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The Thing I Hate About Books
Written by: Michael MurdockArticle Overview: Just a few thoughts about things I dislike about books.
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The Thing I Hate About Books
There are a number of things that I don't like about ebooks or written books that talk to people regarding technology. There are too many assumptions made about the people that are reading the publications.
For the most part the authors and publishers are under an albeit false impression that everyone is a techno-wiz and that we all live and breathe every verse of every tech manual ever devised.
What they fail to realize in this country especially is that the reading level for the populus is decreasing at an ever rapid rate. We in tech (I have been guilty of this as well) are not educating our audience. We're preaching to them instead of helping them understand what it is that we are trying to sell them or provide to them.
Now while dumbing things down is not helpful either, adding some additional education to the prose is preferred as a solution to the problem which confronts us. How do we explain rocket-science in such a way that someone who's not Werner Von Braun can actually understand it and put the shields up so that the Klingon's don't screw us from our seats once again and drop us onto some forbidden planet.
Authors...do something simple as add a glossary of terms for your readers. Educate them so that they respect you and laud you and tell all their friends to purchase your tomes. Not so that they despise you and send you packing the next time you come to town.
That's my .02 on this subject for this day.
Michael Murdock, CEO, www.DocMurdock.com
Former Pixar Macintosh Systems Engineer Credited in Toy Story 1995
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Article Tags: books that talk, technology, Werner Von Braun
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Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
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This should keep you busy for at least a year.
Enjoy!
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: 20 Reasons why you must be a reader
- 18. Books shaped the world we live, the Bible gave the Christians direction. Lenin change the way Russians should be govern when he read the book of Karl Marx on communism
Books Not For the Entrepeneur
- The thread on books *for* the entrepeneur is popular...it might be helpful to have a list of books that aren't any good? Books that we shouldn't waste our time or money on?
Re: How do you budget your life?
- Here is my financial management categories for today:
15% Long Term Savings;
10% Home Expenses;
45% Business and Marketing charges;
10% Friends (Meeting);
20$ Scientific and Law Books.
But this will change when it is August or September.
Orxan
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