This happens because most of those sites are either not at all optimized or are not properly optimized for search engines. And one of the biggest reasons for a poorly optimized site is that someone in-house is functioning as the company’s online marketing expert. I have visited companies that have between $15M to $100M in annual revenue and their technology team that handles hardware, operations support, and software support also functions as their website development, graphics design, and online marketing team. Or the administrative assistant is the web master too. You can just imagine the success of their online marketing or SEO campaign.
The following are three top reasons for why a site is either poorly optimized or not at all optimized for search engines.
Cause the webmaster says he knows SEO Many webmasters believe and claim that they know how to do search engine optimization. Most times they don’t. In the past, Search Engine Optimization used to be easy. Webmasters would stuff keywords in metatags and submit the site repeatedly to search engines and called this search engine optimization. repeated basis could get your site banned from search engine listings.
Search Engine algorithms are more complex nowadays. A webmaster is most cases is not qualified to do SEO as he or she is generally not experienced nor abreast of all the latest trends in search engine marketing (SEM).
A webmaster generally also has another job within the company. That means that he is she is not able to devote time to create or maintain a robust search engine optimization campaign.
The end result is a poorly optimized website that leaves everyone within the company with the perception that SEO just doesn’t work for them.
Cause SEO is too expensive Search Engine Optimization costs vary tremendously based on the expertise, experience, and exact offering. There are many who offer low cost SEO on a $100 per month basis and there are others who will charge $20K per month to run a campaign. So how would you determine what it would make sense to spend for your SEO campaign?
That determination is made based on understanding the offering, the expertise, and the experience levels of the SEO providers. Most of the time, your website can be optimized for a few thousand dollars. It is the most cost effective marketing activity when compared to direct mail, banner ads, booths at trade booths, and advertisements in local or national magazines, radio, or television.
Cause SEO ROI is difficult to calculate Regardless of popular belief it is possible to calculate ROI for your SEO campaign.
To calculate ROI, all you need to know is:
1. How many people are searching for your products or services 2. The number of increased visitors and the conversion rate for those visitors for the terms
that your website was optimized for 3. The average cost of each of your products or services Once you know this, you can easily determine the ROI of what you spent.
I always say to my clients and prospects, Search Engine Optimization (SEO) or Search Engine Marketing (SEM) in general is not rocket science. BUT, neither is it something that everyone can do without having the proper knowledge and the time to focus on it.
If you don’t have the ‘marketing wavelength’, the skills, the background, and the time to spend on it, search engine marketing can seem like a worthless exercise. Search Engine Marketing (which includes SEO) is not a one-time activity nor can it be done when you find the time. Like any other marketing program, it must be focused and conducted on an ongoing basis to get the most benefit, long-term.
If you would like to learn more about our services, please check us out at www.jenesysgroup.com and fill out the Contact us form found at www.jenesysgroup.com
We provide Search Engine marketing solutions that work!
Why many large companies still don’t optimize their websites? - To learn more about this author, visit Nipa Shah's Website.
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Nipa Shah
(Visit Nipa's Website)
Nipa Shah has fifteen years of experience
in the automotive industry, twelve of
those in providing leadership and
implementation of information technology
related services at a fortune 500 company.
She also has experience negotiating
multimillion dollar software contracts and
with various Information Technology (IT)
suppliers, globally.
She has managed an annual budget of $20
million and a total implementation
organization of about 50 people, including
suppliers and contractors. She graduated
in the top 3 per cent with a Master’s in
Information Technology degree from
Lawrence Technological University,
Southfield, Michigan.
In 2004, she started her own online
marketing and internet solutions company
to provide online marketing and web
technology services to clients across the
globe. Nipa also provides technology and
offshore consulting to small and mid sized
companies.
Nipa has a Bachelor’s degree in
Biochemistry from India and a Master’s
degree in Information systems with
concentration in business and marketing.
Nipa lives in Michigan with her husband
and two children.
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