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Why Many Website Fail to Deliver

Written by: Pasquale Spadafora

Article Overview: Many websites quietly disappear on the Web, never to be missed by anyone except their owners. Why? With so many site-building tools and web design manuals available on the market, the truth is anyone can build a website. However, building a website that works is a completely different story.

Why Many Website Fail to Deliver

Considering how important the Internet is to most businesses, and the amount of time, effort and money spent designing a website that is functional, one wonders why so many fail to deliver measurable business results.

These websites failed because they simply didn't do whatever it is they are supposed to do. The truth of the matter is anyone can build a website. Building a website that succeeds, however, is a different story.

The top reasons why most online business sites fail are:

• Visitors don't identify with the website - You need to know how to reach your customer. You need to know how you will convert your visitors into customers, and then find a way to turn them into repeat customers.

This means writing quality content they can identify with. The website content should be persuasive. It should create desire, build trust, help decide, and make taking action easy. The quality of the content is very important and deeply affects the success of the user experience.

• The website isn't ranking on the search engines – A well-designed website doesn't come with a line up of customers. Search engine optimization uses the search engines to bring potential customers to your website.

• Poor web design and structure – Web design is more than about creating a nice layout. A web design represents a business visually and will distinguish it from its competition.

The web design must also follow prescribed web standards of usability. Visitors must be able to easily understand how your site's information is structured and how to navigate your site. Structuring the site according to their needs is very important, especially for businesses that serve many different audiences.

• Lack of a marketing strategy - How will you tell people about your site: search engines, banner ads or offline ads, broadcast or print?

It is very important to promote your website aggressively. Some people often use offline advertising mediums such as newspapers, radio or direct mail to promote their websites. Though it has proved to be successful in certain cases, it would be better to advertise online instead, because that's where you will find your target audience.

Knowing why so many websites fail ensures you can build a site that attract potential customers and generates sales. And with smart, careful planning and a keen eye for details, you can outshine and outperform your competition.

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Article Tags: advertising mediums, banner ads, building a website, business sites, designing a website, different story, direct mail, marketing strategy, measurable business results, offline ads, poor web design, quality content, search engine optimization, site search engines, structure web, time effort, truth of the matter, user experience, web standards, website content



Related Forum Posts
Re: 10 Reasons Who Startups Fail & Book Recommendations - Great post,but please edit the headline. I presume it is "10 Reasons Why Startups Fail & Book Recommendation
Re: eBlogging 101: Getting Your Internet Business To Stand Out F - Hi Tyrone, Good to see you back on the forum. I had not heard of the "UPOD" acronym before (Under Promise, Over Deliver). That is a very good guideline. Don't use "promises" as personal challenges to do better - just in case unanticipated events prevent you from fulfilling the promises you make.
Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
Re: What inspires you? - Another inspiring thing is which I really likes "Most People Fail because, their dreams are small". Most people like to engage with something or teh other. If they can truly listen to their inner voice and work towards achieving it, then you can see "miracle in action". So, big changes happen, when you think BIG. If you cannot to think BIG, you cannot do BIG things too. Robert
Write a great headline - Whether it's online or on paper, I think a great headline (with a good picture if possible) can draw a reader into the body copy. In "The Copywriter's Handbook", Robert Bly says "On average, five times as many people read the headline as read the body copy...The best headlines appeal to people's self-interest, or give news...Your headline can perform four different tasks: 1. Get attention. 2. Select the audience. 3. Deliver a complete message. 4. Draw the reader into the body copy." (pg. 15 & 16). Personally, I only read Yahoo! or online news if there's a captivating headline.


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