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Google’s Parameter Handling Tool: Great tool to reduce duplicate content issue

Guest post by: Aftab Siddiqui

Article Overview: Dynamic web sites have many advantages as far as user and site owners point of views are concerned but when it come to SEO, these site may create some problems for SEO and they fine it difficult to have a dynamic web site indexed properly by Google. Google’s Parameter Handling Tool is the solution.

Google’s Parameter Handling Tool: Great tool to reduce duplicate content issue

Dynamic web sites have many advantages. Dynamic web sites can send and receive and store data between the web page and the database. This data can be useful information about your products, members or your contents. Beside many advantages, dynamic web sites have some issues and dynamically generated pages' URLs is one of the major issues which Search Engine Optimizers face while optimizing a dynamic web site. The disadvantage of these URLs containing many parameters, is that they confuse search engine bots and effect site indexing. Many dynamic web sites now use URL rewriting to hide ugly looking long URLs to rewrite them to short search engine friendly URLs. But there are thousands of web sites still running without URL rewriting. In some cases the parameters used in URLs cause problems for search engine bots. Session IDs, other sorting parameters and dynamically generated calendar with no data and time restrictions may generate huge amount of duplicate pages. SE bots encounter an extremely high number of URLs from the web sites which causes search engine bots to crawl a large number of different URLs pointing to same page. This not only effects the proper indexing of web site by major search engines but the excessive consumption of bandwidth by search engine bots.

This problem can be handled in different ways and one of the available solutions is the URL rewriting but fortunately Google has also offered a solution to this important problem. You may handle this dynamic URL issue by using Parameter Handling Tool. It is very easy to use tool available under Google Web Master Tools.

In order to use Google's Parameter Handling Tool, you will have to login to your Google Web Master Tools account. From your GWT dashboard, click the site you want and under Site Configuration click setting. Now click Parameter Handling Tab from top menu. For each parameter there are three options available:

1. Ignore
2. Don't Ignore
3. Let Google decide

You should select "Ignore" for all your problematic parameters. If a parameter is not listed on this page, it means that Google has not detected it during crawling of your web site. There is an option available here to add any parameter which you want Google to ignore. Remember this tool handles parameter for Googlebot only, for other search engines you need to adopt other techniques.

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Article Tags: Parameter Handing, SEO, SEO Tools



Related Forum Posts
Re: Does Your Website Make these 7 Mistakes? - Nice tips ,i would like to say that content is very important these days so one must avoid duplicate content on their websites.
Re: Search Engine Optimization Guide for All - Great post WebIdeas.com Hey I was wondering if the duplicate content rule applies to articles as well or article marketing? I'm getting the impression that it does based on what I've seen but wasn't too clear based on your article. I know that you said that it applies to IBL's from sites but what about articles? Thanks in advance.
Re: New Keyword Research Tool - [quote="thpalex":1g9u68nb]Thanks for the new info on keyword tools..... as I keep looking for suggestion and tips on keyword tools so these were very helpful to me. ....... however, Adwords keyword tool was not giving me exact search ideas.... so I was looking for other way.[/quote:1g9u68nb] Yeah, Google Adwords Keyword Tool is a bit limited and doesn't always show exact results. Overall, It's a very nice tool considering it's free. Use it in conjunction with something like WordStream or other keyword tool, and you can't go wrong.
Re: Bad SEO techniques? - Many sites due to site structure might offer duplicate content, and is not in and of itself bad or wrong to do.
duplicate posting - Craigslist - Would opening a new account get around the duplicate posting problem? I believe you would also have to change the ad's content a bit as well.


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