A Business Owners Look at Online vs Offline Marketing
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Free Download - SEO Basics - Keyword Research and Analysis By James Wells |
Offline marketing includes everything from print media, TV and movie, radio, in-person (events), road signs, and much more. Online marketing consists of email, video, blogs, web sites, pop ups, and more.
While brainstorming about this topic, I decided to make a list of the strengths and weaknesses of each just as should be done when preparing a marketing plan. I was a little surprised at the results:
Online Strengths:
* Much more cost effective
* Better able to hit target audience
* Cutting edge
* Unlimited range (no geographical limitations)
* "Pull"¯ marketing
* 24 hour availability
* Constant run time- available 24/7/365 to potential clients
* Rifle approach- targeted directly towards prospective clients
* Easier to monitor effectiveness and adjust- Easy to change/adapt
* Interactive
Online Weaknesses:
* Technology expenses and changes
* Audience reach limits
* Smaller range of marketing avenues
Offline Strengths:
* Proven history - customary
* Trust factor
* Tangible
Offline Weaknesses:
* Costs- Labor intensive
* Perishable- Time sensitive run time
* Unable to modify once committed
* "Push"¯ marketing
* Limited geographical range
* Shotgun approach
I may be biased, but as you can see there are many more advantages to using online vs. offline marketing techniques. But, and it's a big but, you can’t put all your eggs in one basket. To be fully effective in today's market you must integrate your marketing strategies. For example: send a postcard and monitor you Web site activity to help monitor the effectiveness of the postcard.
A Business Owners Look at Online vs Offline Marketing - To learn more about this author, visit James Wells's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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