The Power of Links in SEO
The Power of Links in SEO
Any SEO expert should explain a few facts to you about links:
1. Anchor text is important. If you see something that is blue and underlined like this- Web Design and Online Marketing Then you know it is a link to another site, even though it doesn't say the URL. It's important that it doesn't say the URL, it should say what the website is about, because the search engine bots will relate the anchor text to the site and improve the ranking for those keywords.
2. Not all links are created equal. Page Rank (PR) is the simple term used to describe the importance of a Web site. The higher the PR, the more important a Web site is considered to be. A link coming to your site from a PR6 is significantly more powerful than link coming from a PR4 site. It must also be noted that a link from a banned site (bad neighborhood) can actually hurt you.
3. Getting Links can be very tedious. Finding the sites to submit your link to, verifying the link, finding the right category, and writing the text for the links are all time consuming and at times very dull work.
4. Not all links can be seen by the search engines. Image links, javascript links, and other types of links without the proper coding can't even be read by the search engine bots and therefore won't help you improve your sites rankings.
5. Quantity vs Quality. I stated above that all links are not created equal, but if you get enough links from sites with low PR's it may still help you improve your keyword rankings. (just may not be the smartest approach)
6. Natural Links are awesome (sometimes). Natural links are the links you don't ask for, people create them on their own, either because you have a great site or a terrible one. In most cases natural links are a wonderful way to drive traffic to your site, but you also lose control over the anchor text. For example: A high profile individual gets a bad name and everyone links to the site using the term "idiot" in the anchor text. Unfortunately, their site will likely begin to rise in the search engines for that term.
7. Not everyone wants to link to you. Do you want the front page of your business website full of links to other companies? Neither to other Web sites. Finding the right sites is one of the biggest assets an SEO company can provide when it comes to proper link building.
There are several factors about links that will improve or reduce your ranking, but the ones listed above should give you a quick and easy explanation into the inner workings of SEO link building.
The Power of Links in SEO - To learn more about this author, visit James Wells's Website.
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I remember my early days in Real Estate, I was a "tech head", so I was pushing hard for an online presence. The best way, other than PPC, was reciprocal linking. Reciprocal linking gave me another pathway to my website for the end user. Google wasn't even close to the powerhouse it is today and other search engine algorithms had a tough time finding sites, unless there were several other sites out there that linked to them. Today it is more important to have "back links" which are one way links instead of the old fashion "link to me and I'll link to you".
Any SEO expert should explain a few facts to you about links:
1. Anchor text is important. If you see something that is blue and underlined like this- Web Design and Online Marketing Then you know it is a link to another site, even though it doesn't say the URL. It's important that it doesn't say the URL, it should say what the website is about, because the search engine bots will relate the anchor text to the site and improve the ranking for those keywords.
2. Not all links are created equal. Page Rank (PR) is the simple term used to describe the importance of a Web site. The higher the PR, the more important a Web site is considered to be. A link coming to your site from a PR6 is significantly more powerful than link coming from a PR4 site. It must also be noted that a link from a banned site (bad neighborhood) can actually hurt you.
3. Getting Links can be very tedious. Finding the sites to submit your link to, verifying the link, finding the right category, and writing the text for the links are all time consuming and at times very dull work.
4. Not all links can be seen by the search engines. Image links, javascript links, and other types of links without the proper coding can't even be read by the search engine bots and therefore won't help you improve your sites rankings.
5. Quantity vs Quality. I stated above that all links are not created equal, but if you get enough links from sites with low PR's it may still help you improve your keyword rankings. (just may not be the smartest approach)
6. Natural Links are awesome (sometimes). Natural links are the links you don't ask for, people create them on their own, either because you have a great site or a terrible one. In most cases natural links are a wonderful way to drive traffic to your site, but you also lose control over the anchor text. For example: A high profile individual gets a bad name and everyone links to the site using the term "idiot" in the anchor text. Unfortunately, their site will likely begin to rise in the search engines for that term.
7. Not everyone wants to link to you. Do you want the front page of your business website full of links to other companies? Neither to other Web sites. Finding the right sites is one of the biggest assets an SEO company can provide when it comes to proper link building.
There are several factors about links that will improve or reduce your ranking, but the ones listed above should give you a quick and easy explanation into the inner workings of SEO link building.
The Power of Links in SEO - To learn more about this author, visit James Wells's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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