Chesa Keane Articles

SEO Success: Step One is Good Web Design - Click To Read Article
A successful search engine strategy has as its purpose driving traffic to your website in order to accomplish some Call to Action that can only take place if the search engines can find your website. This begins with a well-designed website.

SEO Success - Step Two is Attracting Search Engine Attention - Click To Read Article
Once your website has been designed and implemented, you are now ready to begin attracting the attention of search engines. In order to make this happen, it is necessary for the search engines to view your website as an authority in the business arena in which you operate. Following are the several steps you can take to create that authority status with the major search engines.

SEO Success - Step Three is Creating Long-Term Popularity - Click To Read Article
As your popularity with the search engines becomes established, you now have the daunting task of holding that position while continuing to grow and build internet popularity. Implementing these final strategies takes more time and you will not necessarily see quick results. But remember, you are at the stage of solidifying your position and becoming well-established into the future.

SEO Success - It's All About Keywords - Click To Read Article
If Content is King, then Keywords are the Queens. The only way a search engine can find you is by indexing the words on your website. It's important to have keyword-rich content that lets the search engines know what your website represents.

SEO Success - Keyword Placement - Click To Read Article
Not only are keywords important but where they appear makes a difference to the weight that given to those keywords in relation to the rest of the content. Keywords that appear too late in the website or without any emphasis will not get your website favorable positioning on search engine results pages.

SEO Success - Creating Authority - Click To Read Article
Keywords create relevance to your topic or website purpose and Google will need to find your site relevant if you want top positioning. Again, content needs to reflect the theme of your website.

SEO Success - Embedding Keywords - Click To Read Article
While web content needs to be keyword rich and relevant, it is sometimes difficult to create keyword density that will help your website in its positioning in a search engine results page. Try this technique for embedding more keywords.

SEO Success Your Websites First Impression - Click To Read Article
You only have one chance to make a first impression in life. On the Internet, you have approximately 5 seconds to make that first impression and if it isn't enticing, you lose your viewer to the next website -- probably your competitor. You have to generate traffic; but keeping traffic on your website to get a response is just as important.

SEO Success - Website Navigation - Click To Read Article
Everyone has been annoyed by a website that loses you as you look for information. In the end, it is a test of your patience and the value of the content. However, with time being such a precious commodity, patience runs thin, especially when there are lots of competitors out there who might let your viewer dance through their site more easily. Consider how your navigation looks to your viewer and make sure you make it easy and logical.

SEO - Paying Attention to Google's Advice - Click To Read Article
Google accounts for about 64% of all search engine searches of the Internet. This is not a search engine to ignore and certainly if you optimize for Google, you're pretty much set for good results.

SEO Success - Your Call to Action - Click To Read Article
You have managed to optimize your website, the navigation works and the content is relevant. But what are you asking of your viewer? Without a Call to Action, your website is just a nice place to hang around. Think of the purpose of the website and you will realize that unless you convert that traffic to sales, you've missed the point.


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