Become an SEO Bartender

I was writing down a list of ingredients to make some mixed drinks for this holiday weekend, and my mind drifted over to SEO. What do you think is the optimal number of short-tail keywords you can optimize a single Web page for? I went back and started thinking about my drinks for the weekend again, and realized the good ones all had about 2-4 main ingredients.

My wife likes a White Russian, which has Vodka, Cream, and Kahlua - 3 ingredients. I’m more of an Amaretto Stone Sour kind of guy. The main ingredients there are Amaretto, Sour Mix, and Orange Juice - again 3 ingredients.

You can try to optimize a page for any number of keywords, but to actually get effective rankings most businesses will need to keep things simple and focus on a few keywords per page. The Long Island Iced Tea or Hairy Buffalo is not for everybody. The inexperienced drinker, or someone celebrating their 21st birthday, won’t go far if they start their night with one of these elaborate drinks, containing many highly concentrated ingredients. Unless you’re a powerhouse, it’s best to keep your optimization efforts simple, straightforward, and focused.

For the lightweights (those new to SEO) it might be better to start with a simple light beer, wine cooler, or Shirley Temple. For example, target the low competition keywords that will give you a good feeling but not make you sick.

I hope everybody has a great holiday this weekend! I don’t know what caused me to think of the drink/SEO analogy, but if anyone has some other drink ideas, feel free to share!

To learn more about this author, visit James Wells's Website.

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