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6 SEO Factors to Consider in Web Site Planning

Search engine optimization needs to be an ongoing effort that ideally starts before your web site even goes live and doesn't end until you decide to stop doing business that's related to your web site. There are six important factors to include in your web site's planning stage that can best be handled ahead of time. If considered and properly addressed, these six factors will mean your site will spend less time in Google's sandbox, your rankings will get a head start, and your visitors will benefit in the process. If you didn't consider these factors before your web site went live, you can take steps now to correct any deficiencies. However, if you take these factors into account in the very beginning of your web site's planning stages, you'll save time, aggravation and possibly considerable expense.

Intro to Search Engine Optimization

If you're new to search engine optimzation (seo) this article introduces you to the terminology and the techniques used to improve your web site's rankings in the search engine results pages and looks at why search engine optimization is important, but it's only one tool to drive targeted traffic to your site.

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About the Author: Randy Duermyer

RSS for Randy's articles - Visit Randy's website
Randy Duermyer is a copywritier, blogger and online marketing specialist who works with search marketing and other firms to provide professional website and blogging services to businesses of all sizes across a wide variety of industries. Randy holds a B.A. in Business & Economics from Rutgers University and is a Certified Internet Webmaster (CIW). He is also the Guide for Home Business and Working at Home on About.com, a New York Times company and the Digital Marketing Manager for Market It Write, a New York/New Jersey copywriting agency. When he's not online pursuing his passion at work, you might find him crafting a loaf of artisan bread, on the deck grilling to some smooth jazz, or playing cards, enjoying a micro brew and watching football, baseball or golf. You can also follow him on Twitter: @Randy_Duermyer.


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More from Randy Duermyer
6 SEO Factors to Consider in Web Site Planning
Intro to Search Engine Optimization


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