Choosing a SEO Firm
Choosing a SEO Firm
1. Guarantees
Anyone who truly understands search engine optimization will tell you that there are simply no guarantees…zero. If a company is offering you a guaranteed ranking double check the guarantee. Usually these kinds of guarantees are for easy keywords that the SEO firm will choose. As any expert will tell you your keyword choice is extremely important, your entire organic search campaign depends on whether or not you’ve made correct keywords. In addition usually guarantees don’t give you much, no company likes giving things away for free.
2. Secrets
Every company will tell you they have all the answers. That is part of business you want to make yourself look like the best. But because SEO is so subjective there can never be an “ultimate” knowledge. Be careful of any form offering a secret or trick that will shoot you up to the first page of Google. In SEO there are no shortcuts no manipulations that will give you success. SEO is a cumulative process that requires creating honestly good content and using all the various little things, not just one.
3. Brick & Mortar
Any company that doesn’t have a physical location is one not to be trusted. Sure the employees may be honest knowledgeable people but remember that you’re placing the success or failure of your business in their hands. Good rankings can make or break a business that’s why your SEO firm should be of the utmost professionalism and maturity. Call your SEO firm to verify their phone number, go visit your chosen SEO firm and make sure they have a building. If so, then try to get a tour and get a glimpse into operations. This will demonstrate to you they are working on your website in the best way.
4. Solicitations
Most people hate solicitations at their home, the general consensus is, if I want it I’ll go get it. Likewise a SEO company that sends out mass e-mails or phone calls is likely to draw some suspect. If they cannot attract business through their main form of business (search engines) than how good could they possibly be? Additionally in order to be profitable a business must have a consistent client base. Solicitations are the least preferred method of attracting clients to most big companies and are generally considered a “spam” technique.
5. Results
In order to gauge how this SEO firm will help you, check out their results. Past and present examples of success should greatly influence your decision. Keep in mind during this process that the bigger their clients are and the more competitive the field the more likely they are to yield success for you. The good SEO firms have a wide range of clients with success in each unique field.
Choosing a SEO Firm - To learn more about this author, visit Jordan Kasteler's Website.
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Let’s face it SEO is growing. There are more SEO clients and firms than ever before. Here, the Utah SEO firms are growing beyond their britches so much so that each company has begun to segment. In order to stay on top a SEO company needs to be the best and specialize. If an SEO company isn’t specializing it either means that they are so big they don’t need to, or they’re on a straight and steady path to failure. Everyone knows how important their search engine optimization services are. If you can’t rely on your SEO firm your business is in serious danger. To pick the right SEO firm follow some of the tips below and remember that there is no substitute for common sense and critical thinking.
1. Guarantees
Anyone who truly understands search engine optimization will tell you that there are simply no guarantees…zero. If a company is offering you a guaranteed ranking double check the guarantee. Usually these kinds of guarantees are for easy keywords that the SEO firm will choose. As any expert will tell you your keyword choice is extremely important, your entire organic search campaign depends on whether or not you’ve made correct keywords. In addition usually guarantees don’t give you much, no company likes giving things away for free.
2. Secrets
Every company will tell you they have all the answers. That is part of business you want to make yourself look like the best. But because SEO is so subjective there can never be an “ultimate” knowledge. Be careful of any form offering a secret or trick that will shoot you up to the first page of Google. In SEO there are no shortcuts no manipulations that will give you success. SEO is a cumulative process that requires creating honestly good content and using all the various little things, not just one.
3. Brick & Mortar
Any company that doesn’t have a physical location is one not to be trusted. Sure the employees may be honest knowledgeable people but remember that you’re placing the success or failure of your business in their hands. Good rankings can make or break a business that’s why your SEO firm should be of the utmost professionalism and maturity. Call your SEO firm to verify their phone number, go visit your chosen SEO firm and make sure they have a building. If so, then try to get a tour and get a glimpse into operations. This will demonstrate to you they are working on your website in the best way.
4. Solicitations
Most people hate solicitations at their home, the general consensus is, if I want it I’ll go get it. Likewise a SEO company that sends out mass e-mails or phone calls is likely to draw some suspect. If they cannot attract business through their main form of business (search engines) than how good could they possibly be? Additionally in order to be profitable a business must have a consistent client base. Solicitations are the least preferred method of attracting clients to most big companies and are generally considered a “spam” technique.
5. Results
In order to gauge how this SEO firm will help you, check out their results. Past and present examples of success should greatly influence your decision. Keep in mind during this process that the bigger their clients are and the more competitive the field the more likely they are to yield success for you. The good SEO firms have a wide range of clients with success in each unique field.
Choosing a SEO Firm - To learn more about this author, visit Jordan Kasteler's Website.
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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