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SEO - Outsource or Do-it-your-self?

Written by: Vellyslav Petrov

Article Overview: It is widely recognized that SEO can have an enormous impact on any web-based business - no other internet marketing process has the potential of yielding such huge results for such minimal investment. The right keyword clusters can drive millions visitors per month to your web site. If brand management is important for your success, a strong SEO program should be your very first priority. If your website can fly, so will do your business.

SEO - Outsource or Do-it-your-self?

Disappointed?
You’ve already invested a lot of resources in writing the content and designing your website, but you don’t see it in the search engines, while your competition is on top? You’re sure about your biz niche, but you haven’t covered the web market niche? You need Content, Traffic, Sales and Loyalty? Yes, without them – your business is in distress. You have to clear your what-who-where-why goals before you start the process.

It’s important to do serious keyword research before building any content or optimization. Don’t choose one-word phrase. Go to 3-5 long tail phrases to bring targeted traffic to your site, with people looking specifically for to buy your product or service. You can use lot of tools as Keyword Discovery, Wordtracker or Google keyword suggestion tool to find the best one and the competition involved with them. Only then you will imagine how much work is involved to out rank the top website for this keyword.

After you have selected 1 to 3 keywords for your webpage content you apply them throughout the page in your Domain/Filename, Title, Description, Headers, Body, Navigation, Img Alt tags, Anchor tags, Sitemap, Comments, etc. There are more than 140 on-page factors, which should make you stand out from the crowd of millions of related websites. Next, you need to get as many quality links as you can, pointing to your site with your popular keyword phrase as an anchor. More fresh, relevant, meaningful content will please both search engines and site visitors.

Got results?
You should see results in 4 to 200 days - all of this is determined by where your links are coming from, and the popularity of the site from which the link came. SEO can become very tricky, especially if you do not have the necessary knowledge, understanding and skill needed in order to be able to make full use of it in order to make your online venture a successful one. A small business web site can rank well without hiring a SEO consultant, but to produce the desired results you definitely need a Pro. A good search engine optimization specialist is the one who has a detailed knowledge on what methods need to be implemented and at what time.

As a small business owner, you probably wear too many hats already to have time to learn the art and science of SEO. It's just worth it to pay a consultant for a site SEO audit and positioning. Nowadays SEO is growing and transforming with a tremendous speed. What works today may not work in one month. Search engines are changing their algorithms so often that getting top rankings has become a cruel competition, it implies professional hard work, dedication and a budget. Make sure you choose a reliable web company, one that will not throw your site into the black SEO trap, one that really can position your website (as dozens of others and their own) in Google top10.

Permanent monitoring and modification of the website are an essential part of SEO, which is cost effective and noticeable in the long run. You spend a lot of time and effort in establishing your online presence but if the effort is not able to reach out to sales it can never give the desired results. Having top search engine listings is important for any company. Everyone wants to get those good listings. Results (sales) are all that matters.

Overwhelmed?
After 6 months of fierce SEO, sales had only increased 8%? You are not alone. If you upgrade to an entire keyword market segment and redesign your website with the help of a SEO Pro, sales can be increased from 30% to more than 240%! Unfortunately many companies lack the knowledge about SEO and assume it will be cheaper for them to hire someone in-house. An SEO firm has a staff of highly trained professionals in the area of link building, writing, optimizing, web development and they are more likely to be aware of changes to search engine optimization protocols than an in-house individual. It is a part of their day to day business and necessary if they intend to compete in the marketplace and wish to survive. One individual can’t do the job of five pros. Test the company on a small project and see if they bear the desired results. SEO is a serious, time intensive and ongoing process. It cost twice as much when you do it wrong.

SEO is Real-time web success.
If brand management is important for your success, a strong SEO program should be your very first priority. If your website can fly, so will do your business.

