Ross Johnson Articles
Should I optimize my site for search? Is it worth the cost? - Click To Read Article
Search Engine Optimization has been around for a long time, much longer than you probably realize. However it only now is getting attention that is turning “SEO” (Search Engine Optimization) into a common word that thousands of companies offer as a service. It make sense however, that the industry is getting said attention as the amount of people who browse, buy, and look for information on the Internet grows dramatically every year. However it is a scary industry from the consumer side. Difficult to understand with plenty of Catch-22's, misinformation, and potential high costs. The gray areas of SEO make it difficult to figure out if it is worth doing. Luckily for you, I am here to help you figure that out.
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