The Future of Online Marketing
The Future of Online Marketing
We have already reached this level (to some extent) in today’s online marketplace via cookies. What does the future hold? Well it depends on how far out you want the crystal ball to look.
In the near future: I see the Asian market pushing into the western world and vice versa. This can/will happen in several different ways; It will increase the amount of online competition, open up a broader audience who can purchase products/services, and expose the language barriers between Asia and the Western world. As with advances in technology, the co-mingling of the Western and Asian worlds online will grow exponentially in the next few years.
In the not so near future: Our society is changing on a daily basis. Children now learn to type their names before they can actually write them. The baby boomer generation will be retiring (and dying) in the next several years. What does all this mean? Attitudes regarding online commerce are changing rapidly. Just a few years ago, a vast majority of the population was hesitant to make purchases online due to fear of fraud, identity theft, etc. Today I would assume that a graph tracking online sales of any type of product or service would show a strong and steady increase. The ease and ability to find a product in the security of your own home is very enticing for today's online consumer. Companies will continue to improve the ease with which those purchases can be made, which means more and more e-commerce.
In the distant future: (This is where I get to have real fun.) We are in the time of the Jetsons, flying cars, life in space, the whole nine yards. The internet and web will become ingrained into our daily lives. The fridge will recognize that you are out of milk and place an order with your designated grocery store and then notify you to pick it up. School fund raisers, eye correction, car repairs, and more will be available online. Plug your car in via a USB adapter and it will diagnose the problem, your computer will be able to scan your eyes to evaluate eyesight, etc.
The biggest change in marketing in recent years has been the shift from targeting everyone and hoping some of the audience would desire the product or service. With today's online market, prospective buyers search and find the seller with greater ease than ever before (difference between push vs pull marketing).
What does the future hold? It will become easier and easier for buyer's to locate desired products and services via the web and its peripherals.
The Future of Online Marketing - To learn more about this author, visit James Wells's Website.
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The 1st thing that comes to mind when I begin to think about the near and longterm future of internet marketing is the movie “Minority Report”ť. A brief synopsis of the movie is that in the future; police are able to use precognitive individuals to stop crime before it happens. At one point in the movie, the main star Tom Cruise is on the run and ducks into a department store where an automated system recognizes him and begins to offer him products.
We have already reached this level (to some extent) in today’s online marketplace via cookies. What does the future hold? Well it depends on how far out you want the crystal ball to look.
In the near future: I see the Asian market pushing into the western world and vice versa. This can/will happen in several different ways; It will increase the amount of online competition, open up a broader audience who can purchase products/services, and expose the language barriers between Asia and the Western world. As with advances in technology, the co-mingling of the Western and Asian worlds online will grow exponentially in the next few years.
In the not so near future: Our society is changing on a daily basis. Children now learn to type their names before they can actually write them. The baby boomer generation will be retiring (and dying) in the next several years. What does all this mean? Attitudes regarding online commerce are changing rapidly. Just a few years ago, a vast majority of the population was hesitant to make purchases online due to fear of fraud, identity theft, etc. Today I would assume that a graph tracking online sales of any type of product or service would show a strong and steady increase. The ease and ability to find a product in the security of your own home is very enticing for today's online consumer. Companies will continue to improve the ease with which those purchases can be made, which means more and more e-commerce.
In the distant future: (This is where I get to have real fun.) We are in the time of the Jetsons, flying cars, life in space, the whole nine yards. The internet and web will become ingrained into our daily lives. The fridge will recognize that you are out of milk and place an order with your designated grocery store and then notify you to pick it up. School fund raisers, eye correction, car repairs, and more will be available online. Plug your car in via a USB adapter and it will diagnose the problem, your computer will be able to scan your eyes to evaluate eyesight, etc.
The biggest change in marketing in recent years has been the shift from targeting everyone and hoping some of the audience would desire the product or service. With today's online market, prospective buyers search and find the seller with greater ease than ever before (difference between push vs pull marketing).
What does the future hold? It will become easier and easier for buyer's to locate desired products and services via the web and its peripherals.
The Future of Online Marketing - To learn more about this author, visit James Wells's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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