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Article Tags: Google, Google, Keyword Discovery Wordtracker, keyword research, search engine, search engine optimization, search engines, SEO, small business web



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Re: Ways to Boost Productivity - 1. Give Employees More Than a Paycheck 2. Provide Better eSupport Channels to Promote Self-Service 3. Complete your most dreaded tasks first thing in the morning. 4. Outsource as much as possible 5. . Turn off the TV.
Re: Content Development Vs. Advertising - [quote:16o36mhk]1. What do you consider content?[/quote:16o36mhk] Articles, posts, pages, videos... any information that adds value to the website. [quote:16o36mhk]2. If you had $10,000 to invest in marketing/promoting/advertising your company what would you do with it?[/quote:16o36mhk] Outsource a LOT of link building and article writing. [quote:16o36mhk]3. What companies do you buy from because they have excellent content?[/quote:16o36mhk] Can't really think of anything off the top of my head right now so I will just go with Amazon as Terri did above. [quote:16o36mhk]4. How long would it take you to write 2 great articles a month?[/quote:16o36mhk] I think a "great" article takes at least an hour to write even for a really good writer, but could take a lot longer. So I would say no less than 2 hours up to maybe 6 hours. [quote:16o36mhk]5. Do you think you could produce a semi-professional video?[/quote:16o36mhk] Yes
Outsourcing Increased My Productivitiy By 200% - Recently I’ve been testing some new ideas with “outsourcing” for Internet Business Path and from what I can gather, it’s been able to increase my productivity by at least 200%. What I did before outsourcing work to people was to create a mindmap of what the business needed in order to grow and continue to run without my input. Below is the mindmap of my businesses in it’s simplest form: IBP Mindmap If want to create one, a really good software to use is FreeMind. It’s very easy to learn and very powerful for any business because it allows a business owner to laid down their ideas in a logical path. Since applying a mindmap to my business I’ve been able to design the system to increase my productivity by 200%. How Do I Outsource If I Don’t Have The Money? Firstly let me say, if you don’t have the money to afford $3 - $5US an hour to pay someone to handle your tasks that needs to be done repetitively, then you shouldn’t be in business. Okay, I’ll be fair and tell you this: I had the mindset previously to do everything myself because it was always about not having enough money. I know how you feel when you first start running an Internet business or is still a one man show, but it’s having the courage to step out of your comfort zone and learn to delegate tasks to other people to do. It’s not going to be perfect at the beginning, but with a little training, some trial and error and time you will be able to leverage your time and increase your productivity. Outsourcing Administrative Tasks An example that I’ve been able to outsource for $3 US an hour is the ability to get my virtual assistant to check and reply to customer service emails every second working day. Provided that I have given the guidelines and information for how to respond, I have eliminated at least 10 hours a week of my time that I used to spend replying and following up emails. When you think about it, it only costs me around $30 US for a virtual assistant to free up 10 hours of my week. Isn’t that worth the trade off when my time is worth $500 per hour? There are many other examples I could give you on how to outsource your work, you can read more of it in my Internet Business Blueprint report. A Web Developer Will Solve All Your Website Issues If you’ve read my business timeline, you would know that I graduated with a Computer Science degree from UNSW. Even with a degree in Computing Science I’m still not a good programmer and I choose not to be. I would rather leave the technical issues for a web developer that I can hire on an ongoing basis and pay them to work on my projects. It would take them a couple of hours to do something that would take me all week. Hence the websites I design and this blog you are reading has been designed by a web developer I hire and I simply project manage the process to achieve a great result for my clients. A Bookkeeper Will Keep The Tax Office Happy If you’re like me and hate seeing piles of invoices and accounts unreconciled, then I know you would hate book keeping. It’s a crucial part of your Internet business and without it there’s no way to measure how well your business finances are doing. There are systems that allow you to keep track of your business online, but not all of them are compatible with the tax laws within your country. Therefore I still purchase accounting software that is meeting Australian standards, such as MYOB Accounting. I hire a book keeper to help make sure my accounts are up to date and to generate reports to show me the financial health of the business. I hire a book keeper on a monthly basis where I can have all my paper work batched and she will enter the information at one time. She makes sure that my books are up to date and tax is paid on time and I don’t get calls from the tax office. She would save at least 20 hours + a month of book keeping that I would have had to do myself, all for the cost of a dinner with my partner. I’m Still The Writer And Internet Marketer I love writing and expressing my ideas on Internet Business Path and will continue to do so for a very long time. I found that it’s a great way to communicate with people from all over the world and I love receiving feedback and comments. I do this because I’m passionate about Internet business and if you know me I usually share my ideas with my friends and family most of the time. I could outsource the writing to a ghostwriter quite easily and let someone else do the marketing, though I have learnt that these are my strengths and communicating and promoting my business is my passion. Tyrone Shum Outsourcer


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