Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell

SEO Success: Step One is Good Web Design



SEO Success: Step One is Good Web Design
   

Creating a well-designed website is the first step in your internet marketing strategy. Following the design and optimization of the website, there are further techniques to employ that will drive traffic to your website for successful, long-term results. Just as you wouldn't consider opening a retail store in a major shopping mall without signage, you shouldn't consider having a nice-looking website designed without expanding your web presence in order to be found on the internet. But if the website is not designed correctly to begin with, follow-on SEO efforts will have limited results at best. The following strategy overview is designed to bring about productive SEO results:

- Create an attractive website that is complementary to your company image and provides your targeted audience with information about you, your company and your products and/or services.

- Design a website that has a call-to-action in the form of a purchase or providing you a contact, subscription or some other commitment from your visitor.

- Develop a successful marketing arm for your overall business promotion and marketing campaign to promote your business, products and/or services with the many follow-on strategies that drive traffic to your website.

- Become competitive in your industry and marketplace by meeting or exceeding the industry marketing standards and attracting a qualified audience for your products and/or services based on a strong reputation.

- Generate and maintain or grow internet traffic to your website resulting in a conversion of traffic into sales of your products and/or services by evolving as your market demands.

A strong search engine optimization (SEO) strategy is composed of several processes in three stages: 1) Good web design, 2) Attracting attention from search engines and directories, and 3) Creating long-term popularity on the internet. However, it all starts with good web design. Website design is the foundation and beginning of a successful internet marketing strategy. It is true that there are websites on the internet that are unattractive but somehow seem to work. If there are aspects of those websites that somehow work, imagine how well they could do if they simply followed basic design implementation tactics that resulted in a good image as well as simply pushed information out to the viewer.

These basics are essential for Tier 1 success:

- Good web design will complement and enhance the company image and offline marketing campaign products creating a corporate branding if done well.

- Easy, logical navigation that leads the viewer deeper and deeper into the web of information provided by the website will keep the visitor on your site longer and give you more time to sell your products or services.

- Attractive but quick-loading graphics that are pleasing to the eye and meaningful to the website will guide the viewer along the route you decide is important for explaining what you offer.

- Keyword usage that is search engine-friendly depends on how the keywords are utilized, the placement of the keywords, the frequency of the most important keywords and their relevance to the website.

- Website coding that is lean, clean and without errors will keep the search engines happy and your viewer seeing exactly what you intended to offer.

- Relevance of content to the theme of the site is essential. Be concise, to the point and focus on your goals. If you have multiple themes and offerings, consider multiple websites to address the different markets, then tie each website back to the others by linking.

- Changing content that changes frequently and stays fresh keeps your viewer returning and prevents the search engines from treating your website as if it were stale news. A stale site will be ranked lower by the search engines.

Content is king -- it's all about content, content, content. But how that content is presented is what makes the difference.

Copyright (c)2007 TAO Consultants, Inc. All rights reserved.

______________________________

Chesa Keane of TAO Consultants, home of the Computer Goddess(r), has been involved with the internet for 12 years through internet consulting, web development and search engine optimization. Go to www.computergoddess.com for a free Search Engine Optimization Checklist to make sure that you or your internet SEO specialist are not missing critical steps toward getting your website listed prominently with the search engines.



SEO Success: Step One is Good Web Design - To learn more about this author, visit Chesa Keane's Website.

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
12 Steps Toward Greater Career and Life Fulfillment
  Clients are always asking us the “secrets” to life/career success and fulfillment. You’ve heard of David Letterman’s Top Ten – here is Cheryl’s Top Twelve steps toward greater fulfillment in your career and your li...
Before you start a web site re-design...
  When a company decides to re-design their web site, the effort commonly begins with the sourcing of the right web design company. The typical scenario involves someone who's assigned to the task contacting a slew of...
Is Professional Website Design a Must Have?
  Dynamic website design is often the key to success for many businesses. It establishes your image and markets your business. If done correctly it can work for you by presenting expertise, reliability, and a unique s...
How to Choose a Web Designer
  How to Choose a Web Designer Well, the first question is why not do it myself? The best reason is the same one that causes you to use a mechanic to fix the pinging in your car engine and a plumber to redo the ki...
When Is the Right Time to Redesign
  if your website has had the same website design since 1990, perhaps it is high time to do a redesign. The last thing you would ever want to happen to your site is when visitors leave your site without taking a look ...

Related Forum Posts Related Forum Posts
How to obtain grant? How to obtain grant?
Re: Top Banner Help Re: Top Banner Help
Step by step approach Step by step approach
Need a book recommendation for writing better Need a book recommendation for writing better
Re: Top Banner Help Re: Top Banner Help
Re: Lemonade Stand Lessons Re: Lemonade Stand Lessons
New moderator New moderator
And a Great Contributor Too And a Great Contributor Too

 
About the Author
Have A Suggestion?

View Author's Blog
Become An Author

View Author's Video
Become An Author

Free Downloads


Chesa Keane's

Complete
List Of
SEO
Articles

First Name
Last Name
Email
 
If you enjoyed this article, get Chesa Keane's Complete List of SEO Articles For FREE!
Become An Author