---

Guest post by: Aftab Siddiqui Become an Author

Tweet

---

---

Online Business owners and marketers know the importance of performance measurement of all online marketing campaigns specially Paid Campaigns. If you are not aware of your online campaigns performance, you can not take decision on whether to continue a particular campaign or increase/ decrease budget of a campaign.

In order to measure the performance of a Campaign, you need to know the volume of online traffic this campaign is generating and the conversion rate. For example a paid campaign on Google can easily be analyzed using Google Analytics and by linking Google Analytics and Google AdWords accounts. Your GA account accurately shows the amount of traffic, no. of inquires, online orders your AdWords campaigns are generating. You can easily analyze the performance of each keyword you are using in your Adwords Campaign. You can easily make adjustment in daily budget and keywords and fine tune your campaign.

On demand of one of my clients, I created Paid Campaigns on Yahoo (Yahoo Marketing) and Bing (Microsoft AdCenter) but when I checked the Google Analytics I did not find these campaigns on my panel. I did not find any traffic coming from Yahoo PPC and Bing PPC although both Yahoo Marketing and AdCenter Admin Panels showing the no. of clicks (You can embed conversion code of AdCenter to view conversion rate in your AdCenter Panel). Actually GA showing traffic sent by Paid Campaigns under Organic traffic; Yahoo Organic and Bing Organic. Not differentiating between paid and organic traffic.

I had to research on how to tag these campaigns on GA. It is very simple to tag your all online marketing campaigns using Google’s URL Builder Tool. Search “URL Builder” in Google and go to URL Builder Page. Enter the URL of landing page of the campaign you need to tag. . If you want to tag different ads. under one campaign you may do so. You may enter same URL for different Ads. to generate different landing page urls for different ads. If it is home page of your web site, enter it here. Now enter “Campaign Source” (referrer: google, citysearch, newsletter4), enter “Campaign Medium” (marketing medium: cpc, banner, email) and “Campaign Name”. You may optionally enter “Campaign Term” (identify the paid keywords) and “Campaign Content” (use to differentiate ads). Now click “Generate URL” button. Use this generated URL as your Campaign or ad. landing page.

Using this URL Builder, you may tag all your online marketing campaigns, including PPC Campaigns on Yahoo, Bing, LinkedIn, Facebook, eMail Marketing Campaigns, banner ads. Campaigns etc. Now you can view Bing PPC and Yahoo PPC under your GA account, if you have assigned “Bing PPC” and “Yahoo PPC” as “Campaign Source”. You may differentiate your different campaigns with these parameters.

Related Articles

  Article #38 Simple How To Web Analytics
  Google Analytics A Free Online Business Tool
  Free Web Analytics from Google
  Google Analytics - Just the Facts
  Google Analytics – What is it?
  Google Analytics Overview: A Must Tool for Webmasters To Discover The Insights Of Their Website
  Google TV Campaign Optimization - Tips on How to Maxamize ROI in Your Google TV Campaign
  How to Use Google Analytics to Gain That Needed Edge Over Your Competition
  Google Analytics - How Accurate is it?
  Hitslink vs. Google Analytics
  Using Web Analytics for Marketing
  What is Google Analytics?
  Follow just few steps and add google analytics tracking code to Joomla
  The Importance Of Using Web Analytics
  Money Marketing Software: Tools for Affiliate Marketers
  When Your Web Visitors Call: Using Dynamic Telephone Number Insertion to Bridge the Website Analytics Gap
  Google Wonder Wheel - A Powerful Keyword Discovery Tool That Assists Marketers
  Legal Marketing: 5 tools to increase your web presence
  What is Marketing Analytics?
  Lead Generation with Social Media Marketing – How to Measure the Results

Related Forum Posts

Re: What I Enjoyed Reading This Week - June 11
Re: What is your Business?
Kevin's Case Study #11 - A New Forum Category?
Re: Let’s talk about the ways of marketing your products, servic
Re: Should Evan add a "Social Media Marketing" category to the f

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Help, My House is On Fire!

Making the Most of Your Trade Show Experience

Avoid These Employment Background Check Mistakes

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.