Link Building to Increase Search Engine Rankings
Link Building to Increase Search Engine Rankings
Search engines are placing a high value on Link Popularity. Link Popularity is defined as the total number of quality inbound links. To gain Link Popularity, websites should engage in Link Building campaigns.
No, Link Building is not where two unrelated businesses exchange links or do reciprocal linking, nor is it the creation of web pages where each page is linked to the other – also known as a Link Farm.
Link Building is the process of creating one-way quality links to one’s own site using various strategies.
In Link Building, linking to sites with relevant content is the most important thing.
For example, if an industrial tool manufacturer links to a company making cosmetics for no reason but to exchange links in an effort to create website popularity in search engines, then that’s not a good link to have.
2) Why should you engage in Link Building campaigns?
When other websites think you are worth linking to, your website’s importance increases in the eyes of search engines.
The reasoning here is that if there a lot of links pointing to your website, that means that your website has good content.
When a website has good content and has website popularity due to a lot of inbound links, Search Engines consider the website ideal for top placement in searches.
3) Five good ways to win one-way, relevant links to your website
a. Provide content in your field of expertise on your website. This will interest others to place a link on their site to share this information with their visitors. Be sure to make the content easy to understand.
b. Create a list of ‘myths’ or ‘top 10 things to avoid’ on a particular topic in your field of expertise.
c. Create a list of ‘experts’ or ‘coaches’ in your field of expertise on your website. Then send the page link to the experts and coaches asking
them if they may be willing to link to your website. Few will decline, given that they are featured on your website
d. Create a Press Release and submit it to PR Web and other online Press Release websites
e. Create blogs about topics in your field of expertise and place those blogs on relevant blog websites with a link to our website.
4) What are some Link Building pitfalls to avoid?
The two important pitfalls are the creation of Link Farms and participating in Three-way-linking.
A Link Farm is a group of web pages created specially to interlink with each other. Link Farms are generally created to spam Search Engines. When discovered, Search Engines ban websites that have participated in link farms.
Three way link building is almost always done in an effort to boost the website’s rankings in search engines. Web masters will build multiple sites and create links to their primary site from the other sites, in an effort to boost the rankings of their primary site. These three way links are designed to fool the search engines by creating artificially high link popularity for a website of their choosing.
5) Google Page Rank
Google assigns a numeric value called Page Rank to show the importance of a web page. When one website page links to another, Google believes that the website generating the link is casting a vote of confidence towards the website in question, by linking to it.
A site is considered important to Google when it has lots of one-way relevant links and uses that as one factor to give the website higher rankings. Although this is not the only factor that determines website importance, it is an important one for sure.
In conclusion
Link Building is an important activity to make your website get higher rankings in search engines.
It should be combined with search engine optimization, pay per click, and other online and offline marketing strategies. If you are outsourcing your Link Building activities, make sure you ask the outsourced providers about the processes they follow to identify relevant websites that they will, on your behalf, submit Link Building requests to.
If you would like to learn more about our services, please email us at admin@jenesysgroup.com. We can help you with link building strategies in conjunction with other online marketing strategies to get your website high rankings in search engines.
Link Building to Increase Search Engine Rankings - To learn more about this author, visit Nipa Shah's Website.
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1) What is Link Building?
Search engines are placing a high value on Link Popularity. Link Popularity is defined as the total number of quality inbound links. To gain Link Popularity, websites should engage in Link Building campaigns.
No, Link Building is not where two unrelated businesses exchange links or do reciprocal linking, nor is it the creation of web pages where each page is linked to the other – also known as a Link Farm.
Link Building is the process of creating one-way quality links to one’s own site using various strategies.
In Link Building, linking to sites with relevant content is the most important thing.
For example, if an industrial tool manufacturer links to a company making cosmetics for no reason but to exchange links in an effort to create website popularity in search engines, then that’s not a good link to have.
2) Why should you engage in Link Building campaigns?
When other websites think you are worth linking to, your website’s importance increases in the eyes of search engines.
The reasoning here is that if there a lot of links pointing to your website, that means that your website has good content.
When a website has good content and has website popularity due to a lot of inbound links, Search Engines consider the website ideal for top placement in searches.
3) Five good ways to win one-way, relevant links to your website
a. Provide content in your field of expertise on your website. This will interest others to place a link on their site to share this information with their visitors. Be sure to make the content easy to understand.
b. Create a list of ‘myths’ or ‘top 10 things to avoid’ on a particular topic in your field of expertise.
c. Create a list of ‘experts’ or ‘coaches’ in your field of expertise on your website. Then send the page link to the experts and coaches asking
them if they may be willing to link to your website. Few will decline, given that they are featured on your website
d. Create a Press Release and submit it to PR Web and other online Press Release websites
e. Create blogs about topics in your field of expertise and place those blogs on relevant blog websites with a link to our website.
4) What are some Link Building pitfalls to avoid?
The two important pitfalls are the creation of Link Farms and participating in Three-way-linking.
A Link Farm is a group of web pages created specially to interlink with each other. Link Farms are generally created to spam Search Engines. When discovered, Search Engines ban websites that have participated in link farms.
Three way link building is almost always done in an effort to boost the website’s rankings in search engines. Web masters will build multiple sites and create links to their primary site from the other sites, in an effort to boost the rankings of their primary site. These three way links are designed to fool the search engines by creating artificially high link popularity for a website of their choosing.
5) Google Page Rank
Google assigns a numeric value called Page Rank to show the importance of a web page. When one website page links to another, Google believes that the website generating the link is casting a vote of confidence towards the website in question, by linking to it.
A site is considered important to Google when it has lots of one-way relevant links and uses that as one factor to give the website higher rankings. Although this is not the only factor that determines website importance, it is an important one for sure.
In conclusion
Link Building is an important activity to make your website get higher rankings in search engines.
It should be combined with search engine optimization, pay per click, and other online and offline marketing strategies. If you are outsourcing your Link Building activities, make sure you ask the outsourced providers about the processes they follow to identify relevant websites that they will, on your behalf, submit Link Building requests to.
If you would like to learn more about our services, please email us at admin@jenesysgroup.com. We can help you with link building strategies in conjunction with other online marketing strategies to get your website high rankings in search engines.
Link Building to Increase Search Engine Rankings - To learn more about this author, visit Nipa Shah's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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