SEO and Keyword Selection
SEO and Keyword Selection
There's more to keyword selection then just choosing the terms that are most often searched. Any good Internet marketing campaign will include a variety of high-, medium-, and low-traffic search terms that clearly describe the objectives and content of your website.
How do you pick the right keywords for your SEO campaign?
Three Steps to Keyword Selection
There are three steps that will help you choose the right keywords for your website:
• Think like your customers. If someone had to find your site on Google, what words or phrases would they use? Look for words you think your customers would use to describe your product or service. However, if your website belongs to a specific industry avoid using jargon.
• Research your keywords. There are many keyword tools that are available to research keywords for your particular domain. These tools can not only provide suggestions, but also reveal its popularity and competitiveness. Below you’ll find a list of the most popular keyword tools online.
• Be specific. Your keywords should not be overly broad. The more descriptive and specific your keywords the more qualified traffic you’ll receive. Using targeted keywords or a particular search phrase will increase your chances of appearing on atop the search results.
Keyword Research Tools
Of the many online keyword tools that exist, the ones below provide a good idea of what keywords are being used to find products and information related to your business.
Wordtracker (www.wordtracker.com) is perhaps the most well known keyword research tool. The free trial system shows you the number of times a keyword, and some variations thereof, was searched for in the previous month. A Wordtracker membership offers much more extensive results.
Google has become synonymous with search. So it's no surprise that the AdWords Keyword Tool (https://adwords.google.com/select/KeywordToolExternal) is perhaps one of the more useful online research tools. Although the Keyword Tool is designed to help AdWords advertisers, it does offer keyword variations and synonyms that can be useful to include in your SEO campaign.
The Keyword Generator at MIVA offers results for what Europeans use most to search.
SEO and Keyword Selection - To learn more about this author, visit Pasquale Spadafora's Website.
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The backbone of every successful search engine optimization campaign is choosing the right keywords that relate to your business. Researching and applying the right keywords will increase the amount qualified web traffic to your site from the search engines. Focusing on the wrong ones will target the wrong people, making converting visitors into buyers a sales nightmare.
There's more to keyword selection then just choosing the terms that are most often searched. Any good Internet marketing campaign will include a variety of high-, medium-, and low-traffic search terms that clearly describe the objectives and content of your website.
How do you pick the right keywords for your SEO campaign?
Three Steps to Keyword Selection
There are three steps that will help you choose the right keywords for your website:
• Think like your customers. If someone had to find your site on Google, what words or phrases would they use? Look for words you think your customers would use to describe your product or service. However, if your website belongs to a specific industry avoid using jargon.
• Research your keywords. There are many keyword tools that are available to research keywords for your particular domain. These tools can not only provide suggestions, but also reveal its popularity and competitiveness. Below you’ll find a list of the most popular keyword tools online.
• Be specific. Your keywords should not be overly broad. The more descriptive and specific your keywords the more qualified traffic you’ll receive. Using targeted keywords or a particular search phrase will increase your chances of appearing on atop the search results.
Keyword Research Tools
Of the many online keyword tools that exist, the ones below provide a good idea of what keywords are being used to find products and information related to your business.
Wordtracker (www.wordtracker.com) is perhaps the most well known keyword research tool. The free trial system shows you the number of times a keyword, and some variations thereof, was searched for in the previous month. A Wordtracker membership offers much more extensive results.
Google has become synonymous with search. So it's no surprise that the AdWords Keyword Tool (https://adwords.google.com/select/KeywordToolExternal) is perhaps one of the more useful online research tools. Although the Keyword Tool is designed to help AdWords advertisers, it does offer keyword variations and synonyms that can be useful to include in your SEO campaign.
The Keyword Generator at MIVA offers results for what Europeans use most to search.
SEO and Keyword Selection - To learn more about this author, visit Pasquale Spadafora's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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