SEO Success: Step One is Good Web Design
SEO Success: Step One is Good Web Design
- Create an attractive website that is complementary to your company image and provides your targeted audience with information about you, your company and your products and/or services.
- Design a website that has a call-to-action in the form of a purchase or providing you a contact, subscription or some other commitment from your visitor.
- Develop a successful marketing arm for your overall business promotion and marketing campaign to promote your business, products and/or services with the many follow-on strategies that drive traffic to your website.
- Become competitive in your industry and marketplace by meeting or exceeding the industry marketing standards and attracting a qualified audience for your products and/or services based on a strong reputation.
- Generate and maintain or grow internet traffic to your website resulting in a conversion of traffic into sales of your products and/or services by evolving as your market demands.
A strong search engine optimization (SEO) strategy is composed of several processes in three stages: 1) Good web design, 2) Attracting attention from search engines and directories, and 3) Creating long-term popularity on the internet. However, it all starts with good web design. Website design is the foundation and beginning of a successful internet marketing strategy. It is true that there are websites on the internet that are unattractive but somehow seem to work. If there are aspects of those websites that somehow work, imagine how well they could do if they simply followed basic design implementation tactics that resulted in a good image as well as simply pushed information out to the viewer.
These basics are essential for Tier 1 success:
- Good web design will complement and enhance the company image and offline marketing campaign products creating a corporate branding if done well.
- Easy, logical navigation that leads the viewer deeper and deeper into the web of information provided by the website will keep the visitor on your site longer and give you more time to sell your products or services.
- Attractive but quick-loading graphics that are pleasing to the eye and meaningful to the website will guide the viewer along the route you decide is important for explaining what you offer.
- Keyword usage that is search engine-friendly depends on how the keywords are utilized, the placement of the keywords, the frequency of the most important keywords and their relevance to the website.
- Website coding that is lean, clean and without errors will keep the search engines happy and your viewer seeing exactly what you intended to offer.
- Relevance of content to the theme of the site is essential. Be concise, to the point and focus on your goals. If you have multiple themes and offerings, consider multiple websites to address the different markets, then tie each website back to the others by linking.
- Changing content that changes frequently and stays fresh keeps your viewer returning and prevents the search engines from treating your website as if it were stale news. A stale site will be ranked lower by the search engines.
Content is king -- it's all about content, content, content. But how that content is presented is what makes the difference.
Copyright (c)2007 TAO Consultants, Inc. All rights reserved.
______________________________
Chesa Keane of TAO Consultants, home of the Computer Goddess(r), has been involved with the internet for 12 years through internet consulting, web development and search engine optimization. Go to www.computergoddess.com for a free Search Engine Optimization Checklist to make sure that you or your internet SEO specialist are not missing critical steps toward getting your website listed prominently with the search engines.
SEO Success Step One is Good Web Design - To learn more about this author, visit Chesa Keane's Website.
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Creating a well-designed website is the first step in your internet marketing strategy. Following the design and optimization of the website, there are further techniques to employ that will drive traffic to your website for successful, long-term results. Just as you wouldn't consider opening a retail store in a major shopping mall without signage, you shouldn't consider having a nice-looking website designed without expanding your web presence in order to be found on the internet. But if the website is not designed correctly to begin with, follow-on SEO efforts will have limited results at best. The following strategy overview is designed to bring about productive SEO results:
- Create an attractive website that is complementary to your company image and provides your targeted audience with information about you, your company and your products and/or services.
- Design a website that has a call-to-action in the form of a purchase or providing you a contact, subscription or some other commitment from your visitor.
- Develop a successful marketing arm for your overall business promotion and marketing campaign to promote your business, products and/or services with the many follow-on strategies that drive traffic to your website.
- Become competitive in your industry and marketplace by meeting or exceeding the industry marketing standards and attracting a qualified audience for your products and/or services based on a strong reputation.
- Generate and maintain or grow internet traffic to your website resulting in a conversion of traffic into sales of your products and/or services by evolving as your market demands.
A strong search engine optimization (SEO) strategy is composed of several processes in three stages: 1) Good web design, 2) Attracting attention from search engines and directories, and 3) Creating long-term popularity on the internet. However, it all starts with good web design. Website design is the foundation and beginning of a successful internet marketing strategy. It is true that there are websites on the internet that are unattractive but somehow seem to work. If there are aspects of those websites that somehow work, imagine how well they could do if they simply followed basic design implementation tactics that resulted in a good image as well as simply pushed information out to the viewer.
These basics are essential for Tier 1 success:
- Good web design will complement and enhance the company image and offline marketing campaign products creating a corporate branding if done well.
- Easy, logical navigation that leads the viewer deeper and deeper into the web of information provided by the website will keep the visitor on your site longer and give you more time to sell your products or services.
- Attractive but quick-loading graphics that are pleasing to the eye and meaningful to the website will guide the viewer along the route you decide is important for explaining what you offer.
- Keyword usage that is search engine-friendly depends on how the keywords are utilized, the placement of the keywords, the frequency of the most important keywords and their relevance to the website.
- Website coding that is lean, clean and without errors will keep the search engines happy and your viewer seeing exactly what you intended to offer.
- Relevance of content to the theme of the site is essential. Be concise, to the point and focus on your goals. If you have multiple themes and offerings, consider multiple websites to address the different markets, then tie each website back to the others by linking.
- Changing content that changes frequently and stays fresh keeps your viewer returning and prevents the search engines from treating your website as if it were stale news. A stale site will be ranked lower by the search engines.
Content is king -- it's all about content, content, content. But how that content is presented is what makes the difference.
Copyright (c)2007 TAO Consultants, Inc. All rights reserved.
______________________________
Chesa Keane of TAO Consultants, home of the Computer Goddess(r), has been involved with the internet for 12 years through internet consulting, web development and search engine optimization. Go to www.computergoddess.com for a free Search Engine Optimization Checklist to make sure that you or your internet SEO specialist are not missing critical steps toward getting your website listed prominently with the search engines.
SEO Success Step One is Good Web Design - To learn more about this author, visit Chesa Keane's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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