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A Blog Blog, Question Mark

Guest post by: Lee Rostad

Article Overview: They may seem trivial next to all the other information available on your business' website, but they're a quick and easy way for you to connect with your site's visitors and readers. Blogging often and well (at least well enough) will keep them coming back.

A Blog Blog, Question Mark

It may seem kind of inconsequential compared to all the other hard work that goes into creating and maintaining a successful website for your business, but you can get a lot of mileage out of something as simple as a once- or twice-weekly blog post. It's been said time and time again, but it's so easy and effective that it bears repeating. Because you can give your site visitors and readers a quick, easy-to-read update on your business' latest and greatest news, upcoming events, relevant topics, or whatever's on your mind (though something somehow related to your business is usually best), it's easy to keep people coming back. With so much of EVERYTHING available today (internet sites, TV channels, etc.), people tend to prefer short, to-the-point content. Update your blog as often as you can, but try to keep it interesting-no one wants to read something boring, even if it only takes them two minutes. The more new, interesting content you post, the more likely people are to keep coming back to read it. This will boost your page views, and will help your site as a whole.

Even if you feel like you're not the creative, writery type who would keep a blog, do it anyway. It's easy, and it doesn't take that long. The more you do it, the easier it will get, and, again, the more content you add to your site, the more people will check in on a regular basis to see what's new. For example:

• Does your company have a new product available (or even one that's just in development or testing stages)? Blog about it!
• Is there a big industry conference your company will be taking part in? Blog about it (before, during and after)!
• Even something as minimal as a relevant photo and a good caption will sometimes suffice.

Heck, sometimes you can even write a blog about writing a blog and it will work out. A blog blog?

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Article Tags: blog, business website



Related Forum Posts
Re: Best Internet Marketing Strategy - Hi David, I agree about the Blogosphere. You have a smaller group that Blog, but do so on the premise that they think they should, but have never really considered the purpose of their Blog. Then I think there are a few SEO or Internet Marketing types that see Blogging as just another link building strategy. But the largest group of Bloggers, tend to be people who enjoy writing and discussing their topics of interest. Blogging is good for link building, but the true Blogger is a breed apart from the rest. They want to dialog, to debate, to have feedback and they are very willing to link to other worthwhile conversations that are relevant to their topic. I agree with you. These group of Bloggers obviously are passionate about their writing and together, they create huge conversation trails interactive and travel from Blog to Blog. But the evidence is clear with this group that loves what they write about. With comments enabled on a Blog and having a Blog tuned to a specific purpose you already have the evidence of original Social Media.
Re: Alexa Ranking Goals - That's great GT! What method did you use to put up the Entrepreneur Blog Network in your Wordpress Blog? We're always looking for the easiest methods to help bloggers who are not techies get involved.
EvanCarmichael.com suggestion - Maybe I missed it but I would like to suggest that a Blog be created to support the Forum. The idea is that in the blog you put in snippets of some of the biggest conversations with a 'read more' link to the forum itself. Setting up the Blog and clipping some conversations onto it wouldn't take very long.
Jen's Blog - Spam protection - Jen, I like the Blog and just posted a comment to one of your articles. From my experience you need to implement some sort of SPAM capture tools. i use them on my Blog and it's been a life saver as I'm getting hit by spam atleast 5 times a day. I use Wordpress and they have plugins like Captcha and SPAM Karma installed.
Blog Marketing Anyone? - Hi Kevin I suppose you could use the same SEO principles on a Blog as you can for a website but the more content you have within your Blog, the better rankings/traffic you would receive. Would you have time to write a full length article with tips in it every day or second day to get the article count rolling over every week? I would also like to know if anyone has had any experiences with marketing blogs and the traffic they received.


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