The Owner’s Son Handles the Website
The Owner’s Son Handles the Website
I can quickly identify a poorly designed Website; one that is all frames, has a poor link structure, all flash, or other problems. The challenge becomes explaining to a business owner that their Website is horrible without offending them. I have also run across several advertised sites that were not even operational! What kind of message are you sending your customers? I am a tech savy client, if I have a choice between two different companies and one has a well designed site and the other doesn’t, which company do you think I am going to use?
Here is a quick list of the common problems I see with many small and medium sized business websites:
1. All Frames- It may be easier or cheaper to design your site this way, but it is a sure-fire way to get overlooked by the search engines (and therefore potential customers).
2. WYSIWYG- This stands for "What You See Is What You Get", and from a business standpoint, you aren't getting much. Programs like Frontpage & Dreamweaver are commonly used by the average office worker that wants to design the company's site. The problem- most of the time they don't fully understand what they are doing to the Website (I ran across a GoLive website today, and for those of you that know what that means...it leads me into my next point).
3. Never Updating your Site- If you know you're only going to make changes to your site once a decade, don't put the last time you updated the site on the front page (hit counters are also very 90's = outdated; you can find out how many people are going to your site without telling the whole world).
4. Over-use of Images- A good website is a combination of several different factors: coding, images, links, text, databases, and multimedia. Many companies will load their site down with poor pictures that take forever to load. Understand the search engines can only read the Alt Tag of the image.
5. Not Hiring a Professional- Every business owner would like to reduce expense, but this is an area that can cost you money if done incorrectly.
No honey, I don’t need to see the doctor about this, our son has been watching Grey’s Anatomy and ER, he can stitch me up and it will be just as good.
The Owners Son Handles the Website - To learn more about this author, visit James Wells's Website.
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I review business websites on a regular basis and am continually surprised by the amount of "search engine unfriendly" and/or poorly designed sites I find. Many of these sites are advertised in the company's brochures, business cards, newspaper ads, etc.
I can quickly identify a poorly designed Website; one that is all frames, has a poor link structure, all flash, or other problems. The challenge becomes explaining to a business owner that their Website is horrible without offending them. I have also run across several advertised sites that were not even operational! What kind of message are you sending your customers? I am a tech savy client, if I have a choice between two different companies and one has a well designed site and the other doesn’t, which company do you think I am going to use?
Here is a quick list of the common problems I see with many small and medium sized business websites:
1. All Frames- It may be easier or cheaper to design your site this way, but it is a sure-fire way to get overlooked by the search engines (and therefore potential customers).
2. WYSIWYG- This stands for "What You See Is What You Get", and from a business standpoint, you aren't getting much. Programs like Frontpage & Dreamweaver are commonly used by the average office worker that wants to design the company's site. The problem- most of the time they don't fully understand what they are doing to the Website (I ran across a GoLive website today, and for those of you that know what that means...it leads me into my next point).
3. Never Updating your Site- If you know you're only going to make changes to your site once a decade, don't put the last time you updated the site on the front page (hit counters are also very 90's = outdated; you can find out how many people are going to your site without telling the whole world).
4. Over-use of Images- A good website is a combination of several different factors: coding, images, links, text, databases, and multimedia. Many companies will load their site down with poor pictures that take forever to load. Understand the search engines can only read the Alt Tag of the image.
5. Not Hiring a Professional- Every business owner would like to reduce expense, but this is an area that can cost you money if done incorrectly.
No honey, I don’t need to see the doctor about this, our son has been watching Grey’s Anatomy and ER, he can stitch me up and it will be just as good.
The Owners Son Handles the Website - To learn more about this author, visit James Wells's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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