Tweet

Link Building to Increase Search Engine Rankings

Written by: Nipa Shah

Article Overview: Many website owners know about Search Engine Optimization, Paid Marketing, and Paid Advertisements to gain top rankings in Search Engines. But when discussing online marketing with many small business owners, we find that they don’t know much about the power or value of Link Building. This article is written to shed some light on Link Building.

Link Building to Increase Search Engine Rankings

1) What is Link Building?
Search engines are placing a high value on Link Popularity. Link Popularity is defined as the total number of quality inbound links. To gain Link Popularity, websites should engage in Link Building campaigns.

No, Link Building is not where two unrelated businesses exchange links or do reciprocal linking, nor is it the creation of web pages where each page is linked to the other – also known as a Link Farm.
Link Building is the process of creating one-way quality links to one’s own site using various strategies.

In Link Building, linking to sites with relevant content is the most important thing.
For example, if an industrial tool manufacturer links to a company making cosmetics for no reason but to exchange links in an effort to create website popularity in search engines, then that’s not a good link to have.

2) Why should you engage in Link Building campaigns?
When other websites think you are worth linking to, your website’s importance increases in the eyes of search engines.

The reasoning here is that if there a lot of links pointing to your website, that means that your website has good content.

When a website has good content and has website popularity due to a lot of inbound links, Search Engines consider the website ideal for top placement in searches.

3) Five good ways to win one-way, relevant links to your website
a. Provide content in your field of expertise on your website. This will interest others to place a link on their site to share this information with their visitors. Be sure to make the content easy to understand.
b. Create a list of ‘myths’ or ‘top 10 things to avoid’ on a particular topic in your field of expertise.
c. Create a list of ‘experts’ or ‘coaches’ in your field of expertise on your website. Then send the page link to the experts and coaches asking
them if they may be willing to link to your website. Few will decline, given that they are featured on your website
d. Create a Press Release and submit it to PR Web and other online Press Release websites
e. Create blogs about topics in your field of expertise and place those blogs on relevant blog websites with a link to our website.

4) What are some Link Building pitfalls to avoid?
The two important pitfalls are the creation of Link Farms and participating in Three-way-linking.
A Link Farm is a group of web pages created specially to interlink with each other. Link Farms are generally created to spam Search Engines. When discovered, Search Engines ban websites that have participated in link farms.

Three way link building is almost always done in an effort to boost the website’s rankings in search engines. Web masters will build multiple sites and create links to their primary site from the other sites, in an effort to boost the rankings of their primary site. These three way links are designed to fool the search engines by creating artificially high link popularity for a website of their choosing.

5) Google Page Rank
Google assigns a numeric value called Page Rank to show the importance of a web page. When one website page links to another, Google believes that the website generating the link is casting a vote of confidence towards the website in question, by linking to it.

A site is considered important to Google when it has lots of one-way relevant links and uses that as one factor to give the website higher rankings. Although this is not the only factor that determines website importance, it is an important one for sure.

In conclusion

Link Building is an important activity to make your website get higher rankings in search engines.
It should be combined with search engine optimization, pay per click, and other online and offline marketing strategies. If you are outsourcing your Link Building activities, make sure you ask the outsourced providers about the processes they follow to identify relevant websites that they will, on your behalf, submit Link Building requests to.

If you would like to learn more about our services, please email us at admin@jenesysgroup.com. We can help you with link building strategies in conjunction with other online marketing strategies to get your website high rankings in search engines.

Related Articles
  How to Increase Your Link Building Success
  Higher Search Engine Ranking
  Dofollow Blog Comments Increasing SERPS for Your SEO Campaign
  Link Building – Increasing Online Traffic
  Search engine optimization (SEO) is critical to the success of your website

Article Tags: inbound links, Link Building, Link Farm, Link Farms, Link Popularity, link popularity, relevant links, relevant links, search engines, website popularity



Related Forum Posts
What Do You Want To Be Taught? - Hi, My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO). What do you want to be taught on? Jeff
Re: Search Engine Optimization - If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.
Re: Search Engine Tips and Ideas - Share Yours - Hi there, I answer this post, to start off. I am still learning a lot on all these subjects. Moreover, we have a wonderful tool to find out from previous posts. On the top right corner, use 'Advanced Search' and write 'Search Engine Tips'. It brings up all the previous posts with that information. Check it out. You will be surprised all the inherent information stored.
Re: Can someone explain Search engine optimization to me? - Search Engine Optimization (SEO) could be compared to a big popularity contest: A High School Computer Geek and a High School Football Captain who are trying to promote a party. The computer geek tells everyone in school & even hands out 100's of flyers about his party Friday night...what happens? his friends end up showing up and a few new people...even the new people leave right away because it is not what they are looking for. The High School Football Captain ends up just telling a few good buddies, and within hours the entire school not only knows about it, but everyone wants to come, and everyone does come & stay. One defenition of "optimize is "To make as perfect or effective as possibe." How effective are your article marketing campaigns? Could you be distributing content (that is what search engines index) more effectively? In a perfect world, who would you want promoting your website, web pages, and web content? Search Engine Optimization (SEO) is determining this perfect & effective way to do this. Jeff
Re: Search Engine Marketing - Optimization For Local Businesses - Nice information about SEM / Search Engine Marketing... It's very help me to know benefits if using SEM for local business.. Thanks for sharing this information..


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Steps For Starting A Small Business

BUILDING A HIGH PERFORMING TEAM

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.