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SEO Success - Keyword Placement

Written by: Chesa Keane

Article Overview: Not only are keywords important but where they appear makes a difference to the weight that given to those keywords in relation to the rest of the content. Keywords that appear too late in the website or without any emphasis will not get your website favorable positioning on search engine results pages.

SEO Success - Keyword Placement

Keyword Placement

After selecting a series of keywords that your potential customer will use to find your website, you need to focus on those keywords as part of your web page content. If you have several keywords, you may want to have a web page that focuses specifically on that keyword. For example, let’s say your keywords are:

- meditation tool
- habit control
- focusing tool
- relaxation
- Learn to meditate
- how to meditate
- meditation supplies

By focusing on each of these words with a page that corresponds to the keyword phrase and hitting an appropriate keyword density ratio – somewhere between 3% and 7% is often considered a good range – you assist the search engines in finding your page for those keywords. However, if you exceed the keyword density by too much, the search engines will probably consider your site to be artificially stuffed and penalize your website. So you need to watch carefully how your keywords are dispersed.

It is not just the keyword density that is important but also the placement and usage of those keywords. It is important that your keywords appear in the following locations:

- Page title
- Meta tags
- Very early in the website in an H1 heading tag
- Within the first 10 to 20 words of the first paragraph
- Bolded within the body content
- Alt tags on your images

If you find your competitors’ website consistently placing higher than your website on a search for your keywords, it is likely that your website is not utilizing these keyword positioning tactics.

Remember that it is all about keywords. Keywords are the crumbs that lead your customers to your website. Those crumbs have to be well-placed on your web pages so that the search engines can create the trail to your website for your potential customers. The only reason the search engines will create that trail to your website is if your web design illustrates to the search engines that you are an authority for that keyword phrase.

Your assignment this week is to review your website for keyword placement to see if you can improve the way your content is displayed. Look for your keywords on each page and determine whether you are trying to place too many keywords on one page thereby diluting the keyword density. If that is the case, consider breaking your content into separate pages that will be more easily found by the search engines.

Copyright ©2007 TAO Consultants, Inc. All rights reserved.
_____________________________
Chesa Keane has been designing and developing web sites with an eye toward search engine optimization and traffic generation since 1995. TAO Consultants offers online web and SEO courses to help you make the most of your web business and investment.

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Article Tags: body content, bolded, crumbs, density ratio, habit control, heading, images, keyword density, keyword phrase, meditation supplies, meditation tool, meta, paragraph, relaxation, search engines, web design, web page content, web pages



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