Local Search for SEO
Local Search for SEO
How does this changes the game of SEO?
Well not only do you have to aim for top organic search results, but now you have a new algorithm in place to rank on local results such as Google’s OneBox. Google, Yahoo!, and MSN have always had local search but Google has been the first to implement theirs into the regular search results as well.
What can you do to optimize for local search?
* Social Local Search - Submit your company’s listing to some of the top social local search sites. This article states social local search is up 44% in the past 12 months. Yelp, InsiderPages, CitySquares, Judy’s Book, and Mojo Pages are good examples of these.
* Internet Yellow Pages - SuperPages, Yellowbook, InfoSpace, SwitchBoard are also good examples of these.
* Local Search Engines - Submit your site to Google Local, Yahoo! Local, ASK, MSN Local, and TrueLocal.
* Data Providers – Acxiom, GeoSign, and InfoUSA are two major powerhouses for supplying local search databases. Submit your company listings to these sites as well.
* Contact information – Have a dominant address and phone number on your contact page and at least one other page, preferably the homepage. This information builds trust rank value in your Website as well.
* Microformats – Microformats are an open format for data specification. hCard’s represent data about people and specifications. Visit microformats.org to learn how you can incorporate hCard’s in to your Website. One more search engines catch on to microformats this will be quite revolutionary for Local Search.
* Meta data – Use geo meta data to tell search engines your location. Code detailed below:
Local Search for SEO - To learn more about this author, visit Jordan Kasteler's Website.
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Google’s changing the game of search engine optimization with their recent release of OneBox. Google OneBox appears at the top of results whenever a popular [city] phrase is combined with a popular search query. For example: [Salt Lake City internet marketing] returns the following results.
How does this changes the game of SEO?
Well not only do you have to aim for top organic search results, but now you have a new algorithm in place to rank on local results such as Google’s OneBox. Google, Yahoo!, and MSN have always had local search but Google has been the first to implement theirs into the regular search results as well.
What can you do to optimize for local search?
* Social Local Search - Submit your company’s listing to some of the top social local search sites. This article states social local search is up 44% in the past 12 months. Yelp, InsiderPages, CitySquares, Judy’s Book, and Mojo Pages are good examples of these.
* Internet Yellow Pages - SuperPages, Yellowbook, InfoSpace, SwitchBoard are also good examples of these.
* Local Search Engines - Submit your site to Google Local, Yahoo! Local, ASK, MSN Local, and TrueLocal.
* Data Providers – Acxiom, GeoSign, and InfoUSA are two major powerhouses for supplying local search databases. Submit your company listings to these sites as well.
* Contact information – Have a dominant address and phone number on your contact page and at least one other page, preferably the homepage. This information builds trust rank value in your Website as well.
* Microformats – Microformats are an open format for data specification. hCard’s represent data about people and specifications. Visit microformats.org to learn how you can incorporate hCard’s in to your Website. One more search engines catch on to microformats this will be quite revolutionary for Local Search.
* Meta data – Use geo meta data to tell search engines your location. Code detailed below:
Local Search for SEO - To learn more about this author, visit Jordan Kasteler's Website.
Like this article? Share it with your friends
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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