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Guest post by: David Josephson Become an Author

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Take time to see your web pages the way the major search engine spider does if you want to get the most out of search engine optimization efforts. You might be actually surprised by what a search engine spider is capable of seeing and what the search engine spider (web crawler) cannot detect. If a spider cannot detect something, it is useless to you as far as SEO is concerned. Think of it as staring at a blank wall, there is nothing there, and certainly seeing nothing on your website will not help your SEO efforts, nor propel your website to #1 on Google! Some of the elements that the search engine spiders are mostly blind too or cannot interpret include things like JavaScript, images, graphics, illustrations, and flash applications. Older Macromedia applications are also unreadable to search engine spiders; these are important facts to bear in mind when building your web pages. (When it comes to Flash, Google and Adobe (with CS5) have made some inroads and are currently working on this issue and we expect advances in the coming year).

There are online spider simulators that can help you access your WebPages the way a spider would. This will help to give you clear picture of what information can be read and what the search engine spiders can not read or have issues with. There is some partial work a round that can "help" the Web Crawlers and Search Spiders. If you find material that cannot be read, a few SEO methods exist to help you optimize them for search engines. Try creating captions, make use of image alt tags, and creating alternatives (pages, links etc.) for viewing the unreadable material. Additionally, always remember that If links are broken, the spider cannot follow them to the location and such pages will never see the light of day on a major search engine; any broken links on your website will require immediate repair.

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