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Nipa Shah Articles

Written by: Nipa Shah

Why many large companies still don’t optimize their websites? - Click To Read Article
Are you like me where you search online first for anything and everything? If so, you and I belong to a growing population of internet users that search online FIRST to research information about products and services. However, how many times do you find yourself frustrated with the search results not yielding a list of companies specifically selling what you seek? Many times you know the name of a company but don’t remember their website address and even when search on the company name, you are not able to identify the company in question.

Link Building to Increase Search Engine Rankings - Click To Read Article
Many website owners know about Search Engine Optimization, Paid Marketing, and Paid Advertisements to gain top rankings in Search Engines. But when discussing online marketing with many small business owners, we find that they don’t know much about the power or value of Link Building. This article is written to shed some light on Link Building.

Create, Optimize, Monitor, Enhance – The Search Engine Marketing cycle - Click To Read Article
If you want to increase online revenue, optimizing your website and setting aside a budget for online marketing campaigns, is a must. Like any other marketing initiatives, online marketing should be a component of your marketing plan. If it isn’t, you are losing out on a huge opportunity to make money. Online marketing campaigns range in cost from $10,000 to around $30,000 annually. They generally require eight weeks to implement and result in long-term benefits for you. Search Engine Marketing includes components such as Search Engine Optimization, Link Building, Paid Marketing or Pay per Click, and content writing. It is also known as web marketing, internet marketing, and search marketing.





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