Tweet

Finding Email Newsletter Ideas

Written by: Pasquale Spadafora

Article Overview: Tips to help you find good article ideas for your e-newsletter. If you are searching for inspiration, the following tips can help you get past writer's block and get you writing on a regular basis.

Finding Email Newsletter Ideas

Once you've started writing e-newsletters as part of your email marketing efforts, the challenge of finding ideas for your articles can be daunting. In addition to trying to keep a regular schedule, you want ideas and topics that are original, fresh and interesting, something your subscribers will read and enjoy.

To get your creative writing juices flowing, the following tips should help.

• Keep a list of newsletter ideas – If you plan to release your e-newsletter on a regular basis, coming up with new ideas when you're ready to write is tough. Keeping a list of article ideas is very helpful. Whenever you have an idea, add it to your list. That way when the time comes to write your newsletter, at least you'll have something to work with.

Some sources:
• Learn which keywords your targeted web traffic is using on the search engines.
• Article directories and free content sites.
• Real-life examples.


• Read other e-newsletters – Find inspiration from other people's work. Subscribe to other email newsletters in your field, even ones from your competitors. Industry publications are not only a great source of ideas, you can provide your own opinions in the newsletter.

Just remember: don't steal content. Passing off someone else's work as your own not only shows a lack of originality on your part, it is also a violation of copyright laws.

• Recycle your ideas – Use content from other parts of your business, especially if its unlikely your newsletter readers have ever seen it.

• Ask your readers for suggestions – Invite your readers to either contribute ideas or content for your email newsletter. Have them submit questions as well, and you can answer one of them in each issue. Some of your readers will appreciate the chance to get involved.

• Look towards the future – What does the future hold for your industry or field? Write an article about it, then sometime later write a follow-up examining whether or not you were right.

• Develop a consistent format – You don't want to have a lengthy HTML email one month, and a 5-paragraph text email the next. Using a newsletter template will give your e-newsletter a consistent look. Developing a consistent format will also help determine what you want your email newsletter to achieve.

• Write your email newsletter in stages – Committing a little bit of time here and there can make the challenging task of writing more manageable. Get a rough draft done first, and then come back to your newsletter a few days later. A fresh and new perspective, as well as new ideas, can help improve what you're already written.

• Plan your newsletter issues in advance – Having your newsletter contents planned out, with the help of your ideas list, will save a lot of time and stress. Planning your newsletter releases also gives you time to gather material for your writing.


Writing an email newsletter is a great opportunity to showcase your online business. By sharing your ideas and expertise, you build credibility as an expert, while spreading the word about your products and services.

Related Articles
  Spread The Word Your Word
  Tips On How To Create An Email Newsletter
  Email Newsletters That Impress
  Work At Home Online Business Idea - Publishing An Email Newsletter
  How to create and send out an email newsletter

Article Tags: article ideas, copyright laws, creative writing, email marketing, email newsletter, email newsletters, great source, industry publications, inspiration, juices, marketing efforts, newsletter ideas, newsletter readers, originality, search engines, subscribers, targeted web traffic



Related Forum Posts
Re: Email Marketing - Yes, true. What kind of changes happened in Email campaigns except the opt-in? Finding the exact target and reaching them is always a challenge. What new methods can we have to reach the new customers? Thanks Robert
Web magazine publisher - My duties 1) Research the articles that goes into each of my webzines - science fiction in all media, various sports (Yay, Lady Vols, 8th championship in 2008, by the way!) 2) Write the articles 3) Format and upload them to the web 4) Email and network various contacts to get out the word that new articles are available. 5) Email authors, actors, etc. etc. to see if they want to do interviews. 6) Advertise for more contributors - and then edit and upload their material!
Re: Would you like an EvanCarmichael.com Forum e-newsletter? - Hi Everyone, Thanks for the quick and enthusiastic feedback thus far! Perhaps the EvanCarmichael.com Forum e-Newsletter can be a "tweaked" version of the existing weekly email that's sent to moderators? What do you guys think? Maybe the e-newsletter should be customizable like an RSS feed?
Re: Where is the best place to find a web developer? - That's a really tough one. Finding a business partner is like finding a wife - it takes a lot of trust to get the right one. I would try to hang out at tech-related startup events and see if you hit it off with anybody. Good luck!
Re: What or Who Sparks Your Business Interest - Hi litekepr, a publican is someone who runs a public house, a pub as we call them here in the UK, a bar in the US I think. Ideas yours is definitely a very inspiring story and it just goes to show you can do anything if you set your mind to it, take care, Carol


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

THE “SECRET RECIPES” OF LEADERSHIP

How to Sell to the Price Driven Customer

Leading from Authenticity is a Beautiful Thing

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.