Dave Davies Articles

Writing For Conversions - Testing New Content - Click To Read Article
Our exploration of utilizing content to increase conversion rates began with analyzing statistics to uncover opportunities for improvement, followed by how to create and implement good content to compel visitors to take action.

Personalization And The Death Of SEO - Click To Read Article
The introduction of personalized search results by Google takes us into a new are of SEO and website marketing. In this article we discuss what it means, and most importantly - what we can do to insure our websites get found in this new world.

How To Write For Search Engines - Click To Read Article
SEO (Search Engine Optimization) writing, as a distinct style, was born in the Internet era and has matured before our very eyes in a relatively short span of time.

How To Create Good Copywriting For Conversions: Part 2 – Creating The Copy - Click To Read Article
You have gone to a lot of trouble to get the right kind of people to your website. You now face the task of informing and persuading them well enough to turn them from a temporary visitor into a customer.

How To Create Good Copywriting For Conversions, Part 1 - Stats - Click To Read Article
In the next three articles in our series on Using Copywriting for Better SEO and Marketing we will look at how content increases conversions.


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