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Fugitive Information
Written by: James WellsArticle Overview: Discusses consumer information gathering in today's society.
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Free Download - Our country is broke (in more ways than one), so how do we fix it? By James Wells |
Fugitive Information
Welcome to the initial evolutionary stages of the "Information Age" within our society. Have you ever forgotten where you put something? Your keys, ID, money, or worse? We are currently in an age of human history where information is constantly, instantaneously, and via multiple channels being distributed and controlled. Communication channels such as phone, fax, TV, radio have been the prominent avenues for the last ten years until the advent of the internet which can perform each of these functions.
What does this have to do with me losing my car keys you ask? Fugitive Information is simply put; information that is currently unavailable to you. Examples are:
* You no longer have access to the information
* You are unable to locate the information
* The information has been forgotten
* The information is not known
* The information resource is currently unavailable
Consider the average consumer in today's society. What is the most effective way for the general buying public to find information about a company, product, or service?
The Internet
Marketing and sales are the fuel to any profit machine. Information management and lead generation are currently most effectively performed via the following top 3 avenues:
1. Online
2. Phone
3. In-person
I am a strong believer in the "so what" question. So what does this mean for my business? If you are online reading this- then I hope you are closely evaluating and monitoring your company's online presence. Your actual Web page or Web site (on-page) is the 1st place to start. Then you need to turn your eyes outward (off-page) to see what's going on.
Effective online marketing can drastically reduce marketing expenses for many businesses. Initial relocation of marketing funds towards this approach can improve the long-term marketing budget. Making the information- resources, availability, contact information- about your company or organization easily and readily accessible is most effectively and efficiently done online in today's marketplace.
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Article Tags: avenues, Information management, information resource
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About the Author: James Wells RSS for James's articles - Visit James's website  Click here to visit James's website   Become an SEO Bartender Fugitive Information The Lack of Basic SEO Components in Many Small Business Web sites Our country is broke in more ways than one so how do we fix it Chasing your Longtail |
Related Forum Posts
Re: What Sells Online?
- I agree with topeyinka, Information products(how to's) are whats selling right now.
Re: Quick Ways To Utilize SEO Effectively
- There are many different types of content: blog content, website content, newsletter content, audio & video content, the list can be endless. I'll just list 10 types of website content here:
* Index/Introduction
* Product Descriptions
* Testimonials
* Reviews
* Resources
* How-to Information
* Downloads
* Contact Information
* Navigation/Site Map
About/Company Info
Anchor text as the others have said is the hyperlinked words on a web page - the words you click on when you click a link.
Anchor text is important because it tells the search engines what the page is about. Used wisely, it boosts your rankings in search engines, especially in Google.If you use "click here" as the words people are going to click on, you're telling people the page is about the subject "click here", which is not the phrase you want to rank highly for, the text you need to use is a keyword that you have chosen for your website, blog or article.
Take care,
Carol
Re: Get Improved Sales Optimization
- Great Information Jason!
As per the online business perspective, every user looking for relevant information and user friendly website structure. You can also provide 24hr customer support to make your customer reliable and easy.
New topics
- Thanks Evan. A Human Resources section would be great. Information and templates for hiring the right people, training, retention ( always an interesting an useful topic), conducting performance appraisals, information on discipline and documentation, conflict resolution, exit interview information, etc.
This would be really useful because most small companies don't have set HR guidelines/policies.
Thanks!
Re: Quick Ways To Utilize SEO Effectively
- [quote="Carol Aston":fybrn2qt]There are many different types of content: blog content, website content, newsletter content, audio & video content, the list can be endless. I'll just list 10 types of website content here:
* Index/Introduction
* Product Descriptions
* Testimonials
* Reviews
* Resources
* How-to Information
* Downloads
* Contact Information
* Navigation/Site Map
About/Company Info
Anchor text as the others have said is the hyperlinked words on a web page - the words you click on when you click a link.
Anchor text is important because it tells the search engines what the page is about. Used wisely, it boosts your rankings in search engines, especially in Google.If you use "click here" as the words people are going to click on, you're telling people the page is about the subject "click here", which is not the phrase you want to rank highly for, the text you need to use is a keyword that you have chosen for your website, blog or article.
Take care,
Carol[/quote:fybrn2qt]
This is a great topic and useful to anyone who runs a business on the internet. Carol as always your advice is excellent. As far as I know, it is important to use your main keywords as anchor text which lead back to your website or blog, because that is ultimately where you want your readers to go.
MichelleJ
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