Being visible on Search Engines is a must
Being visible on Search Engines is a must
If you are looking to draw serious amounts of traffic (1,000 visitors a month plus) to you website at a low cost then Search Engine Optimisation (SEO) is an option you cannot afford to ignore.
SEO is the process of making your website visible on Search Engines. Through SEO you can achieve higher rankings for keywords on Search Engines.
We have experienced first hand the benefits, with our own site receiving over 10 times more highly targeted traffic since we began our SEO program and we openly recommended it to most clients.
Why is SEO so important for Uk businesses? The facts speak for themselves. With over 70% of consumers using Search Engines to find new websites, Search Engines are the top way of finding sites; and the majority of users only look at the first 20 sites that come up in the search results. With Google having 80% of the Search Engine traffic, you can start to understand why being high up on the Search Engine results on Google can really help to drive traffic to your site.
If you SEO your site fully it is possible to achieve top rankings and highly targeted traffic.
SEO is a huge topic. To start you off here are the 5 top things Google looks for when ranking sites:
1. Keywords used in the title of your pages
2. Keywords used in heading and the first paragraph of your pages
3. Keywords used in link text, both on your site and other sites
4. A listing on the Open Directory Project (OPD)
5. The Page Rank value of your pages
SEO can generate amazing returns. There however are no guarantees and it is an on going process continually looking to improve your rankings. If you don't know how these techniques work, then definitely seek out experts who can help provide the right service.
Edward Bowen is Director of GUMPTION, a leading web agency. www.thegumption.com.
Being visible on Search Engines is a must - To learn more about this author, visit Edward Bowen's Website.
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(Author: Edward Bowen)
If you are looking to draw serious amounts of traffic (1,000 visitors a month plus) to you website at a low cost then Search Engine Optimisation (SEO) is an option you cannot afford to ignore.
SEO is the process of making your website visible on Search Engines. Through SEO you can achieve higher rankings for keywords on Search Engines.
We have experienced first hand the benefits, with our own site receiving over 10 times more highly targeted traffic since we began our SEO program and we openly recommended it to most clients.
Why is SEO so important for Uk businesses? The facts speak for themselves. With over 70% of consumers using Search Engines to find new websites, Search Engines are the top way of finding sites; and the majority of users only look at the first 20 sites that come up in the search results. With Google having 80% of the Search Engine traffic, you can start to understand why being high up on the Search Engine results on Google can really help to drive traffic to your site.
If you SEO your site fully it is possible to achieve top rankings and highly targeted traffic.
SEO is a huge topic. To start you off here are the 5 top things Google looks for when ranking sites:
1. Keywords used in the title of your pages
2. Keywords used in heading and the first paragraph of your pages
3. Keywords used in link text, both on your site and other sites
4. A listing on the Open Directory Project (OPD)
5. The Page Rank value of your pages
SEO can generate amazing returns. There however are no guarantees and it is an on going process continually looking to improve your rankings. If you don't know how these techniques work, then definitely seek out experts who can help provide the right service.
Edward Bowen is Director of GUMPTION, a leading web agency. www.thegumption.com.
Being visible on Search Engines is a must - To learn more about this author, visit Edward Bowen's Website.
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 Edward Bowen (Visit Edward's Website) Edward started his career working for the world-renowned consultancy, The Henley Centre, helping major blue chip clients develop their web strategies. He then went on to manage an e-commerce service for a top UK retailer. He has a BSc in Economics from Bath University and an MSc (Eng) in Operations from Birmingham University. With this background he brings with him a strong mix of business, marketing and web-related knowledge and experience. Personal interests: tennis, golf, surfing, triathlons and art.
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