SEO Success - Embedding Keywords
SEO Success - Embedding Keywords
When you place an image in your HTML code, one of the parameters that can be added is called the ALT tag. This tag is simply a place in the image tag to put a description, name or title related to the image. It does not show unless you have a browser that show ALT tags when you hover over the image with the mouse. Another time you may see this text is when the image is loading. But the search engines do see this text description and will index it to help you gain keyword recognition for the website. This technique is more effective if you vary the ALT tag content so it is not just a repetition of the same keyword or keyword phrase over and over.
Another image technique that is very effective is to use keywords in naming some of your image files. For instance, it is common to see a company's logo named logo.gif or logo.jpg. This serves no additional benefit to the keyword density of your website. However, if you were to name your logo SEO-Expert.jpg, this name would become part of the search engines indexing when it sees your page.
Rather than thinking of keyword density in terms of numbers, think of keywords in terms of where can I naturally embed the keywords as my viewer reads the content and where can I embed keywords that do not affect the website adversely where it might be considered spamming.
In addition to naming image files using your keywords, think of naming your subdirectories and web page file names using keywords. One client of mine in a very competitive real estate market where most standard real estate keywords are saturated on the Internet finds excellent positioning for their real estate keywords related to their business location at Lake Tahoe. This is primarily due to one of their subdirectories being named incline-village-real-estate. Another example is a drywall client whose pages are indexed successfully because their products page is called taping-tools.com.
Whatever you can do to create keyword placement should be considered without intending to spam your web pages. Too high keyword density will result in being punished by the search engines. So when you can distribute your keywords over several locations in your website, you are playing it safe -- and smart.
Copyright (c)2007 TAO Consultants, Inc. All rights reserved.
_____________________________
Chesa Keane has been designing and developing web sites with an eye toward search engine optimization and traffic generation since 1995. TAO Consultants offers online web and SEO courses to help you make the most of your web business and investment at the www.computergoddess.com website.
SEO Success Embedding Keywords - To learn more about this author, visit Chesa Keane's Website.
Like this article? Share it with your friends
Sometimes it is difficult to find ways to add keywords to your content without the copy sounding completely stilted. The goal is from 2% to 7% keyword density and while it is not always easy to find ways of using those keywords, there is a technique you may not be aware of using the keyword ALT tag.
When you place an image in your HTML code, one of the parameters that can be added is called the ALT tag. This tag is simply a place in the image tag to put a description, name or title related to the image. It does not show unless you have a browser that show ALT tags when you hover over the image with the mouse. Another time you may see this text is when the image is loading. But the search engines do see this text description and will index it to help you gain keyword recognition for the website. This technique is more effective if you vary the ALT tag content so it is not just a repetition of the same keyword or keyword phrase over and over.
Another image technique that is very effective is to use keywords in naming some of your image files. For instance, it is common to see a company's logo named logo.gif or logo.jpg. This serves no additional benefit to the keyword density of your website. However, if you were to name your logo SEO-Expert.jpg, this name would become part of the search engines indexing when it sees your page.
Rather than thinking of keyword density in terms of numbers, think of keywords in terms of where can I naturally embed the keywords as my viewer reads the content and where can I embed keywords that do not affect the website adversely where it might be considered spamming.
In addition to naming image files using your keywords, think of naming your subdirectories and web page file names using keywords. One client of mine in a very competitive real estate market where most standard real estate keywords are saturated on the Internet finds excellent positioning for their real estate keywords related to their business location at Lake Tahoe. This is primarily due to one of their subdirectories being named incline-village-real-estate. Another example is a drywall client whose pages are indexed successfully because their products page is called taping-tools.com.
Whatever you can do to create keyword placement should be considered without intending to spam your web pages. Too high keyword density will result in being punished by the search engines. So when you can distribute your keywords over several locations in your website, you are playing it safe -- and smart.
Copyright (c)2007 TAO Consultants, Inc. All rights reserved.
_____________________________
Chesa Keane has been designing and developing web sites with an eye toward search engine optimization and traffic generation since 1995. TAO Consultants offers online web and SEO courses to help you make the most of your web business and investment at the www.computergoddess.com website.
SEO Success Embedding Keywords - To learn more about this author, visit Chesa Keane's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
|||
Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|||
Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Chesa's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
|
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Exit Interview Document Referral Networking Solution Managing Growth Pulse Check Assessment Take the Lead |
|
 | ||
 |
Top 50 Blogs For Startups
Top Blogs To Watch In 2009 | |
 |
Top 50 Marketing Blogs
Top Marketing Blogs of 2010 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
