Advice for Web Startups: Web Startup Kings Do It Thus
Advice for Web Startups: Web Startup Kings Do It Thus
Introducing: the Blackberry 8800. No this is not a commercial for RIM, though I might be willing to do one some day, based on my experience thus far. It is, instead, a call to reasonable connectivity. If you could post a project on Elance and find the ultimate freelancer to do what you know you can't, forward a copy of the completed email project negotiations to your virtual secretary and have her oversee the new project, and then order movie tickets in time to follow up the dinner you are about to have with your wife or significant other, wouldn't you live that way all the time?
It's called delegating authority to trusted employees, and it's what makes a startup go corporate in months instead of decades. So why aren't you doing it? The answer may be because you're still focused primarily on trying to save money. Who isn't? Answer: Startup Kings aren’t. "But what about Warren Buffet" you say, and to that I will counter, let me see a Warren Buffet do that today. He'd get eaten alive in the dot com world.
Startup Kings eat what they want, pour that glass of wine and curl up with a good book at night after the misses has turned out the bed light. Well I do. They take trips to foreign countries and do things they've always wanted to. Okay again that's me. They make something big out of whatever they have at hand--because they understood at the outset that to do business well, one must delegate menial tasks and focus on the big picture and keep the focus clear. In short, they manage...they don't micro-manage, and they don't pinch every available penny. Your credit card is your best business partner. It doesn't say no, it just says how much this time?
Why am I going on about management style? Because this is what holds most new startups back. Lack of the ability to delegate and then simply let go. Let's say I had this client. And his name was Don. Don likes the idea of residual income streams, but he is rather tight fisted with his capital. Now, Don has worked for big companies in little rooms. He knows how things work, but in his mind, he's not a big fish just yet, so why should he act like one? He'll just end up spending his lunch money, right?
Every year, more startups go under and die forever, along with any hope of that residual income dream, because of timidity, not spending freely on neccessary expenditures and thus putting the business growth curve on hold. Many of the top billionaires today, like Donald Trump, for instance, made a fortune by being eager to play the game, lost it all just as flamboyantly (some more than once) and made it all back in spades. How were they able to do it? They used what they had a background in ruthlessly, boldly, courageously, and didn't spare the expense to build the business step by step, at accelerated pace. In short, they delegated. Taste or business sense has less to do with it than available capital and courageousness.
With 100 bucks, you can hire a smart little web marketing boutique agency consultant to select and register and host a domain for you and set up some starter content and AdSense ads based on your site's topic. It would help tremendously, of course, if that agency is fully grounded in SEO. For another hundred you can get them to package your brilliant new article into a downloadable PDF and set up PayPal as the ad-hoc merchant. With one more Franklin, you can get an email list compiled from a guy on Enlace and start your own Constant Contact monthly email campaign, to locate buyers for this and future such articles. And for another $150 a month, you can hire that same Elance guy to run it each month and refine and add to the list, as well as writing the email content.
Now your site on auto repair or gourmet baking or whatever it is you know about is developing a real audience and generating a few sales. You've set up your business. The next time you want to do a site, you can go to the same network and ask for repeat performances. The first site cost you just $500 to start. Say that you just invest another $150-200 per month to have your site maintained and expanded and improved each month and the email list expanded and refined.
At a certain point, perhaps 6 months in, you’re making enough income back from the site to devote another $250 monthly just to Search Engine Optimization and $250 for a content writer to write new articles and dream up ways to use the newsletter to monetize them. Say, a free newsletter that sells a goldmine newsletter that costs top dollar, or whatever makes the most business sense for the niche you’re working in. Now you’re spending $700/mo and making $250/mo, $350/mo, and eventually $1000/mo. You’re not doing anything, remember. You set this up a long time ago by now and it’s still chugging along. All you have to do is review the work 1 day a month, bark softly to a few people and the system runs itself.
This is the model that most thriving smaller corporations actually use, and so should you. You’re what they call the CEO. So act like one! Call the shots, make things happen. The consultants you hire along the way will improve based upon your commitment to supporting their businesses. Your business will improve as a result of this also, naturally. And eventually, you’ll expand your team to include all sorts of people who can help you to make WAY more money than you’re actually putting in. At the critical stage, you’re going to take a big leap and invest big, and get the big returns, because you are (most likely) smart enough to know what to do and when by this time.
I myself am such an entrepreneur who started my business by consulting on various/multiple--even ALL--of the above mentioned types of website tasks and marketing duties for other entrepreneurs. I literally get paid to help people to make their businesses grow, and my primary meta-lesson for my startup consulting clients is the number one lesson I myself had to learn: learn to let go and let others be responsible for your business tasks that you are too busy to do yourself. If it's worth doing, you can probably make it happen from a smart phone. Blackberry. It's the business tool of champions.
Outsource all tasks that you can to people within your own country, someone who will be on the same page when it comes to your preferred business protocol (don't be fooled, the myth of offshoring is just that, there are people in your home country or even your home state who will do it cheaply enough and WAY better in terms of appropriate deliverables and clarity of communication). Just delegate it to atomized people with no connection to each other--or to one web marketing (SEO-expert) agency who will stay on budget, but make it someone you can call Monday through Friday. You’ll live longer, go grey much later, and have much more fun spending money and time the way dreamed about when you worked for someone else--with the looming threat of recession and bubbles always overhead. And if you think life is cool and meaningful without Web Startup King Cool working for you, wait till you see how it works WITH it.
Advice for Web Startups Web Startup Kings Do It Thus - To learn more about this author, visit Mark Brimm's Website.
