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••••••> Online Marketing and SEO Campaigns, Crucial to success, while Social Media makes a strong upcoming Central Play!

Guest post by: David Josephson

Article Overview: Until recently, following Google's path would derive the best methods and strategies used by SEO companies. Successful SEO campaigns meant adjusting optimization tactics and techniques based on what could be culled or deconstructed from the Google Algorithm along with other tried and true SEO techniques.

••••••> Online Marketing and SEO Campaigns, Crucial to success, while Social Media makes a strong upcoming Central Play!

Until recently, following Google's path would derive the best methods and strategies used by SEO companies. Successful SEO campaigns meant adjusting optimization tactics and techniques based on what could be culled or deconstructed from the Google Algorithm along with other tried and true SEO techniques. Website SEO campaigns have traditionally been comprised of two separate but equally important components, on-site optimization, followed by the ongoing routine of off-site optimization.

On-site optimization frequently consisted of the use of, new and pertinent optimized website content, assuring proper density and usage of the most important keywords, linking to other important pages within the site and linking out to trusted authoritative and highly ranked external sites. External or off-site SEO may have consisted of establishing links back (back-links) to the originating website from other authoritative high Google Page Rank websites, Blogging, press releases and more.

Though the importance of these standardized 2 SEO campaign components cannot be diminished, but the importance of inclusion of the third (new) component of Online Exposure and SEO, Social Media and Social Networking can no longer be overlooked. To validate the significance of the inclusion of Social Media Impetus, one need only look toward mainstream media such as TV, Magazines etc. Television commercials continuously make pointed references to Facebook, Twitter while magazine ads tout "Follow us on Twitter" or "Visit our Facebook page", clearly the level of importance given to the third component of online exposure has not only become mainstream, but quickly becoming significant marketing vehicle.

It seems apparent that the roll and importance that Social Media and Social Networking sites are taking has mandated the 3-component approach to SEO. What is not apparent is the extent of participation and level of involvement as well as how to properly utilize and capitalize on Social Media and Social Networking.

Today, Social Media remains a mystery to most companies and organizations, the ideal strategy and level of involvement are generally beyond the prevue and knowledge and even sometimes the comprehension of even some even C level management. When organizations are left scratching their collective heads, retaining an experienced well-staffed Social Media Optimization and SEO Company can tender an important advantage that is needed to triumph over their respective competition. In the 80's and 90's it was understood that many companies would need to higher a PR firm. Today, a new media SEO or Online Marketing Company quickly becomes the De facto standard to reach out to the masses, quickly paying for it by producing a positive return on investment (ROI).Return to this age for future installments follow-ups to our series of articles highlighting the importance of SMO/SEO and Social Networking. Topics of future articles include:

1. How to leverage Social Media.
   
   
2. What should be budgeted toward SMO/SEO in both time and money?
   
   
3. How to retain the best SMO/SEO Company for your money.
   
   
4. What types of content and subject matter should you be posting?
   
   
5. Methodology on how to post. Suit the needs of your vertical and business to get the nest out of Social Media and Social Networking.
   
   

The following sources provide comprehensive lists of today's social media and social networking websites.

• Wikipedia. This is a list of major active social networking websites and excludes dating websites.
  
  
• SocialMediaWebsites. A comprehensive list of Social media and Social Networking Websites.
  
  
• Traffikd. Updated often and breaks down Social Media website by type i.e. Food, consumers, fashion etc.
  
  
• InsideCRM. 50 Social Sites That Every Business Needs a Presence on.
  
  

Related Articles
  Developing A New PR Approach
  Social Media Marketing And Social Network Sites
  The Multidimensional PR Approach
  Legal Marketing: Using direct marketing strategies in social media campaigns
  IS SOCIAL MEDIA RIGHT FOR YOU ?
  Social media : why should my business use this resource?
  Be Visible Online with Search Engine Optimization
  How Social Proof Can Make or Break Your Business
  Social Media Marketing for Accelerating Your Business
  Viral Marketing vs PR
  Using Social Media to Help Business – Enhanced Online Marketing
  Social Marketing Online
  Four Common Errors on Social Media Strategy and How To Prevent Them
  12 Tips for the Social Media Newbie
  Social Media Gains Momentum for B2B Marketers
  Apply Social Media Marketing To Your Advertising Campaign
  Using Social Media to Enhance Email Marketing Campaigns
  Online Marketing: How to Use Social Media to Bring Qualified Prospects toYour Website
  Using Social Networking Sites to Build Your List of Followers in Three Simple Steps
  Twitter goes business

Article Tags: NYC SEO, Search Engine optimazation



Related Forum Posts
Kevin's Case Study #11 - A New Forum Category? - Hi Everyone, 2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category. I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above? Thanks
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Re: Should Evan add a "Social Media Marketing" category to the f - Just as an update, Evan has extended the poll's expiration date and says he'd like to see at least 25 "yes" votes before implementing the new category. Moreover, it would probably be called "Online Marketing" instead of Social Media Marketing".
Re: Should Evan add a "Social Media Marketing" category to the f - [quote="BuzzAroundBooks":p78047w2]Just as an update, Evan has extended the poll's expiration date and says he'd like to see at least 25 "yes" votes before implementing the new category. Moreover, it would probably be called "Online Marketing" instead of Social Media Marketing".[/quote:p78047w2] Okay - I have a request -- can the title be changed to "Online Marketing"? The reason I'm asking is because people may not know what social media marketing is , while that would make me vote for it to learn more, but not every thinks like that. Also, online marketing could capture more attention when people spot in on the list. Shri
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff


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