Moving On Up Ten Top Tips to move you up those search rankings
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Moving On Up Ten Top Tips to move you up those search rankings
The first five are for natural or organic search and the next five are for PPC – Pay Per Click search and are ideal for SME’s
Natural or organic search
1.Get links from third party sites
There are two good reasons to do this: first, they generate traffic to your site in their own right. For instance, you could write an article or comment on another site for their visitors. At the end of this, you place a link to your own site. This brings you already qualfied leads. Secondly, Google is set up to recognise a link – it sees them as a recommendation and will prioritise you over other sites. A word of warning though – make sure that these links are genuine – i.e. don’t create hundreds of false links thinking you will drive more traffic – these get picked up by the search engines very quickly.
2.Ensure site is written in CSS/Clean Code
Minimise the amount of java script used on your site, ideally use CSS instead (Cascading Style Sheets). This simple measure means that the search engines focus more on your content and less on the code behind the site. This is also very good for the ‘real’ visitors to your site – the site loads faster, and ideally it also means you’ve written simple, plain English text.
3.Add Title Tags to every page - essential for search engines
This is one of the most important factors in achieving high rankings. Calling a home page ‘Home page’ for instance means that you are losing an opportunity to promote yourself. Instead, use the 10-12 words in the title tag to explain more about your business. So if you are Johnson & Smith Accountants, your title tag should say ‘Johnson & Smith, London, Tax Accountants’.
4.Ensure you have a site map
By site map we mean a list and links to all the pages within your website. This allows both visitors and search engines including Microsoft Live Search, Yahoo! Google and Ask.com to find the pages on your site.
5.Ensure search terms appear in your site content
An obvious top tip, but an important one. If we use the Johnson & Smith Accountants example, make sure your page explains you are specialists in tax accounting, called Johnson & Smith and based in London. This helps real people as well as search engines to use your site.
Pay per click (PPC) search
1.Play it 'cool'
Do not get drawn into a bidding battle just for the pure competition... it’s very easy to fall into this trap and it's simply not worth it.
2.Make a budget
If you can't afford to spend more than 10p per click, don't bid higher. There are always more targeted keywords to be found. Even if you’re not on the first page, you will still get click-thru’s from appearing in the ranking. In fact you will still get clicks even if you are three pages in, especially on frequently searched phrases and you will have paid a fraction of the cost of those higher up.
3.Measure return on investment
As with all forms of advertising and promotion, it is very important to track your clicks to spend your budget wisely. It is only through continuously tracking your performance that you can work out how to get the most out of search. Make use of what is available for free - Google now offer a free analytics tool.
4.Target your efforts by region
If you are Johnson & Smith Accountants in London you might want to target home counties and London, but not Scotland, Ireland, Isle of Man, Bristol & Birmingham etc.
5.Target your efforts by time of day
If your business is not open over the weekend, or at night, or on Wednesdays, don’t buy search terms then. It is simple but many companies fail to take heed and end up wasting budget. And if you are going on holiday, don’t book your search terms!
Moving On Up Ten Top Tips to move you up those search rankings - To learn more about this author, visit Lucy Green's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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