How to Tag your Online Marketing Campaigns in Google Analytics
|
| Tweet |
|
Free PDF Download How to Tag your Online Marketing Campaigns in Google Analytics - By Aftab Siddiqui |
Online Business owners and marketers know the importance of performance measurement of all online marketing campaigns specially Paid Campaigns. If you are not aware of your online campaigns performance, you can not take decision on whether to continue a particular campaign or increase/ decrease budget of a campaign.
In order to measure the performance of a Campaign, you need to know the volume of online traffic this campaign is generating and the conversion rate. For example a paid campaign on Google can easily be analyzed using Google Analytics and by linking Google Analytics and Google AdWords accounts. Your GA account accurately shows the amount of traffic, no. of inquires, online orders your AdWords campaigns are generating. You can easily analyze the performance of each keyword you are using in your Adwords Campaign. You can easily make adjustment in daily budget and keywords and fine tune your campaign.
On demand of one of my clients, I created Paid Campaigns on Yahoo (Yahoo Marketing) and Bing (Microsoft AdCenter) but when I checked the Google Analytics I did not find these campaigns on my panel. I did not find any traffic coming from Yahoo PPC and Bing PPC although both Yahoo Marketing and AdCenter Admin Panels showing the no. of clicks (You can embed conversion code of AdCenter to view conversion rate in your AdCenter Panel). Actually GA showing traffic sent by Paid Campaigns under Organic traffic; Yahoo Organic and Bing Organic. Not differentiating between paid and organic traffic.
I had to research on how to tag these campaigns on GA. It is very simple to tag your all online marketing campaigns using Google’s URL Builder Tool. Search “URL Builder” in Google and go to URL Builder Page. Enter the URL of landing page of the campaign you need to tag. . If you want to tag different ads. under one campaign you may do so. You may enter same URL for different Ads. to generate different landing page urls for different ads. If it is home page of your web site, enter it here. Now enter “Campaign Source” (referrer: google, citysearch, newsletter4), enter “Campaign Medium” (marketing medium: cpc, banner, email) and “Campaign Name”. You may optionally enter “Campaign Term” (identify the paid keywords) and “Campaign Content” (use to differentiate ads). Now click “Generate URL” button. Use this generated URL as your Campaign or ad. landing page.
Using this URL Builder, you may tag all your online marketing campaigns, including PPC Campaigns on Yahoo, Bing, LinkedIn, Facebook, eMail Marketing Campaigns, banner ads. Campaigns etc. Now you can view Bing PPC and Yahoo PPC under your GA account, if you have assigned “Bing PPC” and “Yahoo PPC” as “Campaign Source”. You may differentiate your different campaigns with these parameters.
Related Articles
Home
> SEO
> Aftab Siddiqui
> How to Tag your Online Marketing Campaigns in Google Analytics
> Google +
|
Free PDF Download How to Tag your Online Marketing Campaigns in Google Analytics - By Aftab Siddiqui |
|
About the Author: Aftab Siddiqui RSS for Aftab's articles - Visit Aftab's website Aftab Ahmed Siddiqui, CEO of “The eMarketing Consultants”, is one of the leading eMarketing and SEO consultants in Pakistan. He is Author of many SEO and eMarketing articles. He is a Professional Member of eMarketing Association. He is Online Marketing and SEO consultant of many Pakistani, Japan, US and UK based IT and other companies including Car Junction Ltd., a leading automotive company based in Japan, Prime Chemicals Corporation (Pvt.) Ltd., Immersive Media Ltd. UK, GoLive Consulting Ltd. UK, Fast Cables Ltd. and many more. Being in this business for last 10 yeas, he has worked on so many SEO projects and has done successful SEO on many web sites. To see all his articles, please visit: SEO Articles Click here to visit Aftab's website. How to Tag your Online Marketing Campaigns in Google Analytics How to Select a SEO Company Why SEO is important for your online success How to get your web site indexed by Major Search Engines GeoTargeting with SEO |
Related Forum Posts
Share this article. Fund someone's dream.
Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva.
Over $50,000 raised and counting - Please keep sharing! Learn more.
Featured
Expert
ExpertTrending Articles
|
|
Like this page? PLEASE +1 it! |
Newsletter
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Popular Articles
Help, My House is On Fire!
Making the Most of Your Trade Show Experience
Avoid These Employment Background Check Mistakes
Help, My House is On Fire!
Making the Most of Your Trade Show Experience
Avoid These Employment Background Check Mistakes
Suggestions
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.







