Why many large companies still don’t optimize their websites?
Why many large companies still don’t optimize their websites?
The following are three top reasons for why a site is either poorly optimized or not at all optimized for search engines.
Cause the webmaster says he knows SEO
Many webmasters believe and claim that they know how to do search engine optimization. Most times they don’t. In the past, Search Engine Optimization used to be easy. Webmasters would stuff keywords in metatags and submit the site repeatedly to search engines and called this search engine optimization. repeated basis could get your site banned from search engine listings.
Search Engine algorithms are more complex nowadays. A webmaster is most cases is not qualified to do SEO as he or she is generally not experienced nor abreast of all the latest trends in search engine marketing (SEM).
A webmaster generally also has another job within the company. That means that he is she is not able to devote time to create or maintain a robust search engine optimization campaign.
The end result is a poorly optimized website that leaves everyone within the company with the perception that SEO just doesn’t work for them.
Cause SEO is too expensive
Search Engine Optimization costs vary tremendously based on the expertise, experience, and exact offering. There are many who offer low cost SEO on a $100 per month basis and there are others who will charge $20K per month to run a campaign. So how would you determine what it would make sense to spend for your SEO campaign?
That determination is made based on understanding the offering, the expertise, and the experience levels of the SEO providers. Most of the time, your website can be optimized for a few thousand dollars. It is the most cost effective marketing activity when compared to direct mail, banner ads, booths at trade booths, and advertisements in local or national magazines, radio, or television.
Cause SEO ROI is difficult to calculate
Regardless of popular belief it is possible to calculate ROI for your SEO campaign.
To calculate ROI, all you need to know is:
1. How many people are searching for your products or services
2. The number of increased visitors and the conversion rate for those visitors for the terms
that your website was optimized for
3. The average cost of each of your products or services
Once you know this, you can easily determine the ROI of what you spent.
I always say to my clients and prospects, Search Engine Optimization (SEO) or Search Engine Marketing (SEM) in general is not rocket science. BUT, neither is it something that everyone can do without having the proper knowledge and the time to focus on it.
If you don’t have the ‘marketing wavelength’, the skills, the background, and the time to spend on it, search engine marketing can seem like a worthless exercise. Search Engine Marketing (which includes SEO) is not a one-time activity nor can it be done when you find the time. Like any other marketing program, it must be focused and conducted on an ongoing basis to get the most benefit, long-term.
If you would like to learn more about our services, please check us out at www.jenesysgroup.com and fill out the Contact us form found at www.jenesysgroup.com/contactus.php.
We provide Search Engine marketing solutions that work!
Why many large companies still dont optimize their websites - To learn more about this author, visit Nipa Shah's Website.
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This happens because most of those sites are either not at all optimized or are not properly optimized for search engines. And one of the biggest reasons for a poorly optimized site is that someone in-house is functioning as the company’s online marketing expert. I have visited companies that have between $15M to $100M in annual revenue and their technology team that handles hardware, operations support, and software support also functions as their website development, graphics design, and online marketing team. Or the administrative assistant is the web master too. You can just imagine the success of their online marketing or SEO campaign.
The following are three top reasons for why a site is either poorly optimized or not at all optimized for search engines.
Cause the webmaster says he knows SEO
Many webmasters believe and claim that they know how to do search engine optimization. Most times they don’t. In the past, Search Engine Optimization used to be easy. Webmasters would stuff keywords in metatags and submit the site repeatedly to search engines and called this search engine optimization. repeated basis could get your site banned from search engine listings.
Search Engine algorithms are more complex nowadays. A webmaster is most cases is not qualified to do SEO as he or she is generally not experienced nor abreast of all the latest trends in search engine marketing (SEM).
A webmaster generally also has another job within the company. That means that he is she is not able to devote time to create or maintain a robust search engine optimization campaign.
The end result is a poorly optimized website that leaves everyone within the company with the perception that SEO just doesn’t work for them.
Cause SEO is too expensive
Search Engine Optimization costs vary tremendously based on the expertise, experience, and exact offering. There are many who offer low cost SEO on a $100 per month basis and there are others who will charge $20K per month to run a campaign. So how would you determine what it would make sense to spend for your SEO campaign?
That determination is made based on understanding the offering, the expertise, and the experience levels of the SEO providers. Most of the time, your website can be optimized for a few thousand dollars. It is the most cost effective marketing activity when compared to direct mail, banner ads, booths at trade booths, and advertisements in local or national magazines, radio, or television.
Cause SEO ROI is difficult to calculate
Regardless of popular belief it is possible to calculate ROI for your SEO campaign.
To calculate ROI, all you need to know is:
1. How many people are searching for your products or services
2. The number of increased visitors and the conversion rate for those visitors for the terms
that your website was optimized for
3. The average cost of each of your products or services
Once you know this, you can easily determine the ROI of what you spent.
I always say to my clients and prospects, Search Engine Optimization (SEO) or Search Engine Marketing (SEM) in general is not rocket science. BUT, neither is it something that everyone can do without having the proper knowledge and the time to focus on it.
If you don’t have the ‘marketing wavelength’, the skills, the background, and the time to spend on it, search engine marketing can seem like a worthless exercise. Search Engine Marketing (which includes SEO) is not a one-time activity nor can it be done when you find the time. Like any other marketing program, it must be focused and conducted on an ongoing basis to get the most benefit, long-term.
If you would like to learn more about our services, please check us out at www.jenesysgroup.com and fill out the Contact us form found at www.jenesysgroup.com/contactus.php.
We provide Search Engine marketing solutions that work!
Why many large companies still dont optimize their websites - To learn more about this author, visit Nipa Shah's Website.
Like this article? Share it with your friends
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
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Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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