Mark FitzGibbon Articles

Basics of Search Engine Optimization part 1 - Click To Read Article
Having a website with no visitors is very much like having lots of corporate brochures designed and printed but never finding any prospects to distribute them to. All too often web designers build sites which, although attractively designed, will never rank well on the search engines for that company's product or service. This is because they may know lots about how to design something eye-catching and attractive but nothing about what search engines need to see for success in the search engine results pages ("SERPS"). This series of tutorials starts with an introduction into how search engines gather information from sites and highlights some common mistakes made by web designers in their build methods.

Basics of Search Engine Optimization part 2 - Click To Read Article
In "Basics of Search Engine Optimization part 1" we looked at how search engines gather information from web sites and highlighted some common mistakes made by web designers in their build methods. In Part 2 we'll look at on-page tips for keyword placement.


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