Tweet

What Do You Want From SEO

Written by: Don Horne

Article Overview: If you are a new service provider in a small market, it is more viable for you to optimize your site for the local market rather than the world.

What Do You Want From SEO

You should have done this when you decided to go into business, but have you honestly defined your customer? The heady idea of being able to access the world is what attracts me the most about the Internet. However, I am a small web design/seo marketing firm in Dallas/Red Oak, Texas. Although occasionally I do work for businesses and individuals outside of Texas, I am after my local market. Having said all that, let's look at the real world.

1. Identify your market

2. What keywords would a prospect use to find you?

3. No one can guarantee a #1 ranking. Number one this morning may change before lunch.

4. Be wary of SEO's (Search Engine Optimizers) that want you to link to them.

5. Search engine algorithms are much more sophisticated than the days of adding keywords all over the pages in a color to make them invisible, 1000 keywords under the meta tags, etc.

6. As much as I prefer Google and Yahoo listings, the truth is, a well-designed portal or directory of just your services on a page for just your market may generate many more leads than an obscure listing on the 400th page of a world-wide search engine. Overstatement, yes, but it all starts for a small business when you build your site.

Find an SEO/designer by putting in HIS keywords as a start to finding a web designer or SEO. For instance, keywords "web design Red Oak" should bring up my home site www.tcwebdesign.com but, leaving out the area, I MIGHT come up nationally at the top of the 400th page. :) Similarly, puttting in keywords "Dallas SEO consultant" can find me usually when just putting in "SEO consultant" might not get me on the 400th page. See how this works?

Most of the SEO work for a SMALL business is done when the site is built. Using a FEW of your best keywords in the title and description, reinforcing those in the text on your page, and submitting the new site to the search engines are a great start to indexing for a small business without having to pay big bucks for search engine optimization.

Buying ads on Google, etc. should only be a priority if you have a truly REGIONAL or statewide business. An oil change service for the Toronto area might not be cost effective to optimize for the Dallas Metroplex. Be advised, buying ads is NOT search engine optimization. Being indexed by Google and able to be found by your keywords IS. Find out where the money goes if you are paying someone for SEO.

"If you don't know Search Engine Optimization, know your Search Engine OPTIMIZER!"

Cordially,
Don Horne
www.dallasseoconsultant.com
www.tcwebdesign.com

Related Articles

Article Tags: Dallas SEO consultant, Google, search engine, search engine optimization, search engines, SEO, SEO consultant, small business, the real world, web design, Yahoo



Related Forum Posts


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Creating a Better Place to Work

Leader's Success Secret: Celebration

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.