Mark Brimm Articles

5 Rules on Planning Your Startup Website - Click To Read Article
Too many clients rush to buy a domain name, and in a fever, develop it at the lowest bid they can find, only to discover later that 1) their domain name is not branded well for the web, and 2) their site will need massive revision in order to accommodate organic search marketing needs, while 3) the design and usability of the cheapo site itself is showing...big time. Here is advice from a web marketing planner on how to avoid serious pitfalls when planning a new website.

The Negative Hype About Blog Comment Keyword-Rich Links - Click To Read Article
Why some SEOistas Don't Know SEO

Why Isnt SEO Easy? - Click To Read Article
"I want to hire someone to map out our company's SEO program, fire them, repeat this a few times, take all the credit for their innovations and actually become the authority over time in the process. Why isn't it working out like I planned?"

What is Press Release Optimization? - Click To Read Article
SEO is a special kind search engine optimization specially developed for press releases.

SEO Clients: The Good the Bad and the Ugly - Click To Read Article
And then Dorothy recoiled slightly, clutched Toto more closely and asked with a quiver in her voice, "Oh!...Well, are you a good SEO client...or a bad SEO client?"

Google Analytics - Just the Facts - Click To Read Article
It happened one day that I opened up my MC panel on Google Analytics and there they were, on the Keyword Tool, bright and shining....NUMBERS! Real, hard, cold search volume numbers, not just the 1-10 green bar scale of old. And I was a new man unto my Google Analytics clients....yea, verily. a man of...Google numbers.

Google Analytics - Click To Read Article
A growing number of SMBs with a web presence are discovering the simple joys of Google Analytics. It's true that so many software brands exist now that can blow whistles and ring bells that outstrip the Google feeling, but how effective is the bang-for-buck of the high-priced analytics solution for the average startup site?

Google Analytics & Usability: The Myth of "Traffic=Profit" - Click To Read Article
Probably, most of your site's visitors are just browsing your site for the heck of it, or worse yet, are mere spider bots, and you'd be better off with as little of that kind of traffic in your analytics Data as possible. There are ways to clear away the loiterers and invite targeted traffic that will buy.

Advice for Web Startups: Web Startup Kings Do It Thus - Click To Read Article
Why hoarding or micro-managing the business tasks is not a good idea for a solo web entrepreneur.


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