Create, Optimize, Monitor, Enhance – The Search Engine Marketing cycle
Create, Optimize, Monitor, Enhance – The Search Engine Marketing cycle
1. Gain visibility in search engines
2. Reach a specific audience with targeted keywords
3. Increase online sales
4. Generate leads 24X7
So, how will you benefit from the internet? Learn about the four interlocking components that will make you successful online.
Create a robust website
So many people start their businesses without an adequate website. I’m not sure why but people still seem to believe that they can spend no more than $500-$1500 on a website and get a robust online presence. People will invest upwards of $50,000 on beginning a business but they don’t think to put aside even $10,000 for a robust website. On a daily basis, I meet people who tell me that they don’t have a ‘lot of money’ to spend on a website. But they all want to make millions online. How is that possible with a website that is mediocre at best, and in most cases worst than what my 17 year would develop?
To be successful online, make sure that your website looks professional and portrays the impression of a company that is large and experienced. People don’t want to do business with a company whose website looks like it was developed by an amateur playing web designer. But besides the look and feel, ask yourself if the website is creating efficiency for you on a day to day basis. Is it automating tasks? Is it easy to maintain and update or do you have to rely on a developer to make simple content changes?
Take an inventory of your website and judge it impartially – check it for aesthetic appeal, functionality, ease of maintenance, overall navigation, and richness of content that will convert prospects into customers.
Optimize the website
Customers are impatient when they search online. It is important for them to find what they are looking for easily at anytime of the day or night. If your company’s website doesn’t appear in the first or second page of search engine results, they won’t bother to look at the third page. Most searchers will generally do a new search when they don’t find something within the first 20 results, sometimes within the first 10 results. Therefore identify terms that people are searching for but that are not too competitive and optimize your website with them. This will allow you to get in front of those customers that are seeking what you offer.
Lastly, don’t optimize one time and think it will generate quality traffic forever. Online marketing, like traditional marketing, requires ongoing effort. Make sure your budget includes monthly fees for ongoing marketing activities.
Monitor the performance of your online marketing initiatives
Once you have a robust website and have it optimized you will need to track and measure its performance in search engines. Are you seeing an improvement in the “quality” of traffic? Note, I didn’t say “improvement in traffic”. I said, “improvement in the quality of traffic”. That’s because it’s not the quantity of traffic that’s important, but the ‘quality’ of traffic. When your site is optimized for keywords that are popular, your website should begin to get targeted traffic which will allow you to convert visitors into customers.
With performance tracking you can determine the return on investment (ROI) for your online marketing campaigns. You should be able to see the terms that are bringing traffic, the search engines that are sending more traffic to your website, and other data that will help you determine the success of your online campaigns.
Use the performance data to make your website more robust
So now you are getting quality traffic but you still are not seeing that traffic convert into customers. Why? Perhaps your website content does not contain clear and concise information about products and services that you offer. Or maybe the content is focused on ‘marketing spiel’ and doesn’t tell the customer what you can do for them.
People come to the website seeking information. They don’t want to waste time. Does your site offer search capability to those that are impatient? Does your site offer pricing and all relevant product or service information or does it take a long time for them to find it? Is the navigation clear and easy to follow?
The performance reports will give you data that will allow you to make the visitors’ experience better. Use that data to improve your website presence.
Summary
You need a long term strategy to benefit from the internet. Whether you have a brick and mortar store or whether you have an exclusive online business, determine your strategy, create an annual plan, and execute it with ongoing focus.
We hope that this article will help you establish a robust presence online. Make sure that the website is search engine friendly. Then make sure that the website is optimized. If it is not, you have little chance of the website getting ranked and placed in search engines results. And if that happens, no one will be able to find your website in search results.
What good is a website to your business, if prospects cannot find it while searching for products and services that you offer?
Email us at admin at jenesysgroup.com today and see how we can help you. Contact us now to get started with a website that can get top rankings and will bring targeted prospects for you.
