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Search Engine Optimization Versus SMO (Social Media Optimization)

Written by: Serge Daudelin

Article Overview: Social Media Optimization (SMO) is a way to optimize websites so they would be more easily connected or interlaced with online communities.

Search Engine Optimization Versus SMO (Social Media Optimization)

Social Media Optimization (SMO) is a way to optimize websites so they would be more easily connected or interlaced with online communities and community websites.
SMO tactics can drive huge amounts of people to a website and can also determine whether a startup, website or idea will make it or not.

It involves driving traffic to a website through new channels because search engines aren’t the only sites that drive big traffic anymore.
The result is more visibility, more exposure, inbound links and increase in targeted traffic.

SEO and SMO goes hand in hand in my opinion.

It is best not to rely on one source of traffic -- imagine if 80% of your traffic comes from Google and the change in their algorithm causes your site to lose its ranking. That's 80% of your traffic wiped out!

SMO is a strategy that has emerged that has the potential to create huge amounts of traffic for the site. Doing SMO can complement your SEO efforts.

One tactic -- creating linkbaits or great content that people will naturally link to -- people will tag, link, mention in blogs and put in their del.i.cious can boost your link efforts tremendously.

Plus, the heart of SMO is creating GREAT content -- which is also the main ingredient in a successful SEO effort.

SMO can help rethink how to do SEO. Instead of webmasters buying software to automate the request for link emails, they simply need to create great content that they can leverage in social media optimization.

I don't think social media optimization will replace SEO, but augment the free traffic companies want. In fact, new websites can benefit from the traffic from SMO until their SEO efforts mature.

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Article Tags: algorithm, blogs, buying software, community websites, free traffic, google, heart, inbound links, main ingredient, media optimization, new channels, online communities, search engines, seo, smo, tactic, targeted traffic



Related Forum Posts
Re: Social Media Marketing - Corporate Vs. Small Business - There are various marketing techniques which are very closely related to social media marketing, such as Search Engine Optimization, Search Engine Marketing, and Social Media Optimization. Social media sites provide a huge variety of subjects, topics, and discussions to choose from. A social media web site can be defined as a common ground, where individuals gather together to share their views and opinions. Social media has also adapted various mediums such as audio, video, and textual mediums. There are few guidelines in order to successfully implement social media marketing. Improve the ability of your website, so that it can be linked to other sites easily. All the incoming links are unique, so treat them properly by providing dedicated space for them. In order to be successful at social media, the following steps can also be very useful. First, create forums on your own web site. Provide interesting topics so that people would like to participate and interact with each other through your site. Keep updating information and news to attract your visitors. Compose podcasts and use the clips to promote your products.
Re: How can I promote my site? - To promote website online you need to hire professional SEO expert because you have to perform the below activities for your website promotion:- Start On page optimization which includes the following task:- 1. Meta tag optimization 2. Header Tag Optimization 3. Alt tag Optimization 4. Content Optimization 5. Anchor Text Optimization 6. URL Optimization 7. Navigation Optimization After On page optimization, Start off Page Optimization which includes the following task:- 1. Link building 2. Directory submission 3. Classified Ads submission 4. Article submission 5. Press Release submission 6. Social Bookmarking 7. Business Listing 8. Local Listing 9. Blog Optimization 10. PPT Creation & Optimization
What Do You Want To Be Taught? - Hi, My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO). What do you want to be taught on? Jeff
Re: Can someone explain Search engine optimization to me? - Search Engine Optimization (SEO) could be compared to a big popularity contest: A High School Computer Geek and a High School Football Captain who are trying to promote a party. The computer geek tells everyone in school & even hands out 100's of flyers about his party Friday night...what happens? his friends end up showing up and a few new people...even the new people leave right away because it is not what they are looking for. The High School Football Captain ends up just telling a few good buddies, and within hours the entire school not only knows about it, but everyone wants to come, and everyone does come & stay. One defenition of "optimize is "To make as perfect or effective as possibe." How effective are your article marketing campaigns? Could you be distributing content (that is what search engines index) more effectively? In a perfect world, who would you want promoting your website, web pages, and web content? Search Engine Optimization (SEO) is determining this perfect & effective way to do this. Jeff
Re: Search Engine Optimization - If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.


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