SEO Success - Keyword Placement
SEO Success - Keyword Placement
After selecting a series of keywords that your potential customer will use to find your website, you need to focus on those keywords as part of your web page content. If you have several keywords, you may want to have a web page that focuses specifically on that keyword. For example, let’s say your keywords are:
- meditation tool
- habit control
- focusing tool
- relaxation
- Learn to meditate
- how to meditate
- meditation supplies
By focusing on each of these words with a page that corresponds to the keyword phrase and hitting an appropriate keyword density ratio – somewhere between 3% and 7% is often considered a good range – you assist the search engines in finding your page for those keywords. However, if you exceed the keyword density by too much, the search engines will probably consider your site to be artificially stuffed and penalize your website. So you need to watch carefully how your keywords are dispersed.
It is not just the keyword density that is important but also the placement and usage of those keywords. It is important that your keywords appear in the following locations:
- Page title
- Meta tags
- Very early in the website in an H1 heading tag
- Within the first 10 to 20 words of the first paragraph
- Bolded within the body content
- Alt tags on your images
If you find your competitors’ website consistently placing higher than your website on a search for your keywords, it is likely that your website is not utilizing these keyword positioning tactics.
Remember that it is all about keywords. Keywords are the crumbs that lead your customers to your website. Those crumbs have to be well-placed on your web pages so that the search engines can create the trail to your website for your potential customers. The only reason the search engines will create that trail to your website is if your web design illustrates to the search engines that you are an authority for that keyword phrase.
Your assignment this week is to review your website for keyword placement to see if you can improve the way your content is displayed. Look for your keywords on each page and determine whether you are trying to place too many keywords on one page thereby diluting the keyword density. If that is the case, consider breaking your content into separate pages that will be more easily found by the search engines.
Copyright ©2007 TAO Consultants, Inc. All rights reserved.
_____________________________
Chesa Keane has been designing and developing web sites with an eye toward search engine optimization and traffic generation since 1995. TAO Consultants offers online web and SEO courses to help you make the most of your web business and investment.
SEO Success Keyword Placement - To learn more about this author, visit Chesa Keane's Website.
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Keyword Placement
After selecting a series of keywords that your potential customer will use to find your website, you need to focus on those keywords as part of your web page content. If you have several keywords, you may want to have a web page that focuses specifically on that keyword. For example, let’s say your keywords are:
- meditation tool
- habit control
- focusing tool
- relaxation
- Learn to meditate
- how to meditate
- meditation supplies
By focusing on each of these words with a page that corresponds to the keyword phrase and hitting an appropriate keyword density ratio – somewhere between 3% and 7% is often considered a good range – you assist the search engines in finding your page for those keywords. However, if you exceed the keyword density by too much, the search engines will probably consider your site to be artificially stuffed and penalize your website. So you need to watch carefully how your keywords are dispersed.
It is not just the keyword density that is important but also the placement and usage of those keywords. It is important that your keywords appear in the following locations:
- Page title
- Meta tags
- Very early in the website in an H1 heading tag
- Within the first 10 to 20 words of the first paragraph
- Bolded within the body content
- Alt tags on your images
If you find your competitors’ website consistently placing higher than your website on a search for your keywords, it is likely that your website is not utilizing these keyword positioning tactics.
Remember that it is all about keywords. Keywords are the crumbs that lead your customers to your website. Those crumbs have to be well-placed on your web pages so that the search engines can create the trail to your website for your potential customers. The only reason the search engines will create that trail to your website is if your web design illustrates to the search engines that you are an authority for that keyword phrase.
Your assignment this week is to review your website for keyword placement to see if you can improve the way your content is displayed. Look for your keywords on each page and determine whether you are trying to place too many keywords on one page thereby diluting the keyword density. If that is the case, consider breaking your content into separate pages that will be more easily found by the search engines.
Copyright ©2007 TAO Consultants, Inc. All rights reserved.
_____________________________
Chesa Keane has been designing and developing web sites with an eye toward search engine optimization and traffic generation since 1995. TAO Consultants offers online web and SEO courses to help you make the most of your web business and investment.
SEO Success Keyword Placement - To learn more about this author, visit Chesa Keane's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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