James Wells Articles

Using PPC Ads for Branding - Click To Read Article
We recently ran a branding experiment using PPC ads. Knowing that click through rates are statistically very low, we decided to design the ads more towards branding than to achieve actual clicks (granted we weren’t against click through).

The Value of SEO in Your Marketing Budget - Click To Read Article
Are you putting your marketing dollars where they are most effective? Do you have the best return on investment when it comes to your current marketing media types?

The Power of Links in SEO - Click To Read Article
Links are undeniably one of the strongest factors affecting search engine results. While both on-page and off-page links are indexed, it is the quantity and quality of off-page links that will directly affect your placement.

The little things SEOs and Web Masters worry about (but probably shouldn’t) - Click To Read Article
There are so many factors to think about when it comes to optimizing a Web site for search engines: On page factors like title tags, keyword density, internal link structure, etc. and off page factors like link building, marketing, reputation management, etc. It’s easy to get caught up in that one thing that you think will make or break your optimization efforts. Three of the most common that I hear about are duplicate content issues, paid directory controversies, and keyword rich URLs. These are all good items to think about, but there’s no need to get so hung up on them.

The Owner’s Son Handles the Website - Click To Read Article
I was talking with some potential clients and ran into this again today. I fully understand nepotism and it's role in our society, but I don't understand holding your business back or closing your mind to new ideas because of it.

The Lack of Basic SEO Components in Many Small Business Web sites - Click To Read Article
While professionals in some industries like Real Estate, Insurance, and Electronics have embraced Search Engine Optimization (or SEO) to market their business, many small business owners have never even heard of SEO.

The Future of Online Marketing - Click To Read Article
A look at what the future of online marketing holds, from the near future to the distant future.

SEO Basics - Keyword Research and Analysis - Click To Read Article
So you've heard about SEO (search engine optimization) and have decided it is a good fit for your business model. The question now is: "Where do I begin?". The answer is simple: Keyword research. SEO practices without proper keyword research is a little like fishing without any bait. If they're really hungry you may get lucky, but odds are you won't catch anything worth keeping.

Our country is broke (in more ways than one), so how do we fix it? - Click To Read Article
An outside the box look at some of our current and future issues as a nation and world.

Fugitive Information - Click To Read Article
Discusses consumer information gathering in today's society.

Chasing your Longtail - Click To Read Article
An overview of long tail and short tail keywords on a recently created site.

Become an SEO Bartender - Click To Read Article
It's Friday before Labor Day weekend and I'm thinking about preparing mixed drinks and SEO at the same time.

Analytics- A Marketing Managers Friend or Foe? - Click To Read Article
A quick and basic look at Web Analytics. Understanding your analytics can help you maximize your efforts. Getting lost in your analytics can make you feel like you're adrift at sea.

A Business Owners Look at Online vs Offline Marketing - Click To Read Article
Online marketing has just developed in the last 10-15 years. Offline marketing has existed since man began to communicate. That is quite a bit of a head start, but like most all of our world; the two are closely related and have several similar traits as well as distinct differences.


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