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Being visible on Search Engines is a must

Being visible on Search Engines is a must

(Author: Edward Bowen)

If you are looking to draw serious amounts of traffic (1,000 visitors a month plus) to you website at a low cost then Search Engine Optimisation (SEO) is an option you cannot afford to ignore.

SEO is the process of making your website visible on Search Engines. Through SEO you can achieve higher rankings for keywords on Search Engines.

We have experienced first hand the benefits, with our own site receiving over 10 times more highly targeted traffic since we began our SEO program and we openly recommended it to most clients.

Why is SEO so important for Uk businesses? The facts speak for themselves. With over 70% of consumers using Search Engines to find new websites, Search Engines are the top way of finding sites; and the majority of users only look at the first 20 sites that come up in the search results. With Google having 80% of the Search Engine traffic, you can start to understand why being high up on the Search Engine results on Google can really help to drive traffic to your site.

If you SEO your site fully it is possible to achieve top rankings and highly targeted traffic.

SEO is a huge topic. To start you off here are the 5 top things Google looks for when ranking sites:

1. Keywords used in the title of your pages
2. Keywords used in heading and the first paragraph of your pages
3. Keywords used in link text, both on your site and other sites
4. A listing on the Open Directory Project (OPD)
5. The Page Rank value of your pages

SEO can generate amazing returns. There however are no guarantees and it is an on going process continually looking to improve your rankings. If you don't know how these techniques work, then definitely seek out experts who can help provide the right service.

Edward Bowen is Director of GUMPTION, a leading web agency. www.thegumption.com.





Being visible on Search Engines is a must - To learn more about this author, visit Edward Bowen's Website.

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John Alexander
John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center.
I look forward to hearing from you! - Visit John Alexander's Website

Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

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About The Author


Edward Bowen
(Visit Edward's Website) Edward started his career working for the world-renowned consultancy, The Henley Centre, helping major blue chip clients develop their web strategies. He then went on to manage an e-commerce service for a top UK retailer. He has a BSc in Economics from Bath University and an MSc (Eng) in Operations from Birmingham University. With this background he brings with him a strong mix of business, marketing and web-related knowledge and experience. Personal interests: tennis, golf, surfing, triathlons and art.

Edward Bowen is a Silver author on EvanCarmichael.com
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