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Being visible on Search Engines is a must

Written by: Edward Bowen

Article Overview: A short pithy article that explains succinctly the importance of being visible on Google.

Being visible on Search Engines is a must

(Author: Edward Bowen)

If you are looking to draw serious amounts of traffic (1,000 visitors a month plus) to you website at a low cost then Search Engine Optimisation (SEO) is an option you cannot afford to ignore.

SEO is the process of making your website visible on Search Engines. Through SEO you can achieve higher rankings for keywords on Search Engines.

We have experienced first hand the benefits, with our own site receiving over 10 times more highly targeted traffic since we began our SEO program and we openly recommended it to most clients.

Why is SEO so important for Uk businesses? The facts speak for themselves. With over 70% of consumers using Search Engines to find new websites, Search Engines are the top way of finding sites; and the majority of users only look at the first 20 sites that come up in the search results. With Google having 80% of the Search Engine traffic, you can start to understand why being high up on the Search Engine results on Google can really help to drive traffic to your site.

If you SEO your site fully it is possible to achieve top rankings and highly targeted traffic.

SEO is a huge topic. To start you off here are the 5 top things Google looks for when ranking sites:

1. Keywords used in the title of your pages
2. Keywords used in heading and the first paragraph of your pages
3. Keywords used in link text, both on your site and other sites
4. A listing on the Open Directory Project (OPD)
5. The Page Rank value of your pages

SEO can generate amazing returns. There however are no guarantees and it is an on going process continually looking to improve your rankings. If you don't know how these techniques work, then definitely seek out experts who can help provide the right service.

Edward Bowen is Director of GUMPTION, a leading web agency. www.thegumption.com.

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Article Tags: Author Edward Bowen, Edward Bowen, Google, SEO, the Search Engine



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