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Are your keywords making money for you?

Written by: Michael Murdock

Article Overview: Are the words in your copy or in your code attracting clients or search engines to your website? Or are they sending them down the road to the next business?

Are your keywords making money for you?

I built my website, it's perfect. My chosen subject of the website is Computer Support Services. Of course this is an example, but moving along, what should my keywords be?

Keywords are what people type into a search engine to find something on the internet. These words are what drive user requests.

Words to live by I like to call them. Why? Because on the internet your website will live and die by the words you use, or the words I use when you hire me to optimize your site.

How many words should I use?
What should they say?
How many phrases should there be?
What's a phrase?

First off, let's cover what a keyword is. A keyword is a word or collection of words used to describe your website. For those doing their own website design these words are applied in what is called a meta tag such as the following:

meta name="keywords" content="these words, would describe, your site"

keywords should say something about your website. They should also directly reflect the content of your site. They should not be random words that have nothing to do with your site, or you. If they are, you can expect that your page ranking will fall rather than rise. Of course, you will still have to submit or resubmit your website to keep your page in the eyes of the various search engines.

The number of words and phrases should be no more than 21-22, or a combination of the two. I have seen sites that had over 780 keywords, but no content to support them. Even if there was content there to support that large number of words, it's fruitless to have that many words. Most search engines will ignore anything over the 22 words limit.

A phrase is defined as more than one word. "Real Estate Sales" is a phrase. "Real, Estate, Sales" is a collection of keywords. Both of these if used in a search would render completely different results.

Short, to the point, and using some of the keywords that describe your service or product. Here it's Auto Repair Service, it's New, and it's Terrific.

Description - The second most important item on the page. Make this relevant to the content (typing) that you have on your webpage:

Bob's New Terrific Auto Repair Service is the most experienced auto repair shop on the coast. Servicing All types of autos from 9am - 5pm 7 days a week. We offer early bird service on Fridays and Free Car Washes to all customers who pay by cash.

KEYWORDS -
Select about 22 words/phrases that descibe your product or service, and separate them with a comma. This line would look like: auto, automobile, service, terrific, new, free car wash, pay with cash.

How do I find these keywords? Use the following tool since it's number one on the market:

http://4u2bn.com/ap90

This tool known as WordTracker is the most widely used tool for finding out what subjects people are searching for. What products they are searching for, what services they search for.

Enter your words like this: star wars or use something like business plan sample and when you click the button, you will be presented with a listing of how many times that word or words was searched for in the past month or even day. Picking the higher ranked ones will be good for your site. Picking lower ranked ones can niche your site tighter and get you those stragglers or even people who are not that adept at working a search engine. Even misspellings count for potential clients

How does keyword selection help sales? It helps in the sense that by selecting the correct keywords, your site will be more visible, found more often in searches, and as a result of more visitors, eventually you will get more sales. Please make sure that the BUY IT NOW message on your website is clear. If not, all the optimization in the world will not help your sales increase.

Related Articles
  The Best Keywords Ever for Your SEO Campaign
  Keyword Selection For Search Engine Optimization SEO
  Choosing The Right Keywords
  How Keywords Selection Can Literally Make Or Break Your Online Business
  Inbound Links are VERY Important!

Article Tags: 5pm, Auto Repair Service, Computer Support Services, New Terrific Auto Repair Service, phrases, phrases, phrases, Real Estate Sales, Real Estate Sales, search engine, search engine, search engines, search engines, These words, these words



Related Forum Posts
Re: Do you have an affinity to making money??? - Hey Yinka, Of course I like making money. However, I get more satisfaction from doing what I love and have a passion for that brings in money vs. doing something I hate and making money. There's little satisfaction if you're working hard for someone else and making them money, while you make a measly paycheck. Some people are okay with this, but they may not be as happy as they could be if they did what they loved to do. In either case, it's important to do what you love. The money will follow.
Re: What Keyword techniques do you use? - - How do you choose your keywords? ANS:- I search on Google ad word keyword tool, find relevant keywords on my websites and get some keywords from competitors website. - Where do you place them in your content? ANS:- I place them in my website content specially according to their relevancy with the page. - How frequently do they appear in an article? ANS:- I give 2 links on my keywords in article which point back to my website. - What challenges do you have trying to use keywords in your content? ANS:- Sometimes target high competition keywords - What questions do you have? ANS:- While choosing keywords, what should take care else! and what should be the competition. - What recommendations? ANS:- Search on Google, Yahoo, Bing by entering one keyword you will get number of keywords.
Re: Keyword Selection - Hi Alan That is excellent advice it is important that the keywords you choose are relevant to your website otherwise you are just wasting your time, but they also need to be keywords that will get you ranked quickly, in other words start off by going for keywords that are not too competitive but are still researched quite often. MichelleJ
Re: Why Did You Become An Entrepreneur? - I didn't want a limit on what I could make. I grew up in the 60's and you didn't have the money making possibilities you have now. I came out of college and went to Wall Street in 1974 as a stockbroker/commodities broker. People were doing well but not the crazy numbers we see today. All I knew was that the people making big money were the people who were in their own business.
Re: How to Optimize Your Sites to Receive Free Traffic - Yes, that is good advice. When you post articles to your website or blog, place the keywords between "strong" tags (better than making them bold with "b" tags). Don't forget to use your keywords in articles that you post to article directories. DH


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