords that are related
to your business. For example, if you sell laptops – ‘laptop’ keyword would be expensive
and unaffordable for a small business. However, you could use ‘lightweight laptop’,
‘large screen laptop’, and ‘custom laptop’ from the overture keywords tool.
Not only are these keywords less expensive, but they're actually more effective
because they end up converting your visitors better.
How targeted keywords are used?
Once you have selected your targeted keywords, you apply them into well-written,
quality content articles. The traffic of your website will be boosted in direct
proportion with the popularity of your articles. In order to use this method optimally,
you need to pay close attention to the use of the targeted keywords in your articles.
Here are some pointers:
1.Density - Use the keyword in three to five percent density, i.e. in a text of
500 words, the keyword should be repeated a minimum of 15 times and a maximum of 25 times.
Any more or any less would either be ignored or rejected by the search engines.
2.Placement - The targeted keyword should figure in the title and first paragraph as well
as the last paragraph. A few should be kept in the body – but that is optional.
3.Cohesion – the keywords should be used in such a way that they make perfect sense in
the context of the article. Just peppering the text with the keywords when they do not
make sense would prompt rejection by the search engine.
To Your Success!
Search Engine Marketing How To Find Targeted Keywords That Will Dramatically Increase Your Traffic - To learn more about this author, visit Serge Daudelin's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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