PageRank is the measure of importance Google assigns to a Web page on a scale of 1 to 10.
You can check the PageRank value of every page you visit by downloading the Google Toolbar.
Google’s founders, Sergey Brin and Larry Page, formulated a Search Engine algorithm that shifted the ranking weight to off-page factors. They developed a formula called PageRank, in which the algorithm counts the number of sites that link to a page and then assigns the page an importance score on a scale of 1-10. The higher the number and importance of sites that link to your page, the higher the PageRank of your Web site.
What is Link Popularity?
Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web.
The Search Engines consider your site more important and rank it higher if several other sites link to your site.
Quality links means links from related pages and with high rankings in search engines.
Building Quality and Relevant back links is a dual advantage where you attract vistors from the reciprocal linking site and simultaneously boost your websites Page Rank.
Types of links There are two types of links you can establish on the web:
Reciprocal links Link exchange is an easier way to establish links from other websites to your website.
In link exchange process, you trade links with prospective partner sites by offering a link to their site from your own site.
This method is a fast way to establish several hundred links to your website. However, it may not get you great benefits.
Reciprocal links Both sites link to each other One-way links To establish ‘only-incoming’ links also called ‘one-way links’ or ‘Non-Reciprocal links’.
Only incoming links are the links established on the other websites where you do not need to link back to them.
Inbound links Site A receives a link from Site B There are various compelling reasons and methods to establish such one-way links which include linking back from a different website that you may own, publishing articles on sites, content syndication, listing in trade directories and giving out press releases in news networks.
Outbound links Site A links out to Site B Thanks Neyaz Alam SEO Company India
What is Link Building - To learn more about this author, visit Harish Sharma's Website.
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Harish Sharma
(Visit Harish's Website)
Harish co-founded Varshyl
Tech in 2005. As director of
operations, he oversees the company’s
daily operations and develops the strategy
for product direction and new product
development. Harish has more than five
years of experience delivering
mission-critical enterprise software
solutions for diverse applications such as
supply chain management and corporate
information delivery systems. Prior
tooo-founding Varshyl Tech, he was a
program analyst with Infosys Technologies
Ltd., and also worked as software
developer and testing engineer for
Microsoft Projects. Harish has significant
experience working with Mainframe
technology and holds a Bachelor’s Degree
in Mechanical Engineering from
Visvesvaraya Technological University,
Karnataka, India.
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