Create Optimize Monitor Enhance The Search Engine Marketing cycle - To learn more about this author, visit Nipa Shah's Website.
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Search Engine Marketing allows you to:
1. Gain visibility in search engines
2. Reach a specific audience with targeted keywords
3. Increase online sales
4. Generate leads 24X7
So, how will you benefit from the internet? Learn about the four interlocking components that will make you successful online.
Create a robust website
So many people start their businesses without an adequate website. I’m not sure why but people still seem to believe that they can spend no more than $500-$1500 on a website and get a robust online presence. People will invest upwards of $50,000 on beginning a business but they don’t think to put aside even $10,000 for a robust website. On a daily basis, I meet people who tell me that they don’t have a ‘lot of money’ to spend on a website. But they all want to make millions online. How is that possible with a website that is mediocre at best, and in most cases worst than what my 17 year would develop?
To be successful online, make sure that your website looks professional and portrays the impression of a company that is large and experienced. People don’t want to do business with a company whose website looks like it was developed by an amateur playing web designer. But besides the look and feel, ask yourself if the website is creating efficiency for you on a day to day basis. Is it automating tasks? Is it easy to maintain and update or do you have to rely on a developer to make simple content changes?
Take an inventory of your website and judge it impartially – check it for aesthetic appeal, functionality, ease of maintenance, overall navigation, and richness of content that will convert prospects into customers.
Optimize the website
Customers are impatient when they search online. It is important for them to find what they are looking for easily at anytime of the day or night. If your company’s website doesn’t appear in the first or second page of search engine results, they won’t bother to look at the third page. Most searchers will generally do a new search when they don’t find something within the first 20 results, sometimes within the first 10 results. Therefore identify terms that people are searching for but that are not too competitive and optimize your website with them. This will allow you to get in front of those customers that are seeking what you offer.
Lastly, don’t optimize one time and think it will generate quality traffic forever. Online marketing, like traditional marketing, requires ongoing effort. Make sure your budget includes monthly fees for ongoing marketing activities.
Monitor the performance of your online marketing initiatives
Once you have a robust website and have it optimized you will need to track and measure its performance in search engines. Are you seeing an improvement in the “quality” of traffic? Note, I didn’t say “improvement in traffic”. I said, “improvement in the quality of traffic”. That’s because it’s not the quantity of traffic that’s important, but the ‘quality’ of traffic. When your site is optimized for keywords that are popular, your website should begin to get targeted traffic which will allow you to convert visitors into customers.
With performance tracking you can determine the return on investment (ROI) for your online marketing campaigns. You should be able to see the terms that are bringing traffic, the search engines that are sending more traffic to your website, and other data that will help you determine the success of your online campaigns.
Use the performance data to make your website more robust
So now you are getting quality traffic but you still are not seeing that traffic convert into customers. Why? Perhaps your website content does not contain clear and concise information about products and services that you offer. Or maybe the content is focused on ‘marketing spiel’ and doesn’t tell the customer what you can do for them.
People come to the website seeking information. They don’t want to waste time. Does your site offer search capability to those that are impatient? Does your site offer pricing and all relevant product or service information or does it take a long time for them to find it? Is the navigation clear and easy to follow?
The performance reports will give you data that will allow you to make the visitors’ experience better. Use that data to improve your website presence.
Summary
You need a long term strategy to benefit from the internet. Whether you have a brick and mortar store or whether you have an exclusive online business, determine your strategy, create an annual plan, and execute it with ongoing focus.
We hope that this article will help you establish a robust presence online. Make sure that the website is search engine friendly. Then make sure that the website is optimized. If it is not, you have little chance of the website getting ranked and placed in search engines results. And if that happens, no one will be able to find your website in search results.
What good is a website to your business, if prospects cannot find it while searching for products and services that you offer?
Email us at admin at jenesysgroup.com today and see how we can help you. Contact us now to get started with a website that can get top rankings and will bring targeted prospects for you.
Create Optimize Monitor Enhance The Search Engine Marketing cycle - To learn more about this author, visit Nipa Shah's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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