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Why many large companies still don’t optimize their websites? - Click To Read Article
Are you like me where you search online first for anything and everything? If so, you and I belong to a growing population of internet users that search online FIRST to research information about products and services. However, how many times do you find yourself frustrated with the search results not yielding a list of companies specifically selling what you seek? Many times you know the name of a company but don’t remember their website address and even when search on the company name, you are not able to identify the company in question.

Link Building to Increase Search Engine Rankings - Click To Read Article
Many website owners know about Search Engine Optimization, Paid Marketing, and Paid Advertisements to gain top rankings in Search Engines. But when discussing online marketing with many small business owners, we find that they don’t know much about the power or value of Link Building. This article is written to shed some light on Link Building.

Create, Optimize, Monitor, Enhance – The Search Engine Marketing cycle
- Click To Read Article
If you want to increase online revenue, optimizing your website and setting aside a budget for online marketing campaigns, is a must. Like any other marketing initiatives, online marketing should be a component of your marketing plan. If it isn’t, you are losing out on a huge opportunity to make money. Online marketing campaigns range in cost from $10,000 to around $30,000 annually. They generally require eight weeks to implement and result in long-term benefits for you. Search Engine Marketing includes components such as Search Engine Optimization, Link Building, Paid Marketing or Pay per Click, and content writing. It is also known as web marketing, internet marketing, and search marketing.

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Nipa Shah
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Nipa Shah has fifteen years of experience in the automotive industry, twelve of those in providing leadership and implementation of information technology related services at a fortune 500 company. She also has experience negotiating multimillion dollar software contracts and with various Information Technology (IT) suppliers, globally. She has managed an annual budget of $20 million and a total implementation organization of about 50 people, including suppliers and contractors. She graduated in the top 3 per cent with a Master’s in Information Technology degree from Lawrence Technological University, Southfield, Michigan. In 2004, she started her own online marketing and internet solutions company to provide online marketing and web technology services to clients across the globe. Nipa also provides technology and offshore consulting to small and mid sized companies. Nipa has a Bachelor’s degree in Biochemistry from India and a Master’s degree in Information systems with concentration in business and marketing. Nipa lives in Michigan with her husband and two children.
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