Google Analytics - Just the Facts
Google Analytics - Just the Facts
Will widget X be popular on my already successful widget site if I decide to add it? This is a classic example of why Analytics helps clients to discover their bottom line. The more investment is put into Analytics management, the more it should pay off dividends of greater ROI and greater reach.
There is an saying in Japanese Zen: the way to control something is to watch it. That's what web analytics were created for. The numbers arriving on Google's keyword tool essentially allow us to control more thoroughly our own SEO and AdWords campaigns and know more about how does what and why.
My prediction for the next Analytics innovation is a more thorough tracking of keyword-initiated searches along the life of the visit, multi-vendor keyword campaign tracking, and of course, more funnel Goals, which are the only things keeping Google from being a viable all-purpose search marketing metrics tool. Until then, it's a great way for clients and search marketing professionals to meet on common ground and understand each other.
Google Analytics Just the Facts - To learn more about this author, visit Mark Brimm's Website.
Like this article? Share it with your friends
What will the average SEO consultant do with these numbers? What I do with them is to show what people pay good money to get, how competitive the terms are as of the previous month, and the monthly averages for each. What's great about this is that most clients are willing to peek into their Google Analytics accounts or do already. Now they can understand the value of their consultant's choices for keyword phrases.
Will widget X be popular on my already successful widget site if I decide to add it? This is a classic example of why Analytics helps clients to discover their bottom line. The more investment is put into Analytics management, the more it should pay off dividends of greater ROI and greater reach.
There is an saying in Japanese Zen: the way to control something is to watch it. That's what web analytics were created for. The numbers arriving on Google's keyword tool essentially allow us to control more thoroughly our own SEO and AdWords campaigns and know more about how does what and why.
My prediction for the next Analytics innovation is a more thorough tracking of keyword-initiated searches along the life of the visit, multi-vendor keyword campaign tracking, and of course, more funnel Goals, which are the only things keeping Google from being a viable all-purpose search marketing metrics tool. Until then, it's a great way for clients and search marketing professionals to meet on common ground and understand each other.
Google Analytics Just the Facts - To learn more about this author, visit Mark Brimm's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
|
To learn more about the Evan Elite Author Program please contact us. |
 | |
|  |
Subscribe to Mark's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Essence of Leaders Pulse Check Assessment Emotional Intelligence Pump Up Your Calendar Feed your body, gain a life |
|
 | ||
 |
Top 50 Blogs For Startups
Top Blogs To Watch In 2009 | |
 |
Top 50 SEO Posts - 2008
Top SEO Posts of the Year | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||
|
| ||||||||||
|
|
||||||||||