Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

SEO and Keyword Selection

SEO and Keyword Selection

The backbone of every successful search engine optimization campaign is choosing the right keywords that relate to your business. Researching and applying the right keywords will increase the amount qualified web traffic to your site from the search engines. Focusing on the wrong ones will target the wrong people, making converting visitors into buyers a sales nightmare.

There's more to keyword selection then just choosing the terms that are most often searched. Any good Internet marketing campaign will include a variety of high-, medium-, and low-traffic search terms that clearly describe the objectives and content of your website.

How do you pick the right keywords for your SEO campaign?


Three Steps to Keyword Selection

There are three steps that will help you choose the right keywords for your website:

• Think like your customers. If someone had to find your site on Google, what words or phrases would they use? Look for words you think your customers would use to describe your product or service. However, if your website belongs to a specific industry avoid using jargon.

• Research your keywords. There are many keyword tools that are available to research keywords for your particular domain. These tools can not only provide suggestions, but also reveal its popularity and competitiveness. Below you’ll find a list of the most popular keyword tools online.

• Be specific. Your keywords should not be overly broad. The more descriptive and specific your keywords the more qualified traffic you’ll receive. Using targeted keywords or a particular search phrase will increase your chances of appearing on atop the search results.


Keyword Research Tools

Of the many online keyword tools that exist, the ones below provide a good idea of what keywords are being used to find products and information related to your business.

Wordtracker (www.wordtracker.com) is perhaps the most well known keyword research tool. The free trial system shows you the number of times a keyword, and some variations thereof, was searched for in the previous month. A Wordtracker membership offers much more extensive results.

Google has become synonymous with search. So it's no surprise that the AdWords Keyword Tool (https://adwords.google.com/select/KeywordToolExternal) is perhaps one of the more useful online research tools. Although the Keyword Tool is designed to help AdWords advertisers, it does offer keyword variations and synonyms that can be useful to include in your SEO campaign.

The Keyword Generator at MIVA offers results for what Europeans use most to search.





SEO and Keyword Selection - To learn more about this author, visit Pasquale Spadafora's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
John Alexander
John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center.
I look forward to hearing from you! - Visit John Alexander's Website


To learn more about the Evan Elite Author Program please contact us.

About The Author


Pasquale Spadafora
(Visit Pasquale's Website) Pat heads Azatiko Marketing, one of only a few Montreal SEO firms that are listed in the SEO Consultants Directory. Since 1999, Azatiko Marketing has been successfully developing and marketing websites from many different industries, ensuring every investment made by their clients generates a positive return. The dynamic team of web designers and SEO specialists continuously searches for more ways to provide a complete online marketing solution.

Pasquale Spadafora is a Gold author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Pasquale Spadafora's

Complete
List Of
SEO
Articles

Name
Email
If you enjoyed this article, get Pasquale Spadafora's Complete List of SEO Articles For FREE!

More Pasquale Spadafora
Email Newsletters That Impress
Targeting Web Traffic
Finding Email Newsletter Ideas
Search Engine Friendly Web Design
Business Websites Add to Your Bottom Line
Content Management Systems Overview
Why Many Website Fail to Deliver
Email Marketing Avoid Becoming Spam
Viral Marketing Overview
Offline Marketing for Website Promotion
Free Downloads


 
 
 


Evan Elite Authors
David Acheson  
John Alexander  
Casey Gollan  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Referral Networking Solution Icon Referral Networking Solution
Building Business Relationships Icon Building Business Relationships
Aromatic Networking Icon Aromatic Networking
Zero Based Budgeting Icon Zero Based Budgeting
Emotional Intelligence Icon Emotional Intelligence
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Franchising Blogs
Top 50 Franchising Blogs
Top 50 Franchising Blogs
 
Guide To ERP Software / Business Management Software
Guide To ERP Software
Business Management Software
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Grace Oshati Benin City, Nigeria,
Grace Oshati
Benin City, Nigeria
SEO For Africa

If I Were A Startup...
Jonathan Voigt, $214k to $507k in 2 years
Jonathan Voigt
$214k to $507k in 2 years
Stephen Pollack, $1.2 to $16.2 Mil in 3 Years
Stephen Pollack
$1.2 to $16.2 Mil in 3 Years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Dave Thomas, Wendys
Rachael Ray, Rachael Ray
Rachael Ray
Rachael Ray
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Jay Conrad Levinson, Guerilla Marketing
Jay Conrad Levinson
Guerilla Marketing
John Jantsch, Duct Tape Marketing
John Jantsch
Duct Tape Marketing
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     ROI vs Return on Relationships syndrome
By Michel Amour
     Effective Coaching and YOU
By Michel Amour
     Rolling with the punches or rolling out?
By Michel Amour

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information