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You've seen the wheeler-dealer big-shots calling the dance from their cell phones, telling underlings what to do, when and how to do it, but when you get to your own desk, you end up thinking "Now I could probably keep more of my own money if I could just figure out how to do this myself..."
Introducing: the Blackberry 8800. No this is not a commercial for RIM, though I might be willing to do one some day, based on my experience thus far. It is, instead, a call to reasonable connectivity. If you could post a project on Elance and find the ultimate freelancer to do what you know you can't, forward a copy of the completed email project negotiations to your virtual secretary and have her oversee the new project, and then order movie tickets in time to follow up the dinner you are about to have with your wife or significant other, wouldn't you live that way all the time?
It's called delegating authority to trusted employees, and it's what makes a startup go corporate in months instead of decades. So why aren't you doing it? The answer may be because you're still focused primarily on trying to save money. Who isn't? Answer: Startup Kings aren’t. "But what about Warren Buffet" you say, and to that I will counter, let me see a Warren Buffet do that today. He'd get eaten alive in the dot com world.
Startup Kings eat what they want, pour that glass of wine and curl up with a good book at night after the misses has turned out the bed light. Well I do. They take trips to foreign countries and do things they've always wanted to. Okay again that's me. They make something big out of whatever they have at hand--because they understood at the outset that to do business well, one must delegate menial tasks and focus on the big picture and keep the focus clear. In short, they manage...they don't micro-manage, and they don't pinch every available penny. Your credit card is your best business partner. It doesn't say no, it just says how much this time?
Why am I going on about management style? Because this is what holds most new startups back. Lack of the ability to delegate and then simply let go. Let's say I had this client. And his name was Don. Don likes the idea of residual income streams, but he is rather tight fisted with his capital. Now, Don has worked for big companies in little rooms. He knows how things work, but in his mind, he's not a big fish just yet, so why should he act like one? He'll just end up spending his lunch money, right?
Every year, more startups go under and die forever, along with any hope of that residual income dream, because of timidity, not spending freely on neccessary expenditures and thus putting the business growth curve on hold. Many of the top billionaires today, like Donald Trump, for instance, made a fortune by being eager to play the game, lost it all just as flamboyantly (some more than once) and made it all back in spades. How were they able to do it? They used what they had a background in ruthlessly, boldly, courageously, and didn't spare the expense to build the business step by step, at accelerated pace. In short, they delegated. Taste or business sense has less to do with it than available capital and courageousness.
With 100 bucks, you can hire a smart little web marketing boutique agency consultant to select and register and host a domain for you and set up some starter content and AdSense ads based on your site's topic. It would help tremendously, of course, if that agency is fully grounded in SEO. For another hundred you can get them to package your brilliant new article into a downloadable PDF and set up PayPal as the ad-hoc merchant. With one more Franklin, you can get an email list compiled from a guy on Enlace and start your own Constant Contact monthly email campaign, to locate buyers for this and future such articles. And for another $150 a month, you can hire that same Elance guy to run it each month and refine and add to the list, as well as writing the email content.
Now your site on auto repair or gourmet baking or whatever it is you know about is developing a real audience and generating a few sales. You've set up your business. The next time you want to do a site, you can go to the same network and ask for repeat performances. The first site cost you just $500 to start. Say that you just invest another $150-200 per month to have your site maintained and expanded and improved each month and the email list expanded and refined.
At a certain point, perhaps 6 months in, you’re making enough income back from the site to devote another $250 monthly just to Search Engine Optimization and $250 for a content writer to write new articles and dream up ways to use the newsletter to monetize them. Say, a free newsletter that sells a goldmine newsletter that costs top dollar, or whatever makes the most business sense for the niche you’re working in. Now you’re spending $700/mo and making $250/mo, $350/mo, and eventually $1000/mo. You’re not doing anything, remember. You set this up a long time ago by now and it’s still chugging along. All you have to do is review the work 1 day a month, bark softly to a few people and the system runs itself.
This is the model that most thriving smaller corporations actually use, and so should you. You’re what they call the CEO. So act like one! Call the shots, make things happen. The consultants you hire along the way will improve based upon your commitment to supporting their businesses. Your business will improve as a result of this also, naturally. And eventually, you’ll expand your team to include all sorts of people who can help you to make WAY more money than you’re actually putting in. At the critical stage, you’re going to take a big leap and invest big, and get the big returns, because you are (most likely) smart enough to know what to do and when by this time.
I myself am such an entrepreneur who started my business by consulting on various/multiple--even ALL--of the above mentioned types of website tasks and marketing duties for other entrepreneurs. I literally get paid to help people to make their businesses grow, and my primary meta-lesson for my startup consulting clients is the number one lesson I myself had to learn: learn to let go and let others be responsible for your business tasks that you are too busy to do yourself. If it's worth doing, you can probably make it happen from a smart phone. Blackberry. It's the business tool of champions.
Outsource all tasks that you can to people within your own country, someone who will be on the same page when it comes to your preferred business protocol (don't be fooled, the myth of offshoring is just that, there are people in your home country or even your home state who will do it cheaply enough and WAY better in terms of appropriate deliverables and clarity of communication). Just delegate it to atomized people with no connection to each other--or to one web marketing (SEO-expert) agency who will stay on budget, but make it someone you can call Monday through Friday. You’ll live longer, go grey much later, and have much more fun spending money and time the way dreamed about when you worked for someone else--with the looming threat of recession and bubbles always overhead. And if you think life is cool and meaningful without Web Startup King Cool working for you, wait till you see how it works WITH it.
Advice for Web Startups Web Startup Kings Do It Thus - To learn more about this author, visit Mark Brimm's Website.
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