Search Engine Optimization Versus SMO (Social Media Optimization)
Search Engine Optimization Versus SMO (Social Media Optimization)
SMO tactics can drive huge amounts of people to a website and can also determine whether a startup, website or idea will make it or not.
It involves driving traffic to a website through new channels because search engines aren’t the only sites that drive big traffic anymore.
The result is more visibility, more exposure, inbound links and increase in targeted traffic.
SEO and SMO goes hand in hand in my opinion.
It is best not to rely on one source of traffic -- imagine if 80% of your traffic comes from Google and the change in their algorithm causes your site to lose its ranking. That's 80% of your traffic wiped out!
SMO is a strategy that has emerged that has the potential to create huge amounts of traffic for the site. Doing SMO can complement your SEO efforts.
One tactic -- creating linkbaits or great content that people will naturally link to -- people will tag, link, mention in blogs and put in their del.i.cious can boost your link efforts tremendously.
Plus, the heart of SMO is creating GREAT content -- which is also the main ingredient in a successful SEO effort.
SMO can help rethink how to do SEO. Instead of webmasters buying software to automate the request for link emails, they simply need to create great content that they can leverage in social media optimization.
I don't think social media optimization will replace SEO, but augment the free traffic companies want. In fact, new websites can benefit from the traffic from SMO until their SEO efforts mature.
Search Engine Optimization Versus SMO Social Media Optimization - To learn more about this author, visit Serge Daudelin's Website.
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Social Media Optimization (SMO) is a way to optimize websites so they would be more easily connected or interlaced with online communities and community websites.
SMO tactics can drive huge amounts of people to a website and can also determine whether a startup, website or idea will make it or not.
It involves driving traffic to a website through new channels because search engines aren’t the only sites that drive big traffic anymore.
The result is more visibility, more exposure, inbound links and increase in targeted traffic.
SEO and SMO goes hand in hand in my opinion.
It is best not to rely on one source of traffic -- imagine if 80% of your traffic comes from Google and the change in their algorithm causes your site to lose its ranking. That's 80% of your traffic wiped out!
SMO is a strategy that has emerged that has the potential to create huge amounts of traffic for the site. Doing SMO can complement your SEO efforts.
One tactic -- creating linkbaits or great content that people will naturally link to -- people will tag, link, mention in blogs and put in their del.i.cious can boost your link efforts tremendously.
Plus, the heart of SMO is creating GREAT content -- which is also the main ingredient in a successful SEO effort.
SMO can help rethink how to do SEO. Instead of webmasters buying software to automate the request for link emails, they simply need to create great content that they can leverage in social media optimization.
I don't think social media optimization will replace SEO, but augment the free traffic companies want. In fact, new websites can benefit from the traffic from SMO until their SEO efforts mature.
Search Engine Optimization Versus SMO Social Media Optimization - To learn more about this author, visit Serge Daudelin's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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