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••••••>Take Advantage of Twitter and other Social Media Options for SEO

Written by: David Josephson

Article Overview: As Free SEO Tips go, one of the best tips you can get surrounds the idea of using social media opportunities to improve your search engine rankings.

••••••>Take Advantage of Twitter and other Social Media Options for SEO

As Free SEO Tips go, one of the best tips you can get surrounds the idea of using social media opportunities to improve your search engine rankings. While it may seem strange that you should used social media sources outside your website to improve the rankings of your existing website, the fact remains that white hat SEO involves making social media connections and managing social media efforts carefully.

Here are a few white hat SEO tips that you can use when using social media options to get your existing website search engine optimized. When you decide to begin a campaign for social media you can meet likeminded webmasters or website owners that have content similar to yours; this gives you a chance to get in on some great reciprocal linking opportunities and to work toward ranking # 1 in Google. As you get links to point to your web site and you return the favor, your search engine rankings increase, helping you to get to #1 on Google. You can also use your social media pages such as FaceBook Fan Pages, Twitter and Linked in to link to your pages too, again creating links that point back to your website.

As an SEO technique, establishing good social media marketing with relevant content on the web will also allow you to build up your credentials as an expert in your industry or field; when this happens, more people will be driven to your website and to read what you have to say based upon your perceived credibility. Social media opportunities like Twitter will also give you a great method for reaching a target audience, and you can use the pages to create targeted articles and content that will appeal to a broader audience; this content can, again, be used to drive traffic to the website you have established. That being the case, you will need to make sure that you are constantly adding fresh and intriguing content to your social media pages, and you will also want to be sure to have in place a mechanism(contact form) to keep in touch with all of the contacts that you make.

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Article Tags: search engine optimization, SEO



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: The State of Marketing - 2011. An infographic. - I will use Social Media much more - especially Twitter and Facebook - to promote my business.
Social Media Marketing Ignorance - I was recently consulting with the head of marketing for a firm in the medical engineering field (actually a great field to be in at any time) when I couldn't believe something that the client blurted out. "I am not interested in that Social Media stuff - its for kids, teenagers!" I sat back - little did he know that 95% of what I was about to tell him had to do with his so-called "Social Media crap." I took a deep breath, and proceeded on. This company was dying. They were stuck in old Advertising methodologies that were dying as well. I almost couldn't believe it when he admitted to me that they hadn't done very much online at all over the years (in terms of marketing). Roughly 45 mins later, not only had I persuaded this individual (an incredibly smart man I might add) into laying out an online marketing plan, but I had explained to him how social media marketing is very likely 'here' to stay. So it just makes me wonder - what do people really think about Social Media Marketing? Personally, we utilize tools like Twitter and Facebook everyday to make new business relationships and strengthen existing accounts. Print ads? We own a number of businesses and haven't taken one out in years. And if you follow the "teenager" comment - I have tracked numerous studies and articles that show "teenagers" actually aren't using Twitter that much - its a 'simpler' tool of sorts, for an older or 'more seasoned' crowd we might think (haha). Just some thoughts, we personally pick up a newspaper maybe once or twice a week still, but how many times just in the last hour have we sat down to the computer or used the cell phone (as a text tool)?
Re: The Boom In Social Media - Social Media is the future of online marketing, Have seen any business website lately? On their home pages you will see follow us on Twitter and connect with us on Facebook
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?


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