Using the web to drive sales
Using the web to drive sales
Out and about every month I speak to a lot of people and find out how the web is helping their businesses. It never ceases to amaze me how many small and medium sized businesses have really understood the importance of the internet and embraced it.
This month I had an interesting chat with Mike Murphy, head of business at Reading Audi. The car market is huge, with big money up for grabs, but fiercely competitive. I was intrigued to find out how Reading Audi use the web to make themselves stand out from the crowd.
Mike explained that they now consider the web a critical marketing tool. I was surprised to hear that it plays an even more important part in the sale of used cars than new.
He told me “The web generates in the order of 65% of our used car enquiries. These either come through by email or as calls to the showroom, but they’re a result of potential customers doing their research on the web first and being able to find us. We have to be where our customers want to find us and as visible as possible”.
This means that it’s essential for Reading Audi to be high up in the results on search engines, particularly Google, for search terms like ‘used Audi Reading’. To maximise their exposure their cars can be found online various ways in addition to their own site - www.reading.audi.co.uk. They have listings on www.autotrader.co.uk and a number of other used car sites, plus they can be found at www.sytner.co.uk (their parent company) as well as the manufacturer’s main UK site, www.audi.co.uk.
This is a great example of how the web has changed the buying process for a product. To continue to thrive, businesses have to do like Reading Audi and adjust to the new threat, or opportunity, depending on how you see it.
Edward Bowen is Director of GUMPTION, a leading web agency. www.thegumption.com.
Using the web to drive sales - To learn more about this author, visit Edward Bowen's Website.
Like this article? Share it with your friends
(Author: Edward Bowen)
Out and about every month I speak to a lot of people and find out how the web is helping their businesses. It never ceases to amaze me how many small and medium sized businesses have really understood the importance of the internet and embraced it.
This month I had an interesting chat with Mike Murphy, head of business at Reading Audi. The car market is huge, with big money up for grabs, but fiercely competitive. I was intrigued to find out how Reading Audi use the web to make themselves stand out from the crowd.
Mike explained that they now consider the web a critical marketing tool. I was surprised to hear that it plays an even more important part in the sale of used cars than new.
He told me “The web generates in the order of 65% of our used car enquiries. These either come through by email or as calls to the showroom, but they’re a result of potential customers doing their research on the web first and being able to find us. We have to be where our customers want to find us and as visible as possible”.
This means that it’s essential for Reading Audi to be high up in the results on search engines, particularly Google, for search terms like ‘used Audi Reading’. To maximise their exposure their cars can be found online various ways in addition to their own site - www.reading.audi.co.uk. They have listings on www.autotrader.co.uk and a number of other used car sites, plus they can be found at www.sytner.co.uk (their parent company) as well as the manufacturer’s main UK site, www.audi.co.uk.
This is a great example of how the web has changed the buying process for a product. To continue to thrive, businesses have to do like Reading Audi and adjust to the new threat, or opportunity, depending on how you see it.
Edward Bowen is Director of GUMPTION, a leading web agency. www.thegumption.com.
Using the web to drive sales - To learn more about this author, visit Edward Bowen's Website.
Like this article? Share it with your friends
| |||
 |
No article feedback found. | ||
|
Leave Your Feedback | ||
|
|||
 Stop By All That Business Your Are Driving By If You Want to Increase Sales
| |||
| Most sales people drive by more business than they will ever realize. Read how this one simple strategy can increase your sales. |
|||
|
Increase Sales – The Key to Enormous Sales
| |||
| There’s one thing above all else that will increase your sales faster than anything else. There’s one thing above all else that will make it easier for you to sell what you have to offer than anything else. I’d li... |
|||
|
How to Win More Sales Is by Knowing Where to Find the Best Help
| |||
| Do you know where to find the best help to increase sales. Maybe it is time to learn rethink current actions to determine how to win more sales? |
|||
|
Questions Every CEO Should Be Asking His Sales Managers
| |||
| High impact sales questions for CEOs |
|||
|
Clean your hard drive. Save disk space.
| |||
| One of the reasons your computer performance can slow down is not having enough hard drive space available. Especially if you like to download music files and videos, your hard drive might become full when you least... |
|||
| |||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|||
Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
|||
Dr. John OdaJohn Oda Ph.D NLP is a business peak performance expert, an author, and speaker frequently called upon to provide corporate training, workshops and seminars for many companies in the United States. He is an expert in coaching sales and business professionals in overcoming the behaviors and obstacles that may impede their sales results and affect their bottom line. Since 1995, John has created a speaking bureau such topics, which include: time management, sales training, human diversity, leadership programs and etc. He provides companies with a strategic plan to increase their bottom line by over 25 percent yearly. - Visit Dr. John Oda's Website |
|||
Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
|||
George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
|||
Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
|||
Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
 Edward Bowen (Visit Edward's Website) Edward started his career working for the world-renowned consultancy, The Henley Centre, helping major blue chip clients develop their web strategies. He then went on to manage an e-commerce service for a top UK retailer. He has a BSc in Economics from Bath University and an MSc (Eng) in Operations from Birmingham University. With this background he brings with him a strong mix of business, marketing and web-related knowledge and experience. Personal interests: tennis, golf, surfing, triathlons and art.
|  |
 |
|
|
 |
|
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
 |
 | ||
 |
||
|
||
|
||
|
| ||
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 |
 Factual Establish Self-Beliefs PIPS Power Book High Quality Sales Leads Instant Flyers |
|
 | ||
 |
The Top 10 Guy Kawasaki Posts
Best Posts for Entrepreneurs | |
 |
Top 50 Franchising Blogs
Top 50 Franchising Blogs | |
| ||
 |
|
|
|
|
||||||||||||||||||||||||||||||
 |
|
|
||||||||||||
