Like this article? PLEASE +1 it!

Why many large companies still don’t optimize their websites?

Written by: Nipa Shah

Article Overview: Are you like me where you search online first for anything and everything? If so, you and I belong to a growing population of internet users that search online FIRST to research information about products and services. However, how many times do you find yourself frustrated with the search results not yielding a list of companies specifically selling what you seek? Many times you know the name of a company but don’t remember their website address and even when search on the company name, you are not able to identify the company in question.

Free Download - Create, Optimize, Monitor, Enhance – The Search Engine Marketing cycle By Nipa Shah

Why many large companies still don’t optimize their websites?

This happens because most of those sites are either not at all optimized or are not properly optimized for search engines. And one of the biggest reasons for a poorly optimized site is that someone in-house is functioning as the company’s online marketing expert. I have visited companies that have between $15M to $100M in annual revenue and their technology team that handles hardware, operations support, and software support also functions as their website development, graphics design, and online marketing team. Or the administrative assistant is the web master too. You can just imagine the success of their online marketing or SEO campaign.

The following are three top reasons for why a site is either poorly optimized or not at all optimized for search engines.

Cause the webmaster says he knows SEO

Many webmasters believe and claim that they know how to do search engine optimization. Most times they don’t. In the past, Search Engine Optimization used to be easy. Webmasters would stuff keywords in metatags and submit the site repeatedly to search engines and called this search engine optimization. repeated basis could get your site banned from search engine listings.

Search Engine algorithms are more complex nowadays. A webmaster is most cases is not qualified to do SEO as he or she is generally not experienced nor abreast of all the latest trends in search engine marketing (SEM).

A webmaster generally also has another job within the company. That means that he is she is not able to devote time to create or maintain a robust search engine optimization campaign.
The end result is a poorly optimized website that leaves everyone within the company with the perception that SEO just doesn’t work for them.

Cause SEO is too expensive

Search Engine Optimization costs vary tremendously based on the expertise, experience, and exact offering. There are many who offer low cost SEO on a $100 per month basis and there are others who will charge $20K per month to run a campaign. So how would you determine what it would make sense to spend for your SEO campaign?

That determination is made based on understanding the offering, the expertise, and the experience levels of the SEO providers. Most of the time, your website can be optimized for a few thousand dollars. It is the most cost effective marketing activity when compared to direct mail, banner ads, booths at trade booths, and advertisements in local or national magazines, radio, or television.

Cause SEO ROI is difficult to calculate

Regardless of popular belief it is possible to calculate ROI for your SEO campaign.
To calculate ROI, all you need to know is:
1. How many people are searching for your products or services
2. The number of increased visitors and the conversion rate for those visitors for the terms
that your website was optimized for
3. The average cost of each of your products or services

Once you know this, you can easily determine the ROI of what you spent.

I always say to my clients and prospects, Search Engine Optimization (SEO) or Search Engine Marketing (SEM) in general is not rocket science. BUT, neither is it something that everyone can do without having the proper knowledge and the time to focus on it.

If you don’t have the ‘marketing wavelength’, the skills, the background, and the time to spend on it, search engine marketing can seem like a worthless exercise. Search Engine Marketing (which includes SEO) is not a one-time activity nor can it be done when you find the time. Like any other marketing program, it must be focused and conducted on an ongoing basis to get the most benefit, long-term.

If you would like to learn more about our services, please check us out at www.jenesysgroup.com and fill out the Contact us form found at www.jenesysgroup.com/contactus.php.

We provide Search Engine marketing solutions that work!

Related Articles

What is the best way to develop my sales skills?

Profitable Online Business Ideas and the Recession Part 2

The non-optimized life

Contribution

How can you make more of your customers open your emails?

Home > SEO > Nipa Shah > Why many large companies still dont optimize their websites

Article Tags: campaign, search engine, search engine marketing, search engine optimization, search engines, SEO

About the Author: Nipa Shah
RSS for Nipa's articles - Visit Nipa's website

Nipa Shah has fifteen years of experience in the automotive industry, twelve of those in providing leadership and implementation of information technology related services at a fortune 500 company. She also has experience negotiating multimillion dollar software contracts and with various Information Technology (IT) suppliers, globally. She has managed an annual budget of $20 million and a total implementation organization of about 50 people, including suppliers and contractors. She graduated in the top 3 per cent with a Master’s in Information Technology degree from Lawrence Technological University, Southfield, Michigan. In 2004, she started her own online marketing and internet solutions company to provide online marketing and web technology services to clients across the globe. Nipa also provides technology and offshore consulting to small and mid sized companies. Nipa has a Bachelor’s degree in Biochemistry from India and a Master’s degree in Information systems with concentration in business and marketing. Nipa lives in Michigan with her husband and two children.

Click here to visit Nipa's website