Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Choosing a SEO Firm

Choosing a SEO Firm

Let’s face it SEO is growing. There are more SEO clients and firms than ever before. Here, the Utah SEO firms are growing beyond their britches so much so that each company has begun to segment. In order to stay on top a SEO company needs to be the best and specialize. If an SEO company isn’t specializing it either means that they are so big they don’t need to, or they’re on a straight and steady path to failure. Everyone knows how important their search engine optimization services are. If you can’t rely on your SEO firm your business is in serious danger. To pick the right SEO firm follow some of the tips below and remember that there is no substitute for common sense and critical thinking.

1. Guarantees

Anyone who truly understands search engine optimization will tell you that there are simply no guarantees…zero. If a company is offering you a guaranteed ranking double check the guarantee. Usually these kinds of guarantees are for easy keywords that the SEO firm will choose. As any expert will tell you your keyword choice is extremely important, your entire organic search campaign depends on whether or not you’ve made correct keywords. In addition usually guarantees don’t give you much, no company likes giving things away for free.

2. Secrets

Every company will tell you they have all the answers. That is part of business you want to make yourself look like the best. But because SEO is so subjective there can never be an “ultimate” knowledge. Be careful of any form offering a secret or trick that will shoot you up to the first page of Google. In SEO there are no shortcuts no manipulations that will give you success. SEO is a cumulative process that requires creating honestly good content and using all the various little things, not just one.

3. Brick & Mortar

Any company that doesn’t have a physical location is one not to be trusted. Sure the employees may be honest knowledgeable people but remember that you’re placing the success or failure of your business in their hands. Good rankings can make or break a business that’s why your SEO firm should be of the utmost professionalism and maturity. Call your SEO firm to verify their phone number, go visit your chosen SEO firm and make sure they have a building. If so, then try to get a tour and get a glimpse into operations. This will demonstrate to you they are working on your website in the best way.

4. Solicitations

Most people hate solicitations at their home, the general consensus is, if I want it I’ll go get it. Likewise a SEO company that sends out mass e-mails or phone calls is likely to draw some suspect. If they cannot attract business through their main form of business (search engines) than how good could they possibly be? Additionally in order to be profitable a business must have a consistent client base. Solicitations are the least preferred method of attracting clients to most big companies and are generally considered a “spam” technique.

5. Results

In order to gauge how this SEO firm will help you, check out their results. Past and present examples of success should greatly influence your decision. Keep in mind during this process that the bigger their clients are and the more competitive the field the more likely they are to yield success for you. The good SEO firms have a wide range of clients with success in each unique field.





Choosing a SEO Firm - To learn more about this author, visit Jordan Kasteler's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
John Brennan
John Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website

Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website


To learn more about the Evan Elite Author Program please contact us.

About The Author


Jordan Kasteler
(Visit Jordan's Website) Jordan Kasteler is a Utah SEO specialist that provides a blog and podcast on the topics of search engine optimization, internet marketing, and other Utah SEO items of interest.

Jordan Kasteler is a Gold author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Jordan Kasteler's

Complete
List Of
SEO
Articles

Name
Email
If you enjoyed this article, get Jordan Kasteler's Complete List of SEO Articles For FREE!

More Jordan Kasteler
Choosing a SEO Firm
Usability of Options in Search Engine Result Pages
The Affect of Personalization in Search Engine Optimization
OffSite Optimization Link Building Strategies
Polish your localized SEO for Google Local Voice Search
User Behavior Data The New Measure of Search Engine Optimization
Latent Semantic Indexing and PaIR for Dummies
Top 10 SEO Tips for Every Website
Longtail of Search Engine Optimization
SEO Measures for Mobile Search
Free Downloads


 
 
 


Evan Elite Authors
Dianne Crampton  
David Barr  
Anne Barr  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Optimize For Ask Checklist Icon Optimize For Ask Checklist
Host Beneficiary Icon Host Beneficiary
Boomers & Zoomers Icon Boomers & Zoomers
Business and Income Icon Business and Income
Business Owner Guide Icon Business Owner Guide
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Debt Blogs
Top 50 Debt Blogs
Learn To Get Out Of Debt
 
Email The Reporters
Email The Reporters
Press Release Builder
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Gladys Odei Nkawkaw, Ghana,
Gladys Odei
Nkawkaw, Ghana
SEO For Africa

If I Were A Startup...
Chris Nguyen, 30+ national clients on $0
Chris Nguyen
30+ national clients on $0
Dana Zita, > $2.5 Mil in revenues
Dana Zita
> $2.5 Mil in revenues
If I Were A Startup... - Complete List

Famous Entrepreneurs
Pierre Omidyar, Ebay
Charles Schwab, Charles Schwab
Charles Schwab
Charles Schwab
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Jay Conrad Levinson, Guerilla Marketing
Jay Conrad Levinson
Guerilla Marketing
Zig Ziglar, See You At The Top
Zig Ziglar
See You At The Top
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     The Press Kit
By Risa B. Hoag
     The Home Office - Is it for You?
By Risa B. Hoag
     Getting the Word Out - Using a Media Kit
By Risa B. Hoag

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information