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Moving On Up Ten Top Tips to move you up those search rankings

Written by: Lucy Green

Article Overview: This article provides ten practical tips for getting the most from two kinds of search engine marketing – organic or natural search and PPC – Pay Per Click search. The insight is derived from more than ten years experience working in the search optimization business, for both large and smaller players.

Moving On Up Ten Top Tips to move you up those search rankings

The first five are for natural or organic search and the next five are for PPC – Pay Per Click search and are ideal for SME’s

Natural or organic search
1.Get links from third party sites
There are two good reasons to do this: first, they generate traffic to your site in their own right. For instance, you could write an article or comment on another site for their visitors. At the end of this, you place a link to your own site. This brings you already qualfied leads. Secondly, Google is set up to recognise a link – it sees them as a recommendation and will prioritise you over other sites. A word of warning though – make sure that these links are genuine – i.e. don’t create hundreds of false links thinking you will drive more traffic – these get picked up by the search engines very quickly.

2.Ensure site is written in CSS/Clean Code
Minimise the amount of java script used on your site, ideally use CSS instead (Cascading Style Sheets). This simple measure means that the search engines focus more on your content and less on the code behind the site. This is also very good for the ‘real’ visitors to your site – the site loads faster, and ideally it also means you’ve written simple, plain English text.

3.Add Title Tags to every page - essential for search engines
This is one of the most important factors in achieving high rankings. Calling a home page ‘Home page’ for instance means that you are losing an opportunity to promote yourself. Instead, use the 10-12 words in the title tag to explain more about your business. So if you are Johnson & Smith Accountants, your title tag should say ‘Johnson & Smith, London, Tax Accountants’.

4.Ensure you have a site map
By site map we mean a list and links to all the pages within your website. This allows both visitors and search engines including Microsoft Live Search, Yahoo! Google and Ask.com to find the pages on your site.

5.Ensure search terms appear in your site content
An obvious top tip, but an important one. If we use the Johnson & Smith Accountants example, make sure your page explains you are specialists in tax accounting, called Johnson & Smith and based in London. This helps real people as well as search engines to use your site.

Pay per click (PPC) search
1.Play it 'cool'
Do not get drawn into a bidding battle just for the pure competition... it’s very easy to fall into this trap and it's simply not worth it.

2.Make a budget
If you can't afford to spend more than 10p per click, don't bid higher. There are always more targeted keywords to be found. Even if you’re not on the first page, you will still get click-thru’s from appearing in the ranking. In fact you will still get clicks even if you are three pages in, especially on frequently searched phrases and you will have paid a fraction of the cost of those higher up.

3.Measure return on investment
As with all forms of advertising and promotion, it is very important to track your clicks to spend your budget wisely. It is only through continuously tracking your performance that you can work out how to get the most out of search. Make use of what is available for free - Google now offer a free analytics tool.

4.Target your efforts by region
If you are Johnson & Smith Accountants in London you might want to target home counties and London, but not Scotland, Ireland, Isle of Man, Bristol & Birmingham etc.

5.Target your efforts by time of day
If your business is not open over the weekend, or at night, or on Wednesdays, don’t buy search terms then. It is simple but many companies fail to take heed and end up wasting budget. And if you are going on holiday, don’t book your search terms!

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Article Tags: Google, Johnson Smith, Johnson Smith Accountants, organic search, search engines, search terms, site map, Yahoo



Related Forum Posts
Re: The Future of SEO (Video) - Well it do have. Moving towards to video promotion, yes its future of SEO promotion and it also work in present times. Videos are also getting leads in Search engine rankings.
Business Tips - How about: Tips for managers to handle employees more effectively? Tips on how to deal with difficult customers? Tips on how to deal more effectively with suppliers? The only three I have in mind right now, but will try to come up with something else. Chris
Re: Is YouTube Going Commercial? - Something else to consider is that kids are using youtube as a search engine - can you imagine a search engine filled with video content, maybe it's the future of search? I'm gearing up for it. Not only do videos rank better on natural search, but they can teach a lot more in 60 seconds than the written word. The key is to produce videos quickly and keep it informative and entertaining. Make 60 second clips for your products and move on. Using Camtasia is a good place to start...
Content is KING - If you are looking to get higher rankings in search engines as well as more visitors to your website always ensure your website contains a lot of useful and interesting content. The best way to do this is to write extensively about 1 topic on a webpage while ensuring it contains as many relevant words (to the main topic) as possible. Search engines typically favour larger webpages with more content (and inbound links) and will index as many webpages as it can find throughout your website therefore allowing more channels of access to potential website visitors. It can also take a while to write many in depth webpages but if you have a weekly plan of creating 2 new webpages a week for 10 weeks you will see the benefits (search engine rankings, increased visitors) within 12 - 15 weeks.
Re: Alexa Ranking Goals - Thanks for posting the rankings again Evan I think that sometimes the rankings fluctuate without any apparent reason, I do post to my blog on a regular basis at least 3-4 times a week and still the rankings seem to go up and down. I guess that all helps to keep us on our toes. David how do you juggle all those sites and still find time to read? MichelleJ


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