Pasquale Spadafora Articles

Your Unique Selling Point - Click To Read Article
How to come up with a Unique Selling Point (USP) and use it to promote your online business. Your USP defines and emphasizes your competitive advantage.

Why Many Website Fail to Deliver - Click To Read Article
Many websites quietly disappear on the Web, never to be missed by anyone except their owners. Why? With so many site-building tools and web design manuals available on the market, the truth is anyone can build a website. However, building a website that works is a completely different story.

Viral Marketing Overview - Click To Read Article
Viral marketing uses a "word-of-mouth" techniques to spread the marketing message. Actually, viral marketing uses many forms of media to reach out to the public without actually promoting the product.

Targeting Web Traffic - Click To Read Article
Learn to use a wider variety of marketing techniques to attract new visitors to your website. Your web visitors find the information they need and you benefit - through sales, advertising, or affiliate revenue - by meeting those needs.

Search Engine Friendly Web Design - Click To Read Article
Creating a website that is search-engine friendly is not difficult. There are some aspects of a web layout that need to be examined so that the website can be easily indexed by the search engines.

SEO and Keyword Selection - Click To Read Article
Keyword research and selection play a major role in search engine optimization because it reveals and helps us understand how people are finding your website. In fact, this aspect of SEO is so important that the choices made surrounding keywords can make or break a campaign.

Search Engine Optimization Overview - Click To Read Article
These days your website must not only look good, it has to be visible to the search engines. Search Engine Optimization (SEO) is a means of ranking your website in the top results of the major search engines for certain search phrases.

Pay Per Click Marketing Overview - Click To Read Article
Pay Per Click (PPC) Marketing is a subset of Internet Marketing. It is a specific type of advertising where you pay a search engine every time a potential customer clicks on your ad. Paid Search, as it's also called, provides extra exposure for your website, rather than having to rely on the organic results of search engines to provide online visibility. PPC marketing delivers a number of benefits that begin the day its implemented.

Offline Marketing for Website Promotion - Click To Read Article
Offline marketing - the method of advertising most often overlooked and underestimated by many e-commerce sites.

How Search Engines Index Websites - Click To Read Article
For your online business to be successful it needs be optimized and updated on a regular basis to ensure it maintains a good position on the major search engines. Positioning your website competitively, through SEO and other methods of online marketing, starts by understanding what a search engine is and how one works.

Finding Email Newsletter Ideas - Click To Read Article
Tips to help you find good article ideas for your e-newsletter. If you are searching for inspiration, the following tips can help you get past writer's block and get you writing on a regular basis.

Finding Domain Names for Your Online Business - Click To Read Article
A website’s domain name is the foundation of a successful online strategy. Finding a domain name that describes what your site is all about can help your business flourish.

Email Marketing Avoid Becoming Spam - Click To Read Article
Email is still the best way to reach a mass audience over the Web. However, email filters are becoming a serious problem for legitimate email marketers because they inadvertently label promotional emails as SPAM. These simple guidelines will help avoid having your emails blocked as unwanted mail.

Email Newsletters That Impress - Click To Read Article
To truly maximize its marketing potential, the e-newsletter content must follow five important rules.

Content Management Systems Overview - Click To Read Article
A content management system (CMS) can best be described as a online application through which web page content can be managed effortlessly. Not only does it ease the task of maintaining your business website, CMS does so in real time so that your web visitors get up-to-date information at all times.

Business Websites Add to Your Bottom Line - Click To Read Article
A well thought-out website can deliver many opportunities to drive your business and expand your client base.


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