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Mark FitzGibbon Articles

Written by: Mark FitzGibbon

Basics of Search Engine Optimization part 1 - Click To Read Article
Having a website with no visitors is very much like having lots of corporate brochures designed and printed but never finding any prospects to distribute them to. All too often web designers build sites which, although attractively designed, will never rank well on the search engines for that company's product or service. This is because they may know lots about how to design something eye-catching and attractive but nothing about what search engines need to see for success in the search engine results pages ("SERPS"). This series of tutorials starts with an introduction into how search engines gather information from sites and highlights some common mistakes made by web designers in their build methods.

Basics of Search Engine Optimization part 2 - Click To Read Article
In "Basics of Search Engine Optimization part 1" we looked at how search engines gather information from web sites and highlighted some common mistakes made by web designers in their build methods. In Part 2 we'll look at on-page tips for keyword placement.

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About the Author: Mark FitzGibbon
RSS for Mark's articles - Visit Mark's website

Mark FitzGibbon runs a successful Surrey/Sussex based design and marketing consultancy in the UK and in recent years has specialized in Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) consultancy work work. He operates mainly in Surrey, West Sussex and London, UK. In his spare time he also runs a live, ongoing, exercise in SEO on a pens and writing instrument site. This is a relatively new project which demonstrates search engine friendly build methods as well as good use and good placement of keywords. The site already exports designer pens, luxury and fine writing instruments, refills and accessories around the world. More about that later as it's a good way to show techniques and approaches in a real situation.

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More from Mark FitzGibbon
Basics of Search Engine Optimization part 2
Basics of Search Engine Optimization part 1


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