SEO Success - It's All About Keywords
SEO Success - It's All About Keywords
When you are looking for information on the internet, you use keywords to find that information. For example, if you are looking for the words to a song, you would use a search engine to find the words by entering the title of the song plus the word, lyrics. Let's say you are interested in the words to the song Lay Lady Lay. You can easily find those lyrics by entering in the search box: song lay lady lay lyrics. The results are about 1,760,000 hits for that search phrase. And, the first link, as well as most of the following links, all give you the lyrics to Lay Lady Lay.
It is easy to comprehend how to find information. But too often I see businesses who are providing content for the web page I am designing forgetting this simple rule. That is, they begin to view their website from an English 101 perspective instead of Internet Marketing 101. How you state your business offerings will affect whether you are found by someone looking for your products and services. If you think that it is important to clearly describe how you got into this business, your deepest held convictions about this business, and what you are trying to accomplish in this business on your home page before you use the keywords that are your business, you will fall further and further down the list of pages that result from a search for your keywords.
Before you begin preparing content for your website, think of how you would find you on the internet. That is, how do people find your competitors? You want to run in that crowd, don't you? Well, you want to run ahead of that crowd to be exact.
To determine which keywords will be most useful and profitable to you, first exclude the saturated words. As an example, as a web designer, it does not make sense to compete for the keyword web design. The results from that broad, saturated keyword phrase is 2,340,000,000 (that's billion) results. Now, don't get me wrong, I would love to be on the first three pages for web design, but that's unrealistic. However, if I narrow my keyword search to web design reno, the search results are 9,280,000 (because I didn't use quotes to narrow the search even further), and I am on the first page. I'm a happy camper.
So you say that you will do web design anywhere in the world? Fine, but to compete against everyone in the world is an unrealistic and expensive goal. Your chance for landing on the first three pages of a Google search using a saturated keyword is highly unlikely. Narrow your search by thinking locally or regionally perhaps. Or think of a more descriptive keyword that you know will be in your page content.
This is your first assignment (should you choose to accept): make a list of keywords that you think of when you think of your business, your services and your products. Then expand that list using one of these websites that will offer additional, expanded keyword ideas:
* Overture Keyword Selector Tool [http://inventory.overture.com/d/searchinventory/suggestion/ ]
* Google's Keyword Tool [https://adwords.google.com/select/KeywordToolExternal ]
Start here. It's a beginning. But know that this is the most important beginning because it sets the standard for whether or not you will be found on the internet.
Copyright (c)2007 TAO Consultants, Inc. All rights reserved.
SEO Success Its All About Keywords - To learn more about this author, visit Chesa Keane's Website.
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While most people understand that keywords are important to the internet, many don't really grasp how important keywords are. Let me be perfectly clear: the internet is all about keywords. Keywords are the foundation, the basis, the core of all internet activity.
When you are looking for information on the internet, you use keywords to find that information. For example, if you are looking for the words to a song, you would use a search engine to find the words by entering the title of the song plus the word, lyrics. Let's say you are interested in the words to the song Lay Lady Lay. You can easily find those lyrics by entering in the search box: song lay lady lay lyrics. The results are about 1,760,000 hits for that search phrase. And, the first link, as well as most of the following links, all give you the lyrics to Lay Lady Lay.
It is easy to comprehend how to find information. But too often I see businesses who are providing content for the web page I am designing forgetting this simple rule. That is, they begin to view their website from an English 101 perspective instead of Internet Marketing 101. How you state your business offerings will affect whether you are found by someone looking for your products and services. If you think that it is important to clearly describe how you got into this business, your deepest held convictions about this business, and what you are trying to accomplish in this business on your home page before you use the keywords that are your business, you will fall further and further down the list of pages that result from a search for your keywords.
Before you begin preparing content for your website, think of how you would find you on the internet. That is, how do people find your competitors? You want to run in that crowd, don't you? Well, you want to run ahead of that crowd to be exact.
To determine which keywords will be most useful and profitable to you, first exclude the saturated words. As an example, as a web designer, it does not make sense to compete for the keyword web design. The results from that broad, saturated keyword phrase is 2,340,000,000 (that's billion) results. Now, don't get me wrong, I would love to be on the first three pages for web design, but that's unrealistic. However, if I narrow my keyword search to web design reno, the search results are 9,280,000 (because I didn't use quotes to narrow the search even further), and I am on the first page. I'm a happy camper.
So you say that you will do web design anywhere in the world? Fine, but to compete against everyone in the world is an unrealistic and expensive goal. Your chance for landing on the first three pages of a Google search using a saturated keyword is highly unlikely. Narrow your search by thinking locally or regionally perhaps. Or think of a more descriptive keyword that you know will be in your page content.
This is your first assignment (should you choose to accept): make a list of keywords that you think of when you think of your business, your services and your products. Then expand that list using one of these websites that will offer additional, expanded keyword ideas:
* Overture Keyword Selector Tool [http://inventory.overture.com/d/searchinventory/suggestion/ ]
* Google's Keyword Tool [https://adwords.google.com/select/KeywordToolExternal ]
Start here. It's a beginning. But know that this is the most important beginning because it sets the standard for whether or not you will be found on the internet.
Copyright (c)2007 TAO Consultants, Inc. All rights reserved.
SEO Success Its All About Keywords - To learn more about this author, visit Chesa Keane's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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