The Lack of Basic SEO Components in Many Small Business Web sites
The Lack of Basic SEO Components in Many Small Business Web sites
I could easily give you the addresses of company Web sites as examples, but I feel that would be unprofessional. So, to try and explain it better, I did a few searches on Google using the term "Home" and "Untitled" and the results were interesting.
"Home" resulted in 3.7 billion Web sites (this is a little misleading though because many optimized websites will still use the word "Home" in their main page along with their targeted keywords). The term "Untitled" returned approximately 94.2 million websites. If you jump back just a few pages in the "Untitled" Google results to overlook the sites that are intentionally using the term "Untitled" you will begin to see what I mean. Side note: You will also see many of the results are .pdf documents that ironically, even fewer people realize .pdf files can be optimized.
You may be asking "So what?" or "Why?". The answers are pretty simple; many people will still use programs such as FrontPage which automatically inputs these terms into the title bar (Sadly, I have even found Web design companies with these problems on their sites). Since the individual is not an expert or experienced in Web design/SEO they don't realize the importance of keyword research and keyword insertion in the title bar. Title bars are an important part of the search engine optimization recipe that many business owners miss. They may have their spouse, child, or family friend who knows how to use a program like FrontPage or Dreamweaver design their Web site. This is a common mistake that has been reduced over time, but is still obviously present.
Your company Web site can be one of your best sales tools and must also be considered a storefront. Some businesses have many more visitors to their Web site than their actual place of business. A well designed and professional looking Web site can mean the difference between procuring the sale and losing the business to your competitor. I would advise any business owner that is serious about their business to avoid trying to save a few bucks by designing the site themselves or having a friend/family member create the site. This decision could cost them significantly more in the long run. Many organizations that don't understand this obvious business decision will likely be left in the dust by their competitors in the near future.
The Lack of Basic SEO Components in Many Small Business Web sites - To learn more about this author, visit James Wells's Website.
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I am constantly surprised by the general lack of search engine optimization that I see on many small and even medium sized business Web sites. The best example is when I find a business Web site with "Home" or "Untitled" in the title bar of their page.
I could easily give you the addresses of company Web sites as examples, but I feel that would be unprofessional. So, to try and explain it better, I did a few searches on Google using the term "Home" and "Untitled" and the results were interesting.
"Home" resulted in 3.7 billion Web sites (this is a little misleading though because many optimized websites will still use the word "Home" in their main page along with their targeted keywords). The term "Untitled" returned approximately 94.2 million websites. If you jump back just a few pages in the "Untitled" Google results to overlook the sites that are intentionally using the term "Untitled" you will begin to see what I mean. Side note: You will also see many of the results are .pdf documents that ironically, even fewer people realize .pdf files can be optimized.
You may be asking "So what?" or "Why?". The answers are pretty simple; many people will still use programs such as FrontPage which automatically inputs these terms into the title bar (Sadly, I have even found Web design companies with these problems on their sites). Since the individual is not an expert or experienced in Web design/SEO they don't realize the importance of keyword research and keyword insertion in the title bar. Title bars are an important part of the search engine optimization recipe that many business owners miss. They may have their spouse, child, or family friend who knows how to use a program like FrontPage or Dreamweaver design their Web site. This is a common mistake that has been reduced over time, but is still obviously present.
Your company Web site can be one of your best sales tools and must also be considered a storefront. Some businesses have many more visitors to their Web site than their actual place of business. A well designed and professional looking Web site can mean the difference between procuring the sale and losing the business to your competitor. I would advise any business owner that is serious about their business to avoid trying to save a few bucks by designing the site themselves or having a friend/family member create the site. This decision could cost them significantly more in the long run. Many organizations that don't understand this obvious business decision will likely be left in the dust by their competitors in the near future.
The Lack of Basic SEO Components in Many Small Business Web sites - To learn more about this author, visit James Wells's Website.
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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