The backbone of every successful search engine optimization campaign is choosing the right keywords that relate to your business. Researching and applying the right keywords will increase the amount qualified web traffic to your site from the search engines. Focusing on the wrong ones will target the wrong people, making converting visitors into buyers a sales nightmare.
There's more to keyword selection then just choosing the terms that are most often searched. Any good Internet marketing campaign will include a variety of high-, medium-, and low-traffic search terms that clearly describe the objectives and content of your website.
How do you pick the right keywords for your SEO campaign?
Three Steps to Keyword Selection There are three steps that will help you choose the right keywords for your website:
• Think like your customers. If someone had to find your site on Google, what words or phrases would they use? Look for words you think your customers would use to describe your product or service. However, if your website belongs to a specific industry avoid using jargon.
• Research your keywords. There are many keyword tools that are available to research keywords for your particular domain. These tools can not only provide suggestions, but also reveal its popularity and competitiveness. Below you’ll find a list of the most popular keyword tools online.
• Be specific. Your keywords should not be overly broad. The more descriptive and specific your keywords the more qualified traffic you’ll receive. Using targeted keywords or a particular search phrase will increase your chances of appearing on atop the search results.
Keyword Research Tools Of the many online keyword tools that exist, the ones below provide a good idea of what keywords are being used to find products and information related to your business.
Wordtracker (www.wordtracker.com is perhaps the most well known keyword research tool. The free trial system shows you the number of times a keyword, and some variations thereof, was searched for in the previous month. A Wordtracker membership offers much more extensive results.
Google has become synonymous with search. So it's no surprise that the AdWords Keyword Tool (adwords.google.com is perhaps one of the more useful online research tools. Although the Keyword Tool is designed to help AdWords advertisers, it does offer keyword variations and synonyms that can be useful to include in your SEO campaign.
The Keyword Generator at MIVA offers results for what Europeans use most to search.
SEO and Keyword Selection - To learn more about this author, visit Pasquale Spadafora's Website.
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Pasquale Spadafora
(Visit Pasquale's Website)
Pat heads Azatiko Marketing, one of only a
few Montreal SEO
firms that are listed in the SEO
Consultants Directory.
Since 1999, Azatiko Marketing has been
successfully developing and marketing
websites from many different industries,
ensuring every investment made by their
clients generates a positive return. The
dynamic team of web designers and SEO
specialists continuously searches for more
ways to provide a complete online
marketing solution